Valentine's Day comes again twice a year (why 1 twice a year, huh). Are the catering bosses ready?
Valentine's Day in China is the 25th. Restaurant owners can take action and kill them at once. Although couples celebrate Tanabata in many forms, they all have a big meal together.
On holidays, it is also a time to test the IQ of businesses. Various activities emerge in an endless stream, and no one wants to fall behind. It's really bad to do activities without any ideas. How does Tanabata make his restaurant fire?
First, the activity positioning
We do all kinds of activities to promote sales, but none of them can satisfy everyone's preferences, so it is best to select the target group first, so as to accurately find the people who are willing to pay the bill and improve the conversion rate.
Some people say that the customer group of Tanabata is not a couple? That's not true.
1. Positioning from love tendency
Most of our clients fall into two categories: lovers and singles. (only the mass group) Many catering businesses will block singles in consciousness, and this group is also very large. Compared with lovers, the single king has a stronger desire to spend Valentine's Day.
For example, the activity "77 yuan sends 1 doll" launched by Haidilao on Tanabata, with the poster saying "Let the single king not be lonely any more", is all about caring.
2. Positioning from the perspective of age
Although it is all Valentine's Day, different ages have different ways to celebrate Valentine's Day. Young people's emotions are crazy or literary or introverted, middle-aged people's emotions pay more attention to stability and quality, and old people's emotions are more simple and warm.
Our activities are different according to different age groups. For example, Xibei has a "kiss discount" every year, which is more suitable for young people. Middle-aged and elderly people are more suitable for candlelight dinner, which is a quiet and warm restaurant.
3. Positioning from consumption power
The spending power of customers determines what kind of restaurants they choose and what kind of activities they prefer.
For example, thrifty butlers prefer lively and low-priced promotions, and some restaurants offer exclusive discounts for couples' packages.
Customers with strong economic strength value the quiet atmosphere of two people more. Customers can send roses when they enter the store. According to the consumption amount, the number of roses can be increased in turn. For example, we can send 1 rose to 99 yuan, 3 roses to 199 yuan and 6 roses to 299 yuan.
The orientation of the activity should be determined according to the situation of your own restaurant. Hot pot restaurants are more suitable for lively couples, while western restaurants are suitable for customers with strong spending power and emphasis on atmosphere.
Second, how to do Tanabata activities?
Make a set of holiday posters.
If there are activities, there should be no fewer holiday posters, and they should be made according to the activities and characteristics in their own stores. Posters have low production cost and are more suitable for small restaurants. Here, we share the poster making skills from two aspects.
Take a warm route for couples' customers. Mainly to set off the festive atmosphere and stimulate a sense of warmth. For example, the poster of KFC below reads "My stomach is full and my heart is warm".
We make our own posters, and we can also add activities, such as 7.9 discount for couples in different cities and 6.9 discount for couples in different provinces. It will be better to attract customers' consumption by means of warm articles and activities.
For the single king, we should take the caring route. For example, the funeral of tea, in the opposite direction, launched "one cup at half price, two cups at original price, we only care about single dog", which can be said that this idea is really brilliant.
2. Active preheating
A week before the event, we started the publicity campaign. I summarized the following three publicity channels:
(1) circle of friends, the posters we made can come in handy now and can be shared with friends to attract customers. In addition, you can add your own WeChat QR code to the poster and leave your contact information, which is also a good way to get customers.
(2) Member SMS notification, which means sending SMS notification activities to member customers.
(3) Offline publicity, you can put posters or distribute flyers in online stores.
3. Promotion of activities
In-kind rewards are more attractive than price discounts. For example, if Chinese Valentine's Day, the fat brother, has a queue number, payment amount and birthday of 7 on the same day, there will be gifts, and the amount is limited, which will stimulate customers' consumption psychology.
Enjoy a discount when ordering. This activity is suitable for singles. For example, if two or more single men and women order at the same table, they can get a 30% discount. This can alleviate the problem of too many customers and insufficient dining tables in the store.
Full discount is the most dependent promotion form for customers. Full discount is the total reduction of all kinds of products, and discount is the discount of specified products.
