Basic introduction Chinese name: mbth of Qingdao Publishing House Location: Qingdao Founded: 1987 65438+ 10/2 Organizer: * * Director of Qingdao Municipal Committee, citizen * * * Social responsibilities: politics, economy, science and technology, fine arts, introduction to culture and education, development status, business philosophy. Library Construction, Enterprise Restructuring and Introduction Qingdao Publishing House was established in June1987+1October 65442009. According to the requirements of the General Administration of Press and Publication, Qingdao Publishing House established Qingdao Publishing Group, which was sponsored by * * * Qingdao Municipal Committee and Qingdao Municipal People * *. Qingdao Publishing Group specializes in publishing humanities, lifestyle, public health, medical care, children's books, teaching materials and supplementary books. Known in the publishing industry as "decent social style, high history", it has developed into a publishing unit focusing on book publishing, integrating books, newspapers, periodicals, electronics, audio-visual and Internet. Qingdao Publishing Group consists of Qingdao Xinhua Bookstore (Group) Co., Ltd., Qingdao Children's Periodical Publishing Co., Ltd., Qingdao Financial Daily Co., Ltd., Business Weekly Co., Ltd., Qingdao Publishing Art Museum, Qingdao People's Printing Factory and other units, which are responsible for publishing books in politics, economy, science and technology, fine arts, culture and education. Qingdao Publishing Group has published more than 5,500 books and distributed more than 900 million copies. A total of 19 national awards were won, including the National Book Award, the "Five Ones" Project One Good Book Award, the China Excellent Publications Award and the China Book Award. The main periodicals published are Business Weekly, Youth Computer World, Little Sunflower and Red Bud. The newspaper has Qingdao Financial Daily. Development Status In 2007, under the correct leadership of the General Administration of Press and Publication, Shandong Press and Publication Bureau, Qingdao Municipal Party Committee and Municipal Government, and in accordance with the overall strategy of "accelerating the transformation of publishing strategy, accelerating capital accumulation and brand accumulation", Qi Xin made concerted efforts and worked hard to achieve the best results since the establishment of the press. In 2007, the book collection of our main business exceeded 200 million yuan, an increase of 16.5% compared with 2006, a double-digit increase for six consecutive years, and a quadrupling compared with 2000. The total income of Financial Daily, China Merchants Weekly and Children's Periodicals all increased significantly compared with last year, and the daily and weekly newspapers achieved annual cost accounting profit for the first time. The first-phase sales of publishing real estate company was 57 million yuan, which became a new growth point. The total income of the whole society exceeded 365.438 billion yuan, the total assets exceeded 500 million yuan, and the net assets reached 340 million yuan, and the economic strength reached a new level. After the reorganization, Qingdao Xinhua Bookstore Group maintained a rapid growth, with a revenue of 760 million yuan in 2007. Qingdao People's Printing Co., Ltd. was successfully listed on NASDAQ OTCBB in the United States, with the first financing of100000 USD. According to the statistics of Beijing Open Books, in 2007, the books of Qingdao Publishing House ranked 32nd in China book retail market. Among them, life books rank first in the country, public health books rank top 3 in the country, and food books rank top 5 in the country. Management Concept of Qingdao Publishing House Qingdao Publishing House has long adhered to the Party's "Two Ones" policy, adhered to Qingdao's business strategy of facing China and going global, and kept in mind the social responsibility of keeping good books on the right track, gathering academics and accumulating culture, and was praised by readers as "decent social fashion and noble books". This cooperative has developed into a group structure with books as the main business, newspapers as the support and related industries as the supplement. In addition to the main business of book publishing, there are five wholly-owned media: Qingdao Financial Daily, China Merchants Weekly, Junior Computer World, Hongya and Little Sunflower. There are also enterprises such as Qingdao Xinhua Bookstore Group, Qingdao People's Printing Co., Ltd. and Qingdao Publishing Materials Company in the system. Since the establishment of the Society, more than 500 kinds (sets) of books have won more than 580 awards in the selection of excellent books at or above the provincial level, and 15 kinds (sets) of books have won the National Book Award, the Five One Project Award and the China Book Award, and won the Gold Award 1 time and the Silver Award three times in the national book printing quality appraisal. As the only financial media in Qingdao, Qingdao Financial Daily, the social daily of Qingdao Publishing House, has developed rapidly with the development of Qingdao. Today, the circulation of Qingdao