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Hot pot queen legend entrepreneurial story
In 2009

60th anniversary of the founding of New China.

After more than 20 years' efforts

He Yongzhi turned Chongqing Hotpot into a "business card" for China.

Let Chongqing hot pot go global.

at present

Chongqing has become the "global hotpot capital"

In addition to leading its own hot pot brand to become an outstanding representative of Chongqing hot pot,

He was also successfully elected as the president of Chongqing Hotpot Association.

Really grow into a global "hot pot queen".

1982

The wave of reform and opening up is surging in Yuzhou.

As a female designer, He Yongzhi resolutely left the state-run "June 1st Shoes Factory".

I took the lead in becoming a "self-employed" with a few hundred dollars I saved.

In the early 1980s.

With her hard-working entrepreneurial spirit

China A Xin was called inspirational edition by the media.

Over the years

She shed too many tears and sweat on the way to start a business.

I have also gained too much aura and glory.

She is He Yongzhi, the head of Chongqing Little Swan Hot Pot, known as the legendary beauty in Chongqing.

Queen of hot pot: the way to success, innovation and joining drive thousands of "beautiful women to open hot pot"

"Little Swan Hot Pot can achieve today's development performance.

Innovation is a crucial factor, "He Yongzhi, president of Chongqing Little Swan, who was successfully selected as the representative of" 60 enterprises and 60 people who have affected Chongqing's economy in 60 years ",said in an interview with the media recently.

Many years ago, the invention of Yuanyang hot pot and Zimu hot pot and the opening of new chain stores were the opportunities for its success.

According to reports,

1992

Mr. Jing Hanwen, a native of Tianjin, passed the "Little Swan" in Mianyang, Sichuan.

Watch the lively scene of singing and dancing while eating in Little Swan Hotpot Restaurant.

Interested in cooperating with Little Swan. At that time,

He Yongzhi and his wife are also pondering how to expand Chongqing's "Little Swan" at low cost.

So it was decided that the "Little Swan" would produce personnel, technology and brand.

Han Jingwen investment fund

* * * Run the same store. therefore

1June 8, 994

Tianjin franchise store officially opened.

It took only eight months to recover all the investment.

since then/from then on

He Yongzhi also became the first representative of China to apply the franchise model.

at present

She has used this model to promote the success of thousands of "beautiful women opening hot pot"

In addition to making cygnet an outstanding representative of Chongqing hot pot

She herself was successfully elected as the president of Chongqing Hot Pot Association.

at present

Chongqing hot pot can be seen in many countries in Europe, America, Oceania and Asia.

A statistic a few years ago showed that

The annual turnover of the local hot pot catering industry in Chongqing is10 billion yuan, and Chongqing people have opened113,000 stores nationwide, providing about10 million jobs.

He Yongzhi, known as the "queen of hot pot", also made his due contribution to this with practical actions.

at present

Chongqing Little Swan Hotpot has become a total asset of 1 1 100 million yuan.

A large enterprise group with annual sales income exceeding1600 million yuan.

It has more than 25,000 employees.

There are more than 320 wholly-owned, holding, shareholding and franchise enterprises.

And won many awards, such as Top 500 Private Enterprises in China, Top 50 Private Enterprises in Chongqing, Franchise in China 100, etc.

A Xin, China: Dream of Entrepreneurship Beautiful "Advanced Worker" Becomes "Self-employed"

"In fact, China people really know' China A Xin' because of Yuanyang hot pot.

This is He Yongzhi's greatest contribution to the people of China.

This has also established her unshakable status as the' hot pot queen', "according to relevant reports.

He Yongzhi before starting a business

She used to be a beautiful woman "advanced worker" and "small Zhuge of technological transformation" who was sought after when working in state-owned enterprises.

After she opened a small hotpot restaurant,

The cynical and embarrassed person sneaked to the "Bayi Road" to secretly see that the beauty boss is a "self-employed" ...

at that time

Journalists from Beijing and Chengdu went to "Bayi Street" in Chongqing and had a "Little Swan" hot pot.

Seeing that business is so hot

There is such a young and beautiful female boss again.

So I am full of emotions.

After returning, I reported the story of He Yongzhi, a hot pot manager in A Xin, China.

at present

After more than 20 years' efforts

As the founder of Little Swan Hot Pot, He Yongzhi has also changed from "A Xin, China" to the global "Hot Pot Queen".

She is also a member of the 11th China People's Political Consultative Conference.

Delegates to the Eighth, Ninth and Tenth National Women's Congresses

President of Chongqing Hotpot Association, Deputy Director of Chongqing Historical and Cultural City Protection Committee.

He has successively won honorary titles such as meritorious figures in the 30 years of reform and opening up, top ten figures in China culture, top ten figures in China catering, the first top ten Chongqing businessmen, the star of international female entrepreneurs, and world cultural celebrities.