I. Background analysis

1. Select competitive products

At present, there are many applications of recipes on the market, and the mode is relatively clear. Although there are many competing foods, such as kitchen, Xiangha menu, gourmet master, good beans menu, daily cooking and so on. The kitchen is the first choice for mature food in all aspects.

At present, the first echelon belongs to the kitchen, bean and fruit food, and the kitchen will be taken as the fine analysis object of bean and fruit food below. (Source: iResearch)

Second, the strategic level.

Comparing the positioning of the two products, the positioning of the kitchen lies in the copyrighted recipes and dietary knowledge; Nowadays, young people pay more and more attention to health preservation, and the role of dietary knowledge can not be underestimated. Even if the menu information is not rich enough, it is acceptable for people who love health preservation.

The recipe information of a large number of legume fruit foods and the way to teach users to cook easily are also their own characteristics, which can also meet the needs of many users who like to try food practices constantly.

1. User