The two can be used together to avoid the surplus of unpopular dishes. During the activity, customers basically order the best-selling dishes in the store, so you can set discounts for the unpopular dishes in the store to balance the sales of the dishes.
The principle of activity promotion is the same, whether it is ordering, full reduction or discount, it is to attract customers with low prices. There are many novel ways to play in the activities of Qixi Restaurant. Only when you have ideas can you attract customers' attention. I have summarized some activities here for your reference.
Three or four tanabata activities.
1. Wear a couple's money to enter the store and enjoy the discount.
For example, on the day of the event, you can enjoy a 30% discount when you wear a couple's money to the store. In order to avoid unsatisfactory results, we can relax the requirements for couples' clothes, such as clothes of the same color. Its purpose is to attract customers into the store and enhance their sense of participation.
2. limited time lottery
For example, on the day of the event launched by Yu Ji, anyone who enters the store can participate in the Dyson hair dryer lottery worth 2950 yuan. In addition, corresponding preferential packages are also launched to stimulate customers to spend in the store.
3. One hour lovers
For singles, a one-hour couple activity can be launched, and all single men and women can automatically match their seats when they enter the store, and have dinner together in pairs. For single Wang, this is a good opportunity to get rid of the bill. In order to avoid the embarrassing situation of more men and less women or more women and less men, we can set up gay friends district and girlfriends district, and it is also good to make friends.
4. Photo wall
The restaurant can provide free photo printing service for couples. Write what you want to say to each other at the bottom of the photo and stick it on the photo wall in the store. In this way, the restaurant will become a witness of their love, and they will also become loyal fans of the restaurant.
Fourth, the final summary
Preferential promotions need strong creativity, but also keep up with the trend to make the activities effective. Tanabata is coming. This paper shares the positioning of the activity and the production method of the activity, and summarizes four kinds of tanabata games for your reference. I hope everyone can make appropriate and effective activities.
Pay attention to An 'an and learn more dry food and beverage operations together!
I'm Nan.
Good raw materials and good methods
Let you "nan" believe
How to write the font of hand-painted posters? How to write artistic figures for POP posters? Write with a marker. Just buy a book and write it like it is. It's simple. How to write the font of 50 yuan's hand-painted pop poster? Do hand-painted posters have to have words? See if the theme of your poster stands out. Of course, theme language is inevitable. It is impossible to put a piece of paper beside the poster when it is displayed. The topic language must be eye-catching, but not too much. The purpose of the poster is to let people know the above information quickly, know what it is and publicize it. So people can't find the theme for a long time to see, because no one takes the time to read it. How to write the poster POP font? Ha ha. If you want to write. Of course, you have to practice by yourself. However, you don't need calligraphy skills to practice POP. If you practice often. I estimate that the POP poster will be published in less than one month. . That's how I got here. . Ha ha. . I suggest you buy some books to learn, as the man above said. It is ok to watch it on Baidu. . All you have to do is type "popular poster" and many pictures will come out. What are the characteristics of POP poster fonts? How to practice? The structure of POP fonts must grasp several principles: (1) The strokes are vertical and horizontal, and there are almost no smooth strokes. (2) Try to fill the grid. (3) Because Chinese characters can be written directly or horizontally, the line spacing should be greater than the word spacing, or even there should be no word spacing, so that others can understand it. However, most of the posters are horizontal books. How to fill in the grid? I am used to calling the lines framed by the grid "grid lines", which can be divided into "upper grid lines", "lower grid lines", "left grid lines" and "right grid lines" according to their positions. Before each word is written, it is necessary to analyze which one in the horizontal direction will touch the left and right grid lines the longest; Which vertical stroke is the longest will touch the upper and lower grid lines. Other short strokes, as long as they are shorter, can be distinguished. Such as "earth" and "stone", the horizontal one touches the grid line and the other one is shorter. How to make the font full? In order to fill the grid, the strokes should be as long as possible, so as to leave as little white space as possible. For example, there are many horizontal strokes in the book, the longest stroke in the middle touches the left and right grid