1. First of all, after opening the store, we have to select products for measurement. Choosing a good product is really important. For example, some lovely new babies chose products that were very difficult to sell in the market when they first opened the store, but they didn't place an order after half a month, and then changed products through the recommendation of friends, and the deal was made in less than a week. It is very important to do basic measurement in the early stage. Of course, all products in a store should be the same. For example, I run a clothing store, but I sell not only skirts, but also snacks and groceries. Although my main category is clothing, I also have other things. I think my shop has an advantage. But my bill is not more than half that of others. Why? It's too messy. There are too many kinds of shops. Even if people who like this product click in, it won't be a grocery store. Has slipped away. So the same category is also very important. After the selection, it is the product decoration, the price of the main picture of the title and so on. Title composition formula:
It is best to have these pages of the main drawing. If not, you can find the person in charge of drawing. Don't guide pictures, don't steal pictures. I think many small white products are a little beautiful when they are first made, but they disappear in a few days. This situation is because the details of the peer-to-peer master map are stolen and so on. Some well-meaning merchants may warn you to take off the shelf, and then you choose to modify the main picture, but the influence of the main picture on the product is nothing more than taking off the shelf and the price is the same. The lowest price must not move. However, normal businesses report directly, and every move is very accurate. So lovely new babies remember not to steal pictures.
2. Both evaluation and sales should be done. The new store has no foundation. You need to find someone with a special category to do it. Of course, if you have it yourself, you can.
3. Improve marketing tools, compare peer prices to make coupons to increase the natural flow of stores. You can do something to pay attention to the reduction of coupons to suck powder. Fan welfare, etc.
4. Open a through train and build a new ocpx scheme test. The click cost should be set below the suggested price. First test the creative static of four pictures, and set the daily limit of 100. Then slowly adjust. Keyword plan words can be searched for related words in the promotion tool. But novice Xiaobai had better do two ocpx for scene search. After the store transaction is stable, do new activities and obtain new traffic channels.
Let's call it a day. Be careful not to get lost. Build an old shop next time.