To be honest, this sentence made my heart jump. I turned my head to look for "what are the rules of the game in the market economy?" Before asking this question, we must first understand what a market economy is.
It suddenly occurred to me that I am almost completely unfamiliar with the concept of market economy. Although this word has been floating in front of my eyes for many years, I have never formally known and understood it.
When I understand what a market economy is, I will inevitably face the rules of the game between market economies, because if there is a market, it will definitely not be a monopoly, and there will definitely be competition. There must be some rules of the game between these competitors. If you violate the rules of the game, you will easily go bankrupt.
What are the rules of the game? Actually, I haven't found a specific answer either. I can only make some simple statements according to my personal understanding.
First, of course, we must first abide by laws and regulations and abandon this first principle, and nothing else is allowed.
Second, respect all competitors and never destroy or attack them. Price war is more stupid.
Third, protect your own goods and services, and strive to make everyone have me and everyone has me. This requires constant progress and innovation.
Fourth, you must never violate laws and regulations, but you can do things that are not stipulated by laws and regulations. Only in this way can there be a bigger market to do it.
When we have these righteous hearts, each of us will be full of righteousness and will naturally be favored by the God of Wealth.
More often, the characteristics of an enterprise fully reflect the chairman's style of dealing with people. As small as a home.
Since you choose to enter the market economy, you must make a profit. If you don't make a profit, you can't survive. If you don't survive, you will naturally be eliminated and annihilated. Since we want to make a profit, we must understand the rules of the game in the market economy. As long as you understand these rules and play very skillfully, you can easily make a profit. We see that many small entrepreneurial companies have closed down frequently because they don't understand the rules of market economy or have a very vague concept of market economy. Can't we simply think that the so-called market economy is to provide services and value to others? Even more often, my eyes don't look at the market at all, just thinking blindly: I think my things are valuable, I think he can make money, and I will definitely make money. If it's just such a superficial thought, it's not far from the collapse of the company.
This is just like when I first opened the store. I think there is a big market in my industry. I think I can help many people solve the pain problem. I felt that many people needed my services, so I excitedly opened a shop, and the result was imaginable. Later, I summed up the reasons, because I didn't have a clear understanding of this market at all, but simply saw the appearance. Later, I also met many colleagues, and their understanding was as superficial as mine. I thought I could survive as long as I had unique skills or could solve problems. In fact, it took several years to find out that it was all wet.
The so-called market, in fact, includes not only your services or commodities, not only the supply and demand sides, but also more laws. There are also many points in these supply and demand relationships, which require us to understand, understand, thoroughly grasp and operate.
For example, the psychological relationship between buyers and sellers, understanding of human nature, location selection, decoration layout, communication skills, follow-up service, promotion points, product characteristics, product selling points, market selection, market sensitivity, handling of unexpected problems, breakthrough selection, peer competition, layman's intervention, and grasp of local people's hearts. ...
The above three paragraphs are also some insights and gains from my management over the years.
At this moment, I suddenly felt very funny. If I had said these words to myself five years ago, I would have scoffed and even disdained to say, "You think too much. If you are timid, don't do anything at all. Don't make people's minds so complicated. It turns out that you have thought so many ways about simple things. This is not purely alarmist. Don't give yourself pressure. Look at me now, with such a big market and such good technology, how can I not do it? I have seen a lot of wealth ahead, waiting for me to get it in the past ... "
Let me tell a short story first: once a friend asked me to do some business in partnership, mainly to acne for teenagers. He thinks there is a big market, and parents or children are willing to spend money on this facial beauty. At the same time, he also gave me a detailed analysis of the profit margin of this industry ... In short, after considering it, both of them are full of blood and want to do something big. Because we post-80s all came from our youth, we all know how annoying acne is on our faces at this age. ? But out of habitual consideration, I went to the gates of several high schools to inspect the customer market. After a few days of examination, I found a special difference: there are really not many teenagers with acne now, and there are only one or two in 100. This fact has given me a great shock and I think it should not be. There were seven or eight teenagers in 10. ....................................................................................................................................................... ........................... or a bloody head plunged into it through his own analysis, and the outcome is estimated to be bleak.