MaxMara Group's business has since moved towards a brilliant fashion avenue, and with more than 50 years of creativity and ideals, it has successfully established today's fashion kingdom. It is famous for its ability to design clothes suitable for all women and resist the short-term trend of fashion, and it is full of the sense of the times.
Basic introduction Chinese name: Masmara mbth: MaxMara Designer: Archille Maramotti Founding country: Italy Founding time: 195 1 Brand products, development process, concept, birth, development, sense of the times, brand characteristics, product series, * * * dolls, new products, style collocation, spring and summer. The development process follows MaxMara's creative philosophy: following personal philosophy, Max Mara has always praised the strength of the collective, rather than the prominent reputation of a certain society or consultant. Therefore, MaxMara's design has never been given to a single person's talent, but has been weighed repeatedly throughout the production process. There are many experts involved in the production process, so MaxMara's works combine the talents of famous designers with those of fabric researchers, tailors, production experts, marketing experts and information experts. The Italian brand MaxMara was born in 195 1, and the founder Archille Maramotti launched the first fashion collection, starting with camel coat and pink suit. Since then, the business of MaxMara Group has embarked on a brilliant fashion road, and with more than 50 years of creativity and ideals, it has successfully established today's fashion kingdom. Archille Maramotti's interest and passion for fashion began with her great-grandmother Marina Rinaldi. /kloc-At the end of 0/9th century, the fashion at that time was still advocating expensive tailor's clothes, and she had already opened a tailor's studio in Reggio Emilia, and predicted that prêt à porter would become the mainstream of fashion in the future. After finishing her studies in Law Department, Archille Maramotti decided to continue her great-grandmother's sewing career, and founded MaxMara in Reggio Emilia on 195 1, becoming a pioneer of ready-to-wear series. The development of the legend of Max Mara can be traced back to the end of 19. The great-grandmother of the brand's founder, Archille Maramotti, opened a tailor's studio. She foresaw that ready-to-wear production would become the mainstream of fashion in the future, although handicrafts still dominated fashion at that time. 195 1 year, Maramotti continued her great-grandmother's sewing career and founded the MaxMara brand in Reggio Emilia, a small town in southern Milan where the Italian flag was born. The camel coat and crimson suit launched became famous and became the pioneer of ready-made clothes. MaxMara MaxMara has developed 7 brands and 32 series products for different customer groups and styles. Its fashionable design is concise and its lines are clear. With excellent fabrics and tailoring, it presents the elegance of women and fully interprets the Italian fashion spirit. 10 180 1 coat introduced in 198 1 is a "wild" classic. In the following 25 years, the myth that the same coat sold135,000 pieces was created. Up to now, it takes 170 processes to make a MaxMara coat, which is extremely rigorous and meticulous, and the fabrics are all made in Italy. From 65438 to 0999, MaxMara has become the largest Italian women's clothing group, with its boss ranking 76th in the global rich list, opening more than 2,000 stores around the world and entering the China market through agents. MaxMara brought designer clothes to Italy. Italy is famous for being able to design clothes suitable for all women and resist short-term fashion trends, but it is always full of sense of the times. MaxMara Group has 23 brand series. 195 1 year, Achille Maramotti opened the first MaxMara in this hometown town, which can be said to have created a clothing industry designed by a famous teacher for Italy. Since 1963, with the help of young outstanding designers such as Jean Charoes de Castelbajac and karl lagerfeld, Achille has launched two flawless fashion collections every year. 1967, the culture of young people rose among consumers, and Achille launched the world's first expanded series Sportmax one by one. MaxMara keeps up with the trend every season, but never gives in. MaxMara knows very well that most women like simple and natural design; For them, the fashions designed by famous teachers are always too fancy. MaxMara said: "MaxMara fashion has always been very low-key. We consider that everyone has a unique personality and identity, and clothes should not usurp the role of master. We are determined to make the best products; This is our nature. In fashion, design superstars (such as McQueen McCartney, etc. ) has a high status, and MaxMara's approach can be said to be unique. Maramotti said: "We often cooperate with talented designers, some are famous, some are not very famous, and we often keep a group of people working together to keep the personality of the whole series consistent and will not be greatly influenced by individual designers. If there is only one designer, and this designer changes every six months, what is the personality of this brand? "Looking at today's fashion atmosphere, MaxMara has another difference, that is, it does not launch expensive aromatherapy series, does not expand its business to men's or children's wear, and does not expand other businesses on the basis of the main line business. Brand Features MaxMara MaxMara has always focused on the product itself. " Our customers are aware of the value of the product itself. "Ms. MaxMara chose this skirt because she knew that the material of this skirt is very good and it fits me very well, not because this skirt is a popular style this season. These ladies don't like clothes in traditional colors that are not limited by the trend; This kind of clothes is not old-fashioned, but well-designed, moderately tailored and can stand the test of time. The clothes produced by MaxMara MaxMara are dignified and generous, full of traditional colors, and will never do as the Romans do. MaxMara's femininity: She never lets the clothes she buys hide her personality. She doesn't like to cross the line, so she won't blindly follow suit. MaxMara women have existed since the company was founded 195 1 year, and are constantly evolving, but the essence has never changed. She is unique, elegant and dignified, but she never highlights herself. MaxMara is not dominated by any designer; The policy of short-term employment of external fashion designers embodies the spirit of tolerance and becomes the secret of MaxMara's success. MaxMara's style, color, fabric and legend: 50 years of pursuit and desire are all realized. 