Some classic marketing cases can always bring us some inspiration! The following are ten classic successful marketing cases. What can we learn from these classic cases? Come and have a look with me!
Top Ten Classic Successful Marketing Cases in History 1
Transfer marketing
The traditional product of Shanghai Industrial Sewing Machine Co., Ltd. is difficult to maintain because of its high cost. Decided to transfer the sewing machines that the company is difficult to produce in Shanghai to the mainland with low production cost to establish a production base. The production cost of such a pack of needles was reduced to 0.3 yuan, which greatly enhanced the market competitiveness, thus regaining the lost market.
Top Ten Classic Successful Marketing Cases in History II
marketing
A Japanese car company has launched a new car named "Figaro", which has a classic shape and unique style and is very popular. Instead of desperately increasing production and expanding scale, the company publicly announced that it would only produce 20,000 cars for sale every year, and as a result, the order surged to more than 300,000. To be fair, the company draws lots for all subscribers, and the winner can be the lucky one to buy this car. As a result, products are in short supply and the market is tight, so that enterprises always maintain their advantages.
Xinhua Fur Factory in Jining, Shandong Province didn't go with the flow in the predicament. One year, China's fur production and export were compressed and domestic sales were not smooth. Many manufacturers stop buying and compete to sell at lower prices. After investigation and analysis, sizing up the situation and reverse marketing, the factory borrowed 4 million yuan and bought it at a low price. A few months later, the market demand rebounded, the price of fur rose, and the factory made considerable profits.
Top Ten Classic Successful Marketing Cases in History 3
Cultural marketing
The microwave oven produced by Galanz Group is a new product. In order to tap the potential market, the group has launched a large-scale microwave oven knowledge promotion activity all over the country, introducing microwave oven knowledge in all directions. In addition, it has compiled the world's most comprehensive microwave oven cookbook, 900 microwave oven use cases and cookbooks, and given away hundreds of thousands of free copies together with the book How to Choose a Microwave Oven, which has made Galanz deeply rooted in people's hearts. The market share is far ahead.
Top Ten Classic Successful Marketing Cases in History 4
Start marketing
Hisense Group has learned through in-depth investigation that color TV sets have great development potential in rural areas. Therefore, the group has formulated a marketing strategy to start the rural market in an all-round way and put it into practice quickly. In view of the special situation in rural areas, they developed color TV sets with high sensitivity, wide power supply adaptability, good reliability, low power consumption and appropriate price, which met the special needs of farmers for product price and reliability to the greatest extent, opened up a broad rural market and achieved remarkable economic benefits. An important factor of McDonald's success is clear marketing orientation-mainly for teenagers, especially children. They carry out various promotional activities according to the characteristics of teenagers and children, such as happy birthday parties and giving away McDonald's toys, so they stand out from the market competition.
Top Ten Classic Successful Marketing Cases in History 5
Profound marketing
There is a chocolate company in Japan that wants to cultivate the habit of "Valentine's Day" for Japanese youth, but the effect is not satisfactory. However, the company determined the strategic direction, persistently promoted "Valentine's Day", and finally achieved its goal. Nowadays, it has become a trend for Japanese young people to give chocolates to each other on Valentine's Day. The company's chocolate sales have soared and its business is booming.
Top Ten Classic Successful Marketing Cases in History 6
Characteristic marketing
There is a little-known shop in America. Many clothing stores are optimistic about operating high-end clothing, but they do the opposite, specializing in spare parts and single-piece clothing produced by large clothing manufacturers. The specifications are not matched, and other stores are unwilling to take care of them. The store adopts a "one-price" marketing strategy, that is, all clothes, regardless of style, specification and color, cost $6 per piece, which meets the needs of most consumers and the production has flourished since then.
Top Ten Classic Successful Marketing Cases in History 7
Price limit marketing
Jiangsu food market city, a three-star city in Nanjing, stipulates that 2 16 delicious dishes of each faction are hosted by famous chefs, and customers can choose any number.
When charging, the "maximum consumption limit" is implemented, and each person is 50 yuan, and no charge is charged for the excess consumption. If the per capita consumption is less than that of 50 yuan, it will be charged according to the actual consumption. This move is well received by consumers, and the food city is full of customers every day.
