This paper takes Du Ming New Century Hotel in Xuzhou as a case, and makes a SWOT analysis.

Xuzhou Kaiyuan International Hotel Management Co., Ltd. is one of the "Top 20 Hotels in China", and has been rated as "China Famous Tourism Brand" and "China Hotel Brand Pioneer".

Advantage analysis

(1) Excellent geographical location. Du Ming New Century Hotel Xuzhou is located in Xuzhou, a famous historical and cultural city in China, an excellent tourist city in China, a national garden city in China and a thoroughfare of five provinces, atNo. 1 Huxi Road, quanshan district, Xuzhou.

② Clear market positioning. As a high-grade business hotel in Xuzhou, it has been put on our agenda to give full play to the advantages of the hotel's geographical location, catering and conference facilities, tap the business tourism market and further transform the hotel's business facilities. Aim at high-end consumer groups.

(3) Sufficient customer guarantee. Xuzhou is the center of manufacturing industry, modern service industry and logistics industry in Huaihai Economic Zone, and its economic status plays an important role in northern Jiangsu. With the development of regional economy, Xuzhou has become an important business destination in northern Jiangsu.

Disadvantage analysis (w)

(1) Professional management skills are not high. At present, the enterprise system of Xuzhou Kaiyuan Du Ming Hotel is imperfect, the management system is not standardized, the management thought is backward, the experience management is superstitious, and the system construction is neglected. It is used to controlling the direction of hotel management through the ability and emotion of leaders.

② Lack of professional management talents.

③ The hotel market is not standardized. This irregularity is mainly manifested in the price reduction competition among hotels.

Opportunity analysis (o)

① The arrival of mass tourism era.

② Xuzhou's position as a regional center is becoming more and more obvious.

③ The hotel has a good development momentum.

threat analysis

(1) Hotels rushed to land on the beach, and the competition intensified.

② Market positioning of emerging hotels.

③ tit-for-tat marketing strategy.

Extended data

Limitations of SWOT model

Like many other strategic models, SWOT model was put forward by McKinsey a long time ago and has the limitations of the times. Previous enterprises may pay more attention to cost and quality, and enterprises may pay more attention to organizational processes. For example, how to transform the old electric typewriter into a printer? Should I be a printer or other mechanical and electrical products?

From the SWOT analysis, the advantage of electric typewriter manufacturers lies in electromechanical, but it seems that there are more opportunities to develop printers. As a result, some developed towards printers and died miserably; Some companies have made great progress in razor production. See if you want an opportunistic growth strategy or a competency-based growth strategy.

SWOT does not take into account the initiative of enterprises to change the status quo. Enterprises can create their own advantages by looking for new resources, so as to achieve strategic goals that could not be achieved in the past.

In the process of using SWOT analysis, you may encounter some problems, which is its adaptability. Because SWOT analysis can be used in too many occasions, it must be adaptable. However, this will also lead to abnormal phenomena. The problems caused by the basic SWOT analysis method can be solved by the more advanced power SWOT analysis method.

Baidu encyclopedia -SWOT analysis model.