195 1 year, the launch of camel coat and crimson suit marked the beginning of MaxMara legend. MaxMara's first fashion collection, with its exquisite and meticulous style, shows the characteristics of all subsequent products: exquisite appearance and clear lines, based on the beautiful French style that was popular at that time, and then redesigned and made according to the typical Italian style. Other fashion series followed closely, constantly innovating, but their success never faded. MaxMara's first MaxMara collection combines French and Italian styles, emphasizing simple lines and tailoring. Since then, other series have been successfully launched. By the end of 1960s, Archille Maramotti once again absorbed the fashion design of London, England, and added new elements to create another collection-Sportmax. This series is designed for a group of young women who love to dress freely. Sportmax has always been the vane of fashion trends. With the changes of the times, women's requirements and tastes for clothing are constantly improving, and the design of quarterly series is constantly changing to meet the increasingly complex needs of customers. Up to now, MaxMara has created a variety of fashion series, each with a unique image, and at the same time, it has also implemented the passion of MaxMara Clothing Group for fashion. The clothing franchisees of the product line MaxMara are mostly seven series products, namely: MM (elegant clothes), SPORTMAX (fashion clothes), STUDIO (professional clothes), weekend (casual clothes), CODE (young people), MM elegant (gift clothes) and' s MaxMara (luxury clothes). * * * doll "coat! Max Mara's 60-year Italian Fashion Show will be held from 201/kloc-0 to 20 12+02 in Moscow's famous national history museum. To this end, MaxMara will specially launch the * * * version of the doll to the exhibition and the host country! The character on the MaxMara doll is Maggie Rizer. This photo was taken by Richard Avedon for the promotion of MaxMara 1998 in autumn and winter, and it was named "Coats! "The cover of the catalogue and the logo of this exhibition. MaxMara has always been the undisputed leader in the urban fashion circle. Because we must unswervingly carry out minimalism, except for the three classic colors of black, white and gray, as well as the iconic materials such as tweed, satin, chiffon and leather, there seems to be greater restrictions on the choice of colors and materials. Seeking a breakthrough, smart designers know how to be unique in style. The administrative style is still dominant, but the same embarrassment can be avoided by adding a button top and pencil skirt, black-rimmed sunglasses, a slung backpack or silver-gray casual shoes. If you want to make your personality more conspicuous, you can consider several kinds of tights covered with three-dimensional wavy lines. Changing the perspective can not only produce a kaleidoscope effect, but also make you feel a little dazzled if you are not careful. White-collar workers who stress the quality of life will never slack off in appearance when doing leisure sports. Xu Xiasheng's dressing gown, soft colors and styles will definitely bring you a good state of physical and mental freedom when jogging or practicing aerobics. Of course, in MaxMara's petty bourgeoisie life circle, private parties are essential. Dressing too conservatively will be considered out of place, and dressing too ostentatiously will be suspected of being artificial. The silk chiffon jacket brought by Maxmara has a large beaded pattern on the front, which is not only generous and decent, but also caters to the entertainment atmosphere at the party. There are thick satin windbreakers that come in handy when going out to keep out the cold, as well as funny clothes and skirts like plastic raincoats. It is the designer's measured grasp of the proportion of practicality and fashion that makes this brand a household name among professional women. Loose coats, windbreakers, hoodless coats and suits in spring and summer styles all adopt different design proportions and are matched with a variety of fabrics, giving people a brand-new feeling. This season's clothing collection fully shows the essence of Maxmara, while inheriting the brand's long tradition of pursuing Excellence and harmony. This season's urban collection also has a sailor theme, in which jackets are all decorated with metal buttons, stripes and knitted porthole details. Jeans are also well-tailored, with neutral colors such as white, beige, black and blue, which complement the beautiful colors such as big red, orange, violet and lemon yellow on long skirts and high-waisted wide-leg pants. They are all perfect things for a party. Olimpia is Maxmara's upcoming 20 1 1 spring and summer new bag. This Boston bag is soft in texture and simple in style, and is specially designed for dynamic and active modern women. Stores Beijing Oriental Plaza Beijing Yansha Friendship Mall, Beijing Parkson Shopping Center, Beijing Jinyuan Yansha Shopping Center, Beijing Zhuangsheng sogou, Beijing Guangxin Tiandi, Beijing Shuang 'an Shopping Center, Yantai Zhenhua Shopping Center, Baoding Bai Bao Shopping Plaza, Baotou Victoria Shopping Center, Chengdu renhe spring Department Store (Brown North Store), Chengdu renhe spring Department Store (Guanghua Store), Chengdu Wangfujing Shopping Center, Chengdu Vientiane City, Wuhan International Plaza Shopping Center, Wuhan New World Department Store Guo Mao Store, Wuhan New World Wuchang Store, Chongqing Metropolitan Plaza, Dalian Century City Plaza, Guangzhou Friendship Store (Huandong Store), Hangzhou Block D (Huazhe Store), Hangzhou Yintai (about to open), Harbin New World Department Store, Jinan hang lung plaza, Jinan He Jiong Shopping Center, Ningbo New World Department Store (about to open), Shanghai Jiuguang Department Store, Shanghai First Yaohan, Shanghai Oriental Commercial Building (about to open), Shanghai Oriental Commercial Building. Shenzhen Yitian Holiday Plaza, Xiamen Xinda Duty Free Shopping Mall, Lanzhou Guofang Department Store, Xi An Minsheng Department Store, Qingdao Hisense Plaza Wuxi great eastern Department Store (changed to Wuxi Commercial Plaza) Shenzhen Vientiane City Shenzhen Jin Guanghua Plaza Shenzhen Yitian Plaza Guangzhou taikoo hui Shanghai CITIC Pacific Nanjing Kidd Plaza Nanchang Fortune Plaza Guangzhou Freedom Plaza, Changchun Zhuo Zhan Shopping Center.