Ten Classic Successful Marketing Cases in History 8
Lending marketing
Johnson used the method of "shining by fame" to promote the "powder cake beauty cream". He drew up an advertisement: "After you have used Frey's, applying Johnson's foundation cream will have unexpected effects." This advertisement seems to promote Foley, but it is actually promoting itself. In less than half a year, Johnson became famous and quickly occupied the American black cosmetics market.
Ten Classic Successful Marketing Cases in History 9
White plus black-for colds, black and white.
1995, the sales of "White Plus Black" exceeded1600,000 yuan only after 180 days of listing, which divided the market share of 15% in the crowded cold medicine market and became the second brand in the industry. This is a miracle in the history of marketing communication in Chinese mainland, and this phenomenon is called "white plus black" impact.
Generally speaking, in a homogeneous market, it is difficult to find a "unique selling proposition" (USP). There are many similar drugs in the cold medicine market, and the market has been highly homogeneous, so it is difficult to make a substantial breakthrough in both Chinese and western medicines. Contac, Livzon, Sanjiu and other "big names" only occupied a piece of land by virtue of a strong advertising offensive, while Gaitianli, a pharmaceutical company with weak strength, came from behind in just half a year. The key lies in its brand-new product concept.
"White plus black" is a good idea. It seems simple, but cold medicine is divided into white tablets and black tablets. The sedative "chlorpheniramine" in cold medicine is put in black tablets, and others are not done; Actually, it's not simple. Not only is it very different from competitive brands in appearance, but more importantly, it conforms to the lifestyle of consumers and achieves the strong communication effect of Lenovo.
With the help of advertising companies, "white plus black" has determined a simple and clear advertising slogan: "Treat colds, black and white", and the core message of all advertising communication is "Eat white tablets during the day, not sleepy; Shoot black films at night and sleep soundly. " The product name and advertising information clearly convey the product concept.
Top Ten Classic Successful Marketing Cases in History 10
Shu Fujia-later dominated the soap market.
1March 1992, Shufujia entered the China market, while Lux, which entered the China market as early as 1986, has firmly occupied the soap market. However, just a few years later, the later "Shu Fujia" abruptly pulled "Lux" from the throne of soap overlord. According to the data of 200 1,
There are many successful factors of Shu Fujia, but the key is to find a novel and accurate concept of "sterilization".
When Chinese people just started to wash their hands with soap, Shu started the "education work" for more than ten years, asking China people to really wash their hands-did they wash away the visible stains and invisible bacteria?
In Shu's marketing communication, taking "sterilization" as the axis concept, he appeals to "effectively sterilize and protect the whole family", telling everyone that many bacteria will be infected in life through the scenes of playing football, squeezing cars and carrying gas in advertisements, and then "scaring you" with bacteria under a magnifying glass. Then, Shu Fujia proved that Shu Fujia can make you wash your hands through rational appeal and the experiment of "Dibaofu containing antibacterial ingredients".
Second, the famous brand marketing case analysis?
0 1 case 1: lancome
How does Lancome achieve integrated marketing in its activities?
We can see it from the left. First of all, Lancome launched a huge materialized device to airborne Paris, creating a domestic and international exposure of 60 million.
Lancome limited time store also parachuted into Sanlitun, Beijing. In the store, you can place an order online by scanning the QR code, take photos in the online celebrity new retail store, and experience it on the spot. In addition, the spontaneous spread of social media was triggered by celebrity drainage, and it was well exposed from inside the station to outside the station.
At the same time, there is a separate star marketing in the event. Lancome invited Karry, Zhou Dongyu, Tamia Liu, Yolanda and other celebrities to endorse different products, covering different types of fans, which is more accurate and effective.
The third step is to plant grass and suck powder through live broadcast and short video. The event will be broadcast live in China and France in the form of pre-sale.
Through Zhou Dongyu's star effect, giving out red envelopes and welfare, the online interaction between China and France reached 2 million. Through the creative short video of Taobao, four short video scenes are created, showing the logistics speed of double 1 1, which can not only satisfy the surprises such as gifts and ceremonies, but also better discuss and communicate with consumers.
Of course, the activity can't just float on it, not just make consumers feel advanced, but also let the activity land, so it also cooperates with the form of buying samples and giving samples to let consumers directly transform.
