The advantage of personalized catering mode is that it is convenient and fast for white-collar workers and busy office workers. However, if the product is not prepared in terms of hygiene, variety, palatability and timely delivery, it will have a very bad influence, and the negative information of this business may spread online in a few minutes, so the Internet channel is a double-edged sword for catering businesses. Therefore, for catering operators, we must understand the business model of catering Internet, so as to make full use of it. Simply put, it is experiential marketing. First, operators should customize the visual experience of catering through Internet tools. Only when consumers understand the restaurant storefront and differentiation will they have consumption impulse. Secondly, by eating the food in your mouth, you can form a taste bud experience, and after personalized customization, you can taste the food that suits your taste. Finally, through the word-of-mouth communication of various tools on the Internet, the after-dinner experience is triggered, and diners expose the buyer's show and buyer's experience through words, pictures and comments. , thus stimulating n times of communication. Catering business organizations play the Internet mode, not simply bombarding information through various tools on the Internet, but must be the result of interaction. Merchants use personalized big data to analyze that consumers in this area are universal taste characteristics, and use personalized services to "fine-tune" their tastes one by one to make food from the standpoint of diners. In a sense, delicious food and reasonable price are the basis, timeliness and quickness are the basis, and interaction and communication are the key.