The awakening of design is the feeling of Ichigo Tanaka, the godfather of Japanese design and the founder of MUJI, for 30 years. This book focuses on what the function of design is, how design plays a role in society and how to solve this problem.

The Awakening of Design takes us to follow Tian Yiguang's witty and beautiful words and feel the ubiquitous design consciousness between work and life with meticulous and keen observation. The rising trend of Japanese design, the birth of the concept of "Muji" brand, the cultivation of young designers' professional sensitivity, and the design stories behind famous brands ... It may be more than just design to stop busy and look back.

The author of The Awakening of Design, Yiguang Tanaka, said: 2 1 century cannot avoid the responsibility of introspection and redemption for the last century. Design can not be separated from the triple considerations of "environmental regeneration", "consumption-use-abandonment civilization cycle" and "human recovery". When the ideal blueprint slowly disappeared on the extension line of modern cities, some weird religions began to sneak into people's barren hearts.

In the book The Awakening of Design, Yiguang Tanaka has been telling us the awakening process of design thinking in his life in his usual language. Ichimitsu Tanaka is a famous Japanese designer. He is the godfather of graphic design. In the book, he described in detail his design ideas, work details and the growth of many designs along the way. After reading the book, he felt that Ichimitsu Tanaka was not only a designer, but also a typical self-reflective Japanese after World War II, exploring the real needs and real design of the Japanese.

His book reflects on the collision and influence between design and society. Design a method to solve practical problems, and follow the words of this book to feel the resonance between design work and life and the ubiquitous design inspiration. Tanaka explained the awakening process of design thinking with his bumpy life experience and brilliant design process, and because he experienced the development process of Japanese design industry after World War II, he spent his whole life guiding the direction of graphic design.

Muji is also written in the book. I have always been curious about MUJI, which is actually what I am most familiar with.

Chapter two: Reflections on design awakening.

In the book The Awakening of Design, Yiguang Tanaka has been telling us the awakening process of design thinking in his life in his usual language.

The function of design is to find the characteristics between function and society. On the premise that the function is enough to explain everything, the decorative elements can be restrained. How to grasp the gram system is a yardstick to test whether a designer is mature or not.

1980s was the heyday of Japan's rapid economic development. In view of the social phenomenon of excessive consumption by the public, Tanaka Yiguang sensitively noticed that design can intervene in public life and exert social influence. From the perspective of daily life, advocating "resource recycling" provides a new method for enterprises to transform design into productivity and core competitiveness, instills a new concept of "enough is enough" lifestyle into design from the basic concept, and has a great impact on society. In the process of rapid development of design culture, there have been products without seals, which can convey the ideas we want to convey well. Therefore, compared with products with excessive modeling and excessive use of colors, products without seals not only provide relatively cheap prices, but also build an image of intellectual life in society. However, in the context of advocating luxury consumption, Wuyin Sean has launched daily necessities with "daily life" as the main theme, which is a strong contrast.

In order to highlight the credit of goods or shops, I think it is an excessive participation in the "branding" of goods themselves. For those goods that no longer have their individual characteristics after removing the trademark, the brand-free goods that emphasize function but have stable and unified quality are in contrast, and can be recognized by the knowledge group in an impetuous environment.

In fact, the birth of Muji is a resistance to modern civilization and high technology. From this perspective, the intellectual groups in the world will resonate and unite. However, with the development of economy, I feel that there will be great changes in both design and consumption attitudes in the 2 1 century. The aesthetic consciousness of "everything that is smooth and shiny is new", coupled with the consumption concept of "returning or discarding after a slight scratch", will face great changes in the 2 1 century. Unnecessary revision, new fashion products released every season, and new product development that lacks innovation in essence always make me feel that the concept inside has fallen behind today's times. In a word, the design of 2 1 century will be in a more diversified and high-tech environment, but it is also time to re-examine human values and standards.

The book The Awakening of Design aims to let people know that in China, the economy is getting stronger and stronger, design is getting more and more attention, and there are also various puzzles. It tries to let people know how ordinary daily things are "we don't know" through Tian Yiguang's design thinking, and then let people stand on the shoulders of new knowledge, know fresh "design" and let "design".

The awakening process of design is the designer's cognitive process of life in daily life, that is to say, there are a lot of unknown parts worth rediscovering in common things. "Awakening" is an important role that design should play, and the awakening of design is to try to provide us with an entrance close to the awakening of design.

Chapter three: Reflections on the awakening of design.

This afternoon, I want to read for a while, and then continue to do my homework. As a result, I watched it for two hours. How to treat the awakening of design? Because I was really attracted by Tanaka's experience and personality.

Tanaka's unique experience is very attractive, from a child who has a strong interest in movies and drama since childhood to a leader in the field of graphic design after the war in Japan. In his experience, I can also see that the postwar Japanese society went from poverty to food and clothing, to over-packaging of goods, and finally reflected in the way of life, which led to the pursuit of reasonable design on goods.