So did everyone find out? The significance of the whole marketing activity lies in the integration of online and offline, not only the integration of online and offline communication methods, but also the integration of gameplay and sales transformation. When we provide 360-degree service to consumers, sales will naturally increase.
Case 2: Baique Ling
Let's look at a domestic brand-Baique Ling.
Baiqueling founded a palace brand last year, which highlighted the beauty of China, attracted young consumers and won the membership of Tmall Billion Club.
Baiqueling is a seemingly traditional enterprise, but it began to innovate and change last year, which is similar to Li Ning I mentioned before. It is through brand remodeling to spread and interact that the brand has a sense of youth.
Because in fact, most domestic consumers are still willing to accept domestic products, so how to make domestic products more advanced is the most important issue for domestic brands.
The whole process of Baique Ling is the micro-topic preheating before the activity. And in the activity, we initiated discussions through Chinese studies and female KOL, and spread and interacted through the virus video of Time Antidote.
Through the collision between traditional culture and current fashion, the lyrics and the theme of "time antidote" promoted the ultimate beauty of the East, and finally all of them were introduced into the e-commerce platform, achieving sales of over 100 million on the same day.
Third, what is the successful marketing in history?
Take stock of the ten most classic successful marketing cases in history.
Transfer marketing
The traditional product of Shanghai Industrial Sewing Machine Co., Ltd. is difficult to maintain because of its high cost. Decided to set up a production base in the mainland, and the production cost was low. The production cost of such a pack of needles was reduced to 0.3 yuan, which greatly enhanced the market competitiveness, thus regaining the lost market.
marketing
A Japanese car company has launched a new car named "Figaro", which has a classic shape and unique style and is very popular. Therefore, the company has not publicly announced that it will only produce 20,000 to more than 300,000 vehicles per year. To be fair, the company can only be the lucky one to buy this car. The tense market atmosphere enables enterprises to maintain their advantages all the time.
Reverse marketing
Don't drift with the tide in Shandong's economic difficulties. One year, China's fur production and export were compressed and domestic sales were not smooth. Many manufacturers stop buying and compete to sell at lower prices. After investigation and analysis, sizing up the situation and reverse marketing, the factory borrowed 4 million yuan, which rebounded at a low price and the price of fur rose.
Cultural marketing
The microwave oven produced by Galanz Group is a new product. In order to tap the potential market, the group introduced microwave oven knowledge in all aspects in various stove knowledge promotion activities throughout the country. In addition, it has compiled the most complete microwave oven cookbook in the world, 900 microwave oven use cases and cookbooks, together with how to choose a microwave oven, which has made Galanz deeply rooted in people's hearts. The market share is far ahead.
Start marketing
After in-depth research, Hisense Group realized that color TV has great development potential in rural areas, and decided to launch the marketing strategy of rural market in an all-round way and put it into practice quickly. In view of the special situation in rural areas, they developed color TV sets with high sensitivity, wide power supply adaptability, good reliability, low power consumption and appropriate price, which met the special needs of farmers for product price and reliability to the greatest extent, opened up a broad rural market and achieved remarkable economic benefits.
positioning marketing
An important factor of McDonald's success is clear marketing orientation-mainly for teenagers, especially children. They carry out various promotional activities according to the characteristics of teenagers and children, such as happy birthday parties, which take the lead in market competition.
Profound marketing
There is a chocolate company in Japan that wants to cultivate Japanese habits, but the effect is not ideal. However, the company determined the strategic direction, persistently promoted "Valentine's Day", and finally achieved its goal. Nowadays, it has become a trend for Japanese young people to give chocolates to each other on Valentine's Day. The company's chocolate sales have soared and its business is booming.
Characteristic marketing
There is a little-known shop in America. Many clothing stores are optimistic about operating high-end clothing, but they do the opposite, specializing in spare parts and single-piece clothing produced by large clothing manufacturers. The specifications are not matched, and other stores are unwilling to take care of them. The store adopts a "one-price" marketing strategy, that is, all clothes, regardless of style, specification and color, cost $6 per piece, which meets the needs of most consumers and the production has flourished since then.
