The answer is: no! ! ! This is the most common mistake for first-time entrepreneurs. In fact, ambitious comrades often think that as long as their products and services are the best and the prices are low enough, people will buy them. Some things that seem obvious and reasonable are often not. Take the catering industry as an example. If your positioning is mass consumption, therefore, it is not wrong to set the price at a lower level and choose a location for low-and middle-income people. However, if you think your current environment is not good enough, then, in order to provide consumers with the best value in your mind, you will spend a lot of money to decorate it to the level of a 3-star hotel, and the products are not bad. Therefore, it is expected that when the price is low and the environment, services and products reach 5 stars, customers will be full. The answer is no! ! ! Remember, positioning confusion is the reason why many restaurants fail! When you position the restaurant as mass consumption, your decoration must be mass consumption. It seems that the more people, the better the appetite, instead of blindly piling up the elements you think are good, because if the restaurant is positioned to face middle and low-end customers, if the decoration is luxurious and the waiters are polite and well-trained, it will scare away consumers 100%, or make people feel uncomfortable and unable to relax. As for production, it's good to keep the price at the same level as your price and slightly exceed the standard, otherwise your cost will face great problems. 1 star positioning needs 1 star decoration, 1 star customers, 1 star price, 1 star production! ! Similarly, three-star positioning needs three-star decoration, three-star customers, three-star prices and three-star products! ! If the product can be more distinctive, it would be better to add half a star, but don't do 3-star decoration, 3-star service, 1 star price! ! Because this strategy, which is called the best value in marketing, is easy to confuse consumers even in textbooks, which makes marketing in an embarrassing situation. Of course, this is not the worst. Worst of all, it will soon exhaust your cash flow! The meager profit, unable to pay the high operating costs, will soon make you go bankrupt. Successful fast food restaurants are basically prime locations, decorated by the public, with average output, diverse choices and low prices! This is a clear positioning. On the other hand, I once saw a restaurant with the worst business in Hong Kong in Sham Shui Po. I went to dinner with my friends for research. It turns out that decoration = western restaurant+children's restaurant, price = tea restaurant, service = tea restaurant, product = tea restaurant+Chinese restaurant+western restaurant+set meal! ! Think about it, how do you feel when you are a consumer?