Advertisements that can promote the sales of shopping places. All advertisements inside and outside retail stores that can help promote sales, or other signs that provide information, services, explanations and guidance about goods, can be called POP advertisements. In today's highly competitive retail industry, POP advertising, as a medium between consumers and retailers, has increasingly become an important means to promote sales performance. The rational use of POP can not only replace the role of sales promotion personnel, reduce personnel costs, but also achieve the purpose of increasing sales.

principle

America is an advertising kingdom, and posters play an important role in advertising. According to the six principles of poster making advocated by famous American poster designers:

(1) Simplicity: Images and colors must be simple and clear (that is, concise).

(2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect.

(3) Balance: The whole picture should have a sense of boldness and balance.

(4) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible.

(5) Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect.

(6) Skills: Poster design requires a high level of performance skills, whether painting or printing, technical performance can not be ignored.