Financial Daily has exceeded 6.5438+0.2 million copies, of which more than 95% are subscribed by enterprise users, and the distribution scope covers all administrative organs in the city. Enterprises and institutions are working newspapers that many public servants and white-collar workers in Qingdao must read every day. The readers of Qingdao Financial Daily have unique characteristics different from other media. The target audience of Qingdao Financial Daily is very strong, and the characteristics of high education, high taste, high income and high consumption are very obvious. The readers of Qingdao Financial Daily are the backbone of the whole society, holding the dominant discourse power of the society, affecting the trend of economic development and consumption, and are the most purchasing social stratum. Qingdao Financial Daily has a unique style and has formed a strong regional media brand. The columns of Qingdao Financial Daily include Qingdao Economic News, Global Economic Weekly, Brand Weekly, Automobile Market, Real Estate Special Issue, IT Weekly, Investment and Entrepreneurship Special Edition, etc. Its practical information and forward-looking analysis report attract stable and loyal readers. Qingdao Financial Daily adheres to the road of urban financial newspaper in the policy of running a newspaper, highlights the difference from other citizen's life newspapers in the island city and its own financial authority characteristics, and constantly attracts the attention of enterprise elites. "Helping customers maximize the advertising value" is the industry management philosophy that Qingdao Financial Daily will always follow. "Authority" and "practicality" will make Qingdao Financial Daily the first choice advertising media with the most strength and potential. China Merchants Weekly, sponsored by Qingdao Publishing House, was first published on May 17, 2006. Our readers are * * * officials and civil servants, entrepreneurs and professional managers, experts and scholars, students from economic colleges, owners of small and medium-sized enterprises and people who are interested in starting a business, as well as leaders of industrial parks and investment commissioners looking for investment projects all over the country, leaders of multinational companies looking for investment projects, relevant people in the investment field and so on. The readers of this magazine are the most influential people in China's economic field, and also the people with the most spending power. The style of China Merchants Weekly of Qingdao Publishing House insists on "height, depth, thickness, quality, taste and brand" and takes "brand media influences the mainstream" as the main content, and strives to build the brand influence of the media by conveying unique views, interpreting macro trends, reporting major events, analyzing brand enterprises, comparing regional economies and releasing investment information. Our column views (weekly commentary, opinion confrontation, authoritative speech), exclusive planning, observers (macro view, economic circle, Shandong, global), business ethics, business legend, business school, business life, feature articles, real estate, quality cars, new wealth management and investment promotion and trade. The resource advantage of this magazine is the comprehensive embodiment of its strength. China Merchants Weekly has its own resources and is good at integrating and utilizing other resources. More than 70 media talents, 20 invited consultants and two expert organizations provided strong spiritual support for China Merchants Weekly. * * * Departments, investment promotion agencies, intermediary organizations, transnational procurement, investment and financing companies, brand authorization and franchised enterprises all over the country provide detailed investment, investment and trade information; China Merchants Weekly attaches great importance to database marketing services, and has established a huge database of social elites and corporate customers through publication distribution and customer relationship management. Youth Computer World magazine of Qingdao Publishing House was officially launched in June 1997, which is a monthly computer popularization magazine for primary and secondary school students all over the country. This publication is co-sponsored by the Education Academic Metrology Exchange Center of the Examination Center of the Ministry of Education and Qingdao Publishing House. It closely cooperates with domestic small information technology education, serves the majority of computer beginners according to the cognitive characteristics of primary and secondary school students, helps readers to expand computer knowledge and improve the comprehensive level of computer application. This magazine is the only publication designated by the Central Committee of the Communist Youth League for "Learning Computers in Thousands of Houses" and "National Computer Examination for Children". Today, nearly 654.38+ten thousand copies are issued nationwide. Little Sunflower Pictorial is a comprehensive pictorial suitable for junior students. Through colorful columns, young readers can cultivate their sentiments, enrich