During the Spring Festival, most of us are faced with the same problem. What gifts should we give our relatives and friends? Choosing a gift can be said to be a skill, and a good choice is like adding wings to a tiger. Poor choice will not only be rejected, but also affect the relationship. Every year, the annual benefits of Internet giants are particularly conspicuous. The gift box of internal staff reflects the soft power and humanistic care of an enterprise. Creative and practical New Year gift boxes have become popular on the Internet frequently, which has aroused public discussion and indirectly shaped the image of enterprises in the public mind.

Under the background of the development of Internet competition, some enterprises keep a low profile for various reasons, and many employees' New Year gift boxes are also facing "shrinking". For example, Didi "does not accept new year's goods" and Meituan "does not accept gift packages, annual meetings and red envelopes". In addition, for the sake of epidemic prevention and control, every annual meeting can't be saved, and some companies even set up a "cloud". There are also year-end gift boxes from other big manufacturers.

Both Beit and Ali pay attention to the concept of "home" and put "letters from home" in the New Year gift box. At the same time, ByteDance and Baidu are both committed to giving employees "red pots"-but ByteDance gives them a round "multifunctional frying pan" and Baidu gives them a square "multifunctional shabu-shabu". The annual "New Year's gift is difficult" period. China people have always attached great importance to the Spring Festival. During this period, giving gifts and wishing each other well has become a traditional custom. In the past, gifts were simple: cigarettes, wine, sugar, tea, as well as New Year gifts and red envelopes. Nowadays, with the development of economy and the change of consumer psychology and demand, gift giving is becoming more and more exquisite. It should be decent, healthy, warm and different. In addition, the epidemic disrupted the rhythm of visiting relatives and friends during the Spring Festival. In this special period, the choice of gifts is unmistakable.

Bian Xiao made a detailed interpretation of this issue, hoping to help everyone. You can leave me a message in the comments section if you have any questions. You can comment with me more. If there is anything wrong, you can also interact with me more. If you like the author, you can also follow me. Your praise is the greatest help to me. Thank you.