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Advertising Forms of New Media Advertising
Electronic menu advertisement refers to a new media that uses the audio-visual effect of tablet computer and fully combines the development trend of catering and hotel industry today, and implants advertisements in the form of pictures, words, videos and interactions into the electronic menu built in tablet computer. At present, Goldman Sachs International Cultural Media (Beijing) Co., Ltd. is making every effort to build such a communication platform. Compared with other advertising platforms, it pays great attention to the brand effect of advertising, and achieves the best output ratio of advertising through accurate positioning, youth and fashion, concentrated audience and strong consumption power.

Carrier: The fashion of tablet computer fully integrates touch, colorful, dynamic effects, video, audio and entertainment information.

Advertising forms: maps, inner page basemaps, torn pages, footnotes, video patches, column titles, channel titles, etc. Various forms and remarkable effects.

Advantages: the high-definition touch capacitive screen ensures high-quality advertising display effect and interactivity; Run smoothly to ensure the high-fidelity presentation of high-definition pictures and videos; Six plates and eight channels, clear channel settings, improve the advertising arrival rate; All-weather advertising service, not affected by weather and other factors, better play the advertising value; Advertising has high compulsion and low cost; It has a stable number of people, accepts advertisements at meals and parties, and has a good topic environment, which is an ideal place and time for brand communication.

Communication power: With the help of "placemat" advertisement, the brand can become a part of diners' discussion, which is an innovative way to cultivate customer relationship and let thousands of diners interact with the brand in a comfortable, pleasant and highly relevant way, which is far better than simple outdoor advertising.

This is the way for brands to participate in user communication, and it is also the motivation for users and friends to share brands. Every diner will become a living billboard and spread the advantages of these brands to his/her friends, which is a process in which a brand gains benefits from the diner network. Network business cards refer to floating advertisements loaded on news pages. Through keyword matching, the whole network can be quickly covered, which is the best form of new media advertisements.

At present, People's Daily Online, World Wide Web, Zhejiang Online, Dongfang.com, News.com and other news websites have introduced this advertising model. Compared with other online advertisements, it attaches great importance to the brand effect of advertisements, and makes news content, advertisements and soft text promotion highly consistent through accurate keyword matching.

Network business card keywords are sold every year, so good news keywords are also rare network resources.

Network business card is a product launched by Shanghai Huading Network Technology Co., Ltd., which realizes the rapid development of the market by balancing the interests of media, advertising companies in various cities and platform operators. The media is more aimed at men and high-spending people. Fitness requires patience, so when exercising, people will look for distractions. At this time, advertisements will attract attention and bring deep feelings to the crowd.