lines, and the others are just a little shorter than it. For example, the blade of a knife, the long vertical hook touches the upper and lower grid lines, and the other pen is just a little shorter than it. For example, the last point of "macro", we usually write very small, but the right side will appear very empty, so we should lengthen the stroke of the point. How to analyze words? Chinese characters are mostly pictophonetic characters, so most of them have radicals, and the space allocated by radicals is usually small. Some words are divided into upper and lower parts, while others are divided into left and right parts. Try to analyze them, cut them into the smallest units, and then assign positions with a pencil, and then write after you have determined. For example, the word "dark" can be divided into left "day" and right "sound", in which the part of "day" is smaller and the part of "sound" is larger; "Sound" can be divided into "vertical" and "day", the vertical is big and the day is small. What words can't be filled in? Most words can be written according to the above rules, but when touching the words "Guo", "Tuan" and "Yuan", you can't touch the top, bottom, left and right grid lines, otherwise it will be particularly large. Changes in writing descriptive words? (1) You can change the stroke of the Point to a circle, or add a circular reflection. (2) The enclosed part can be exaggerated, such as "mouth", "sky" and "eyes". (3) You can stroke obliquely. Matters needing attention in writing explanatory text? The colors should be bright and the strokes should be clear. Don't change the color word for word. Change the color of one line of text at most. If the text exceeds five lines, it is best to use one color to the end, so as to avoid glare and increase the trouble of reading. How to hold Fang Bi? When holding a square pen, you can hold the pen holder as easily as ordinary writing. When writing Daimonji, you can put your little finger flat on the paper to help balance. How to transport square pens? (1) When lifting a pen, the pen holder faces the stroke direction, and the pen holder is inclined at an angle of 60 with the paper. (2) Don't use too much force when lifting the pen, so as not to drag and the ink will faint. (3) Before transporting the pen, the whole wide face of the pen should be in contact with the paper. The strength and speed of the pen should be consistent, and the strokes will be smooth and beautiful. (4) Don't brush repeatedly, otherwise the color will be darker and the strokes will be thicker. ◎ Basic horizontal stroke practice with Fang Bi? (1) When writing horizontal lines, the tip of the pen tip is at the position of the index finger. When writing from the left grid to the right grid, it must be parallel to the upper and lower grids. (2) After the strokes are smooth, when writing near the right grid line, bring the nib to the right front and add a small tail to make the strokes more flexible. Fang Bi basic vertical pen practice? (1) When writing vertically, the tip of the pen tip is at the thumb position, and the writing from the upper grid line to the lower grid line must be parallel to the left and right grid lines. (2) After the strokes are practiced smoothly, when writing near the lower grid, turn the pen tip to the left or right, which becomes a "vertical hook" or "vertical pick" stroke. What should I do if I write vertical and horizontal characters in Fang Bi? In ordinary writing, vertical folding and horizontal folding can only be finished in one stroke, and taller POP poster makers can also finish it in one stroke. But beginners may not write beautifully, or stay at the turning point for too long, making the ink fade, or the turning angle is unnatural. So I would suggest that beginners divide vertical and horizontal strokes into two strokes to write. ...... & gt& gt What font do you usually use to make posters? See what kind of poster to make. If it is a hand-painted poster, popular fonts are very common. If they are made by computers. Commonly used fonts are nothing more than Songti, Bold, Huawei, Fanghua, Round and Caiyun fonts. However, if it is made by computer, it is recommended to download some fonts online. If you are not sure what font to use, try more! How to write "I am a Gift" pop Font Several commonly used POP fonts are recommended, namely: Youpi font, Kang Hua poster font, Avon artist font, Hanyi walking font, Hanyi Lingxin font and Founder cartoon font. How to design Mi Zige fonts that often appear in posters? Analysis is actually not difficult to achieve. First of all, as far as fonts themselves are concerned, they can be downloaded from the Internet, and many fonts are not written by designers themselves. Secondly, you can use the shape tool to draw the net into a straight line, or you can use the "operation" to draw a square first, and then draw four small squares in the square to do the "subtraction" operation. How to write the scarlet letter in pop font? Remember to use ~POP font when you are satisfied. Don't worry any more. Please see the following experience. Where to find hand-painted posters with POP fonts (Chinese version) _ Baidu Experience