The annual income of Tmall Premium Experience Store is 5-6 million. Tmall Premium Experience Store is the only offline new retail channel of Tmall brand in urban areas, and it is the landing project after the strategic upgrade of rural Taobao. On the basis of e-commerce platform, by building a three-level service network of districts, counties, towns and villages, we can give full play to the advantages of e-commerce and break through the bottleneck of logistics and information flow.

Based on Alibaba's rural strategy, Tmall Premium's new retail experience store breaks through the traditional offline store sales model in rural areas, and uses big data and intelligent technology to create a vertical category franchise experience store integrating sales, marketing, logistics and service. Tmall Premium brand directly supplies goods, and the new retail model under big data provides rural consumers with the same shopping experience as the city.

In 20 17, Alibaba launched the Tmall Premium Strategy, and county consumers can enjoy a series of services such as sending and receiving express delivery, door-to-door delivery, making an appointment for installation, maintenance, and returning goods. For the first time, county consumers enjoyed the same consumption and service experience as city people.

After two years of precipitation and upgrading, some services of Tmall Premium Experience Store have surpassed those of first-and second-tier cities. At present, the stores of Tmall Premium have covered most counties in the country, and the higher standard service has benefited rapidly. This year, Tmall Premium Platform has established in-depth cooperation with major brands, and created dozens of customized explosions and exclusive models according to the needs of county users, which has differentiated products and greatly enriched exclusive products of premium products. And opened up a 500+ AIot intelligent product scene experience area offline.