? Let's talk about the chaos of competition separately. Let's talk about competition before chaos. The written explanation of competition is that individuals or groups try to overcome or overwhelm each other's psychological needs and behavioral activities. Therefore, its positive role is inspiring, pioneering, promoting social progress and improving labor productivity. Its negative effect is to dampen the enthusiasm of both sides, make it difficult for limited resources to exert the best benefits, cause disunity between individuals or groups, and is not conducive to the establishment and development of interpersonal relationships.
? Under the new economic conditions, competition also has a twin brother, called cooperation. In real life, groups and group members are always in a state of competition and cooperation. Where there is competition, there will be cooperation, and often both coexist, thus making social life colorful.
? Chaos when I look up this word, there is only one word: chaos, which means chaos keeps appearing. It is often used to describe bad times and modify social phenomena. "I personally think that since it is chaos, this" chaos "must be because there are many, many chaos. At present, the art training institutions on the market are really full of flowers. I mentioned in the last program that when I visited Guangzhou, there were 25 training institutions in one street. If I call this prosperity, I think it's a bit too prosperous. What if there are too many? Everyone has to survive, and competition is the necessity for the survival of institutions. There are two kinds of competition in real economic activities, one is benign competition and the other is vicious competition. There will be healthy competition in the cooperation of twin brothers, and cooperation will be carried out in different fields and at different levels, which will eventually lead to a win-win situation of 1+ 1 greater than 2. This is the expected result, but this situation is usually after many rounds of fighting, both sides are scarred before sitting down to talk about cooperation, such as Didi and Kuai, 58 and Fair, Youku and Tudou, Volkswagen and Meituan.
? Vicious competition is a three-no game with no bottom line, no moral integrity and no offline. In order to survive, the Eight Immortals show their magical powers and do everything they can to survive. Only the worst means, no worse. It's all about price reduction, discount and lottery. If you don't give a 20% discount, he will dare to reduce it to 30%, 60% or even 50% in order to grab students, and then give some gifts. The students robbed the training institutions, but found it more and more difficult to maintain. The end result of vicious competition regardless of cost is that everyone's living space is shrinking. This vicious competition is like the Seven Injuries Boxing in martial arts novels. If you want to hurt others first, you have to hurt yourself more. Finally, you hurt yourself, but you didn't hurt others. Therefore, competition regardless of cost is actually hooliganism!
? In order to compete with various training institutions and engage in the so-called pyramid selling fission model, we only pay attention to seize the market but ignore the essence of training. There is a line in Zhao Benshan's sketch called: A cook reads Sun Tzu's Art of War instead of the menu. The advantage of this operation is that the funds can be withdrawn quickly and the market share can be increased. The disadvantage is that the courses are uneven, the reputation of original brands drops sharply, and the final result is abandoned by the market.
? The market is too saturated and there are too many training institutions, which will inevitably lead to many problems, such as survival crisis and malicious competition, because many of them are complicated and miscellaneous, so they are not refined. The final result is that operators spend time and money but have no income, and the students who have no cost are compressed by the system cost, wasting precious time, money and energy.
? Generally speaking, vicious competition is not good for businesses or customers. Since competition is inevitable, cooperation is king. The whole industry should make it clear that "the best of both worlds will be hurt", and institutions should seek cooperation at different levels such as courses, teachers, funds and marketing to achieve a win-win situation with 1+ 1 greater than 2. It is the key to cultivate the industry to practice internal strength, improve skills and technology, improve service quality, pay attention to customer feedback and build brand reputation. In this way, your customers will have viscosity, brands will have a good reputation, and enterprises will be in an invincible position. ?
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