The original song "Song of Bragging" of Mushroom House was premiered for the first time, and friends from Maobu, Nana Ou-yang and Lv Siqing came to support the live concert. LAY's song "Xiangjiang River Water" combines rap and classicism. The authentic Changsha dialect is full of charm and the feelings of hometown are vividly reflected.

Time goes back to three months ago. After the first issue of "Life I yearn for 5" was broadcast, it ranked first in the variety list, with the hot search of 15 1 in the whole network and 62 in Weibo, with a gratifying record. Lei Xue Tractor, Huang Leilei's "Fighting" director group, Andy Lei's "Gossip Against the Face", Peng Yuchang's newcomer design, Zifeng's sister's chatter ... waves of circles show that this "yearning" is extraordinary.

From the stunning "Stay in the Countryside" in the first season to the fifth year, "Yearning" inevitably fell into the double dilemma of the old slow variety mode being difficult to innovate and the audience's aesthetic weakness. When everyone questioned "how to make the life I yearn for return to my original heart", Yearning for 5 gave its own answer, and made great efforts from the aspects of mushroom house location, program rules, staffing, guest invitation, etc. At the same time, it adhered to the original program purpose and conception, and strived to go better and more stable.

0 1

The mushroom house was transformed and returned to rural life.

The mushroom house has become "poor" different from previous seasons, and guests only need to carry their bags to stay. The new version of the mushroom house has become a rough house with four walls. The pavilion is so shabby that it doesn't even have a ceiling. So the theme of the first issue is to repair the new home and start from scratch. The residents' sense of participation is more obvious from the complaints they just moved in to the gradual construction of a new home, which makes people feel more substituted.

The mushroom house has also become "tired". The program group no longer provides food exchange, and guests need to plant trees in exchange for material resources. Planting trees on the ground with different planting difficulties can obtain different materials such as survival necessities, leisure and entertainment products and productivity enhancement products. Just as the staff summarized the first issue in the Zhihu at the end of the program, it showed the long process of advanced upgrading of human production and life. In order to dig the soil, Lei learned to drive a tractor and got a tractor driver's license. Even Huang Lei, who has been stationed in the kitchen all the year round, has joined the army of planting trees.

The great change of Mushroom House reminds people of the original intention of "keeping humble and returning to the countryside" and shows the positive energy of "the most glorious work". The quiet and relaxed slow-paced rural life has gradually become the "longing for life" in the hearts of the audience. Create a poetic life in rice, oil and salt, and bring a unique audio-visual experience through grounded scenes and healing styles. Such a breakthrough caught the pain of the audience, helped the program win the ratings of the night, and at the same time forced the fifth season of "Run" to become the hottest reality show variety show in May.

02

There are yearning people in the yearning life.

In the second season, director Chen Gezhou said in an interview: "To be a reality show is to be a role, and the core MC determines the style of the whole program." The balance of residents' MC is the premise of the stability of comprehensive N generation.

Everyone plays a different role in the life he yearns for. Careful and considerate He Laoshi is active in the front line of dealing with people and is the adhesive between guests. The omnipotent teacher Huang has a deep-rooted position in the kitchen and is the pillar of the family. The two play the role of parents in the family, which is the soul role of the program. My down-to-earth and sensible brother Liu Zhanhao and my quiet and introverted sister Zifeng Zhang both have their own positions.

The newly formed alliance LAY is like a big brother who comes to live with relatives in the summer vacation. He helped with Peng Yuchang and polished his cooking skills with his master Huang Lei. His versatility added luster to the life of the mushroom house. Judging from the number of views, the topic # LAY's Yearning Life # Weibo has been read 31.500 million times. According to the bullet cloud of Yearning for 5 extracted by Gu Multimedia, keywords such as "contracting layman", "being a layman first" and "seeking artistic prosperity" appear frequently. It can be seen that the amount of play he brings to variety shows should not be underestimated.

The old guests also showed more "the other side" and brought more freshness to the audience. # Zifeng Zhang meets Andy, # Zifeng Zhang, one person, one table # and other topics rushed to the hot search, letting everyone see the other side of my sister's talkativeness and strength. Peng Yuchang, a lazy "clown", also started to lose weight again. She got up early, ran with Teacher Huang Lei, and turned into a "delicate boy" wearing a mask.

With the broadcast of the program, resident guests get along with their families more and more. Outside, they are stars who are busy learning to wear halo in filming; In the mushroom house, they are just members of a big family, working together to build this family better. The tacit understanding and warmth in daily life convey the quiet years of a perfect family. Let middle-aged people think of home and let young people feel love. Together, we yearn for life.

"Yearning for Life" accumulates passers-by through the stable resident MC lineup, records the real feelings of guests through the balanced long-term layout of family division of labor, and lets the audience experience the fireworks. Slow variety lies in the word "slow", and the core of reality show lies in "real people". And "Life I yearn for" just achieved these two points and became an evergreen tree of N generation.

03

Is it not delightful to have friends coming from distant quarters?

Bread is the pillar of life. But in the life you yearn for, what matters is not the meal, but the people who eat together.

This season, the program group is also quite ingenious in inviting guests. Reduce the number of guests accordingly and extend the stay time of guests in the mushroom room, generally at least two or three days. Andy, Michael Chen, Li Dan, Na Ying, Jin Jing, Bo Huang ... A large number of old faces with stalks, memories and connections have different chemical reactions with the permanent guests, which makes people feel surprised in gifts. Ten years ago, Andy Zifeng Zhang played a sister in a TV series, reunited with the mushroom house, and the two seamlessly switched chatter modes, summing up love rat's quotations, and the interaction between the younger sisters made people look good. Bo Huang is an old acquaintance of Huang Lei, and the scene of playing together has become a true portrayal of "men are teenagers until they die".

The theme selection of the program is also more diversified and mainstream. By showing how people in China treat others, it tells the relationship between people and spreads the traditional etiquette of China. It is meaningful and interesting to transform the small library for the students on the island, watch the puppet show performed by craftsman Liu Xiaoyi, and learn to make traditional hospitality tea.

Fully respect the opinions of the audience, constantly adjust the pace of innovation, return to the content itself, and interpret the ideal life of staying away from the noise, returning to the countryside, making one or two friends and eating one meal and one dish. Perhaps this is the greatest charm of The Life I yearn for.

04

What kind of life do we yearn for?

Go back five years. Busy city life makes people involuntarily "fast". According to a survey, nearly 40.4% people want to stay away from noise and crowds and are eager to move from the city to the countryside. As a result, slow variety came into being. This kind of variety show replaces intense games with simple daily life, and pursues a comfortable and relaxed inner world from the heart. The relaxed style is deeply loved by people. For a time, many programs, such as Life I yearn for, Chinese Restaurant and Dear Inn, were in full bloom.

However, under the banner of slow variety, many programs gradually deviated from the original intention and fell into a strange circle of misnomer, utilitarian routine and obvious commercial traces.

And "Life I yearn for" skillfully creates IP, cultural symbols and common memories. The animals in the mushroom house, Xiao O and Xiao H, became the top stream of the dog pen, and the pots and pans of the puppies born by the two puppies were given to the guests who came to the show one after another. Simple and fun games, such as counting horses and swapping games, have come from variety shows to real life. The balanced allocation of resident MC ensures the steady progress of the project. The lifestyle of "work at sunrise and rest at sunset" directly hits the pastoral culture genes of Chinese people.

Watching the starry night together in the small courtyard, the catchy "Heart Burning", rare meat dishes, mutual confessions between friends and mutual help among family members have shaped the common memory of the audience.

This is "we are together, this is the life we yearn for".