their knowledge, develop their intelligence, cultivate their abilities and receive education through easy reading, happy games and active participation. Red Bud is a monthly publication suitable for middle and senior grades. It pays attention to quality education, guiding and helping children learn to survive, learn to recognize, learn to do things, learn to serve and learn to create. It plays the role of a team magazine and is the "no-meeting counselor" for young pioneers. Building Bookstore On the basis of deepening the construction of Yimin Bookstore focusing on "farmer's bookstore", "community bookstore" and "new citizen bookstore", Qingdao Press and Publication Bureau actively explored and expanded the field of library construction. Recently, in conjunction with Qingdao Publishing House, Xinhua Bookstore Group Co., Ltd. and other units, we went deep into the military camp and donated the first "Military Camp Bookstore" to a certain unit in Qingdao, which was welcomed by the officers and men of the army. At the beginning of August, 2008, led by Qingdao Press and Publication Bureau, with the active participation of Qingdao Publishing House and Xinhua Bookstore, the first "Barracks Bookstore" was donated to a garrison unit that made positive contributions to the eradication of Enteromorpha in Qingdao. This activity is not only a practical measure for the joint construction of military and civilian in Qingdao, but also an exploration for the press and publication system to give full play to its functions and creatively carry out its work, and it is also an effective extension of the construction of "Yimin Bookstore" in Qingdao. This activity donated more than 500 kinds of 1500 excellent publications to the "barracks bookstore", covering science and technology, literature and art, laws and regulations, life and health care and other aspects. In the future, the construction of "military camp library" will continue to be carried out in depth, effectively meeting the reading and learning needs of officers and men stationed in Qingdao, and providing spiritual motivation and intellectual support for strengthening army building and striving to become knowledge-based officers and men. The construction projects of "Yimin Bookstore" in Qingdao mainly include "Farmer Bookstore" focusing on rural farmers, "Community Bookstore" focusing on community residents and "New Citizen Bookstore" focusing on migrant workers and businessmen, which have played an important role in meeting the spiritual and cultural needs of the general public and improving the civilized quality of urban and rural residents. In February, 2008, Qingdao Publishing House's 2007 Annual Summary and Commendation Conference and Spring Festival Gala were held in the training center of customs base, and all employees of Qingdao Publishing House attended the meeting. The conference presented awards to the collectives and individuals who made outstanding contributions in various positions of Qingdao Publishing House in 2007. Subsequently, the responsible comrades of Qingdao Publishing House reviewed the work in 2007, analyzed the current situation and development opportunities, defined the development ideas of the work in 2008, and made arrangements for the work in 2008. Finally, a party written, directed and performed by employees of Qingdao Publishing House came to a successful conclusion. Under the correct leadership of the Municipal Party Committee, the overall strength of the main business of Qingdao Publishing House in 2007 reached a new level compared with that in 2006, and the annual income of the publishing house exceeded 3 1 10,000 yuan. According to statistics, in 2007, Qingdao Publishing House published 3506 kinds of books, audio-visual products and other publications. Published 4140,000 words; Code marine production reached 430 million yuan, an increase of 265.438 million yuan over 2006. In the whole year, the sales volume of books was 5 1 10,000 copies, and the sales volume reached 390 million yuan, an increase of 60 million yuan over 2006. Sales revenue exceeded 200 million yuan for the first time, with a year-on-year increase of 16.2%. The annual income of Qingdao Publishing House exceeds 3 1 10,000 yuan. According to Beijing's open-book statistics, in 2007, the comprehensive ranking of Qingdao edition books was 34th. Among them, life books ranked first in China for six times, public health books ranked the top three in China, food books ranked the top five in China, and children's books ranked the top forty in China for four times. In 2008, Qingdao Publishing Group ranked 32nd in China book retail market share. Among them, life books rank among the top 5 in China. In 2009, it was rated as one of the 0/00 publishers of the State Press and Publication Administration/KLOC. Chairman Meng, General Manager Wu Baoan, Editor-in-Chief Li Yachuan, Deputy Editor-in-Chief Gao and Jia Qingpeng, and Chief Accountant Yang Yanliang. In March 2009, with the approval of the State Press and Publication Administration and the approval of the Qingdao Municipal Party Committee and Municipal Government, Qingdao Publishing House officially turned into an enterprise and became a Qingdao Publishing Group.