What impressed me more than Tanaka's experience was his personality.

Tanaka seems to have a strong curiosity about all the elements related to design in his life, which urges him to humbly draw nutrition from various sources, whether it is the genre of graphic design at home and abroad, or musicals and traditional Japanese dramas, and get creative inspiration from them.

He is always passionate about things he is interested in, such as the drama club he joined in college, American jazz that he fell in love with when he first worked, and the design style that Yoshino Hara often imitated when he entered the graphic design world. What is commendable is that after every obsession and imitation, he didn't become the "second best in Ji Ye", but always integrated the styles of others into his own.

I can always see the shadow of my personality in Tanaka's spirit and passion. Although my experience, environment and times are different, I have a strong thirst for knowledge and creativity like him in character. Although design has little to do with my current major, my heart is always touched by Tanaka's strong thirst for knowledge and creativity in the field of design, from being a rookie to winning many awards, to leading the trend of Japanese graphic design. I have included Tian Yiguang in my WorldBuilderList.

Tanaka's design institute: Tanaka asked the newcomers to the design institute to travel overseas independently after three years' work, and to write clearly what they have learned after returning and report to the design institute. Tanaka attaches great importance to individual independent thinking, and creativity can only be completed in one person's mind, not discussed and recognized by many people. He believes that traveling abroad is an important factor in forming a person.

In the design institute, Tanaka showed his cooking skills, bought seasonal vegetables and constantly challenged new practices. After reading the description in the book, I suddenly found that since cooking can be original, it is not what I thought before. This might be interesting. You must try it when you have time, and you must try it seriously.

Off-topic: My college life is only over a year, and time is getting more and more precious. I may only have time to write book reviews during the holidays. But if I can spare the time, I will definitely continue to write. Because I believe that if reading is a journey of thinking and imagination, then writing is the thinking extracted from it.

Chapter Four: The Awakening of Design

The origin of designer's work is observation. Observe the world, observe human beings and observe culture.

As long as we have serious thoughts on the way of life of human beings, even those who do administrative or business work will have a sense of design with the times. If this feeling is properly displayed in society and life, it will increase the sense of design in life and form an elegant culture.

Everyone has this nature. When they are in pain, they will think that maybe everything will be fine tomorrow, and when they are happy, they will be vaguely uneasy about the misfortune they may encounter in the future.

Many such questions and ideas often come to my mind. When reading, I feel that I am understood, and sometimes I am suddenly enlightened. The high integration of life experience and design thinking is admirable and enviable. "The origin of designer's work is observation." This is why sometimes when you look up after reading a paragraph, you will feel that your eyes seem brighter, your ears are more alert, your senses are enlarged, and your thinking is free, as if the looming connection between things can be presented immediately. And an unexpected connection often leads to a design inspiration. It's just that this feeling is fleeting.

Tanaka's unique experience is very attractive. From a young man who has a strong interest in movies and drama to a leader in the field of graphic design in Japan after the war, I can also see in his experience that the postwar Japanese society went from poverty to food and clothing, to excessive packaging of goods, and finally reflected in the way of life, leading to the pursuit of reasonable design in goods. Over-packaging, like China now, impressed me deeply. In the future, China will inevitably experience design reflection.

As a designer, how to think and how to survive, Mr. Zhong often said, we must broaden our horizons, not necessarily how deep we have to drill, we must have everything, and we can still make money without money. Youth waits for no man. People should be broad-minded, frank and sincere, and design should be more exposed to classicism and tradition, so as to better combine design with culture. Everything should be experienced by yourself, with eyes, hands and brains. Time magazine. I have been thinking, constantly developing my own ideas, and constantly expanding my horizons. It is natural for creativity to change constantly, and more communication is needed in design. Communication is the center of design. Ichigo Tanaka has exchanges with many designers at home and abroad in Kyoto, Nara, including some other industries.

Ichimitsu Tanaka has the view that studying abroad means doing everything alone, which is a very good exercise opportunity for everyone. The body can rest, but the mind can't rest. Design should be more humane and interesting, and should not be celibate.

Like him, we should bathe in the sunshine, bury our troubles deeply in our hearts, and work hard to the end firmly and confidently. However, as a person, when he is facing the morning sun, it may be only the draft paper that can warm his cold heart, and it is also the paper he hates most. Design is tangled, but we must entangle design in entanglement. Hard training needs to continue.

Life is full of design. We should be good at learning, designing and using. We should be relaxed and happy in everything, and don't care too much about voluntary work.

This is the first book I have read completely. My college life is only over a year, and time is getting more and more precious. I may only have time to read what I wrote after I finished reading it during the holiday. But if I can spare the time, I will definitely continue to study. Because I believe that if reading is a journey of thinking and imagination, then writing is the thinking extracted from it.