Price limit marketing
Jiangsu food market city, a three-star city in Nanjing, stipulates that 2 16 delicious dishes of each faction are hosted by famous chefs, and customers can choose any number.
When charging, the "maximum consumption limit" is implemented, and each person is 50 yuan, and no charge is charged for the excess consumption. If the per capita consumption is less than that of 50 yuan, it will be charged according to the actual consumption. This move is well received by consumers, and the food city is full of customers every day.
Lending marketing
Johnson used the method of "shining by fame" to promote the "powder cake beauty cream". He drew up an advertisement: "After you have used Frey's, applying Johnson's foundation cream will have unexpected effects." This advertisement seems to promote Foley, but it is actually promoting itself. In less than half a year, Johnson became famous and quickly occupied the American black cosmetics market.
4. What is the successful marketing in history?
Take stock of the ten most classic successful marketing cases in history.
Transfer marketing
The traditional product of Shanghai Industrial Sewing Machine Co., Ltd. is difficult to maintain because of its high cost. Decided to transfer the sewing machines that the company is difficult to produce in Shanghai to the mainland with low production cost to establish a production base. The production cost of such a pack of needles was reduced to 0.3 yuan, which greatly enhanced the market competitiveness, thus regaining the lost market.
marketing
A Japanese car company has launched a new car named "Figaro", which has a classic shape and unique style and is very popular. Instead of desperately increasing production and expanding scale, the company publicly announced that it would only produce 20,000 cars for sale every year, and as a result, the order surged to more than 300,000. To be fair, the company draws lots for all subscribers, and the winner can be the lucky one to buy this car. As a result, products are in short supply and the market is tight, so that enterprises always maintain their advantages.
Reverse marketing
Xinhua Fur Factory in Jining, Shandong Province didn't go with the flow in the predicament. One year, China's fur production and export were compressed and domestic sales were not smooth. Many manufacturers stop buying and compete to sell at lower prices. After investigation and analysis, sizing up the situation and reverse marketing, the factory borrowed 4 million yuan and bought it at a low price. A few months later, the market demand rebounded, the price of fur rose, and the factory made considerable profits.
Cultural marketing
The microwave oven produced by Galanz Group is a new product. In order to tap the potential market, the group has launched a large-scale microwave oven knowledge promotion activity all over the country, introducing microwave oven knowledge in all directions. In addition, it has compiled the world's most comprehensive microwave oven cookbook, 900 microwave oven use cases and cookbooks, and given away hundreds of thousands of free copies together with the book How to Choose a Microwave Oven, which has made Galanz deeply rooted in people's hearts. The market share is far ahead.
Start marketing
Hisense Group has learned through in-depth investigation that color TV sets have great development potential in rural areas. Therefore, the group has formulated a marketing strategy to start the rural market in an all-round way and put it into practice quickly. In view of the special situation in rural areas, they developed color TV sets with high sensitivity, wide power supply adaptability, good reliability, low power consumption and appropriate price, which met the special needs of farmers for product price and reliability to the greatest extent, opened up a broad rural market and achieved remarkable economic benefits.
positioning marketing
An important factor of McDonald's success is clear marketing orientation-mainly for teenagers, especially children. They carry out various promotional activities according to the characteristics of teenagers and children, such as happy birthday parties and giving away McDonald's toys, so they stand out from the market competition.
Profound marketing
There is a chocolate company in Japan that wants to cultivate the habit of "Valentine's Day" for Japanese youth, but the effect is not satisfactory. However, the company determined the strategic direction, persistently promoted "Valentine's Day", and finally achieved its goal. Nowadays, it has become a trend for Japanese young people to give chocolates to each other on Valentine's Day. The company's chocolate sales have soared and its business is booming.
Characteristic marketing
There is a little-known shop in America. Many clothing stores are optimistic about operating high-end clothing, but they do the opposite, specializing in spare parts and single-piece clothing produced by large clothing manufacturers. The specifications are not matched, and other stores are unwilling to take care of them. The store adopts a "one-price" marketing strategy, that is, all clothes, regardless of style, specification and color, cost $6 per piece, which meets the needs of most consumers and the production has flourished since then.
Price limit marketing
Jiangsu food market city, a three-star city in Nanjing, stipulates that 2 16 delicious dishes of each faction are hosted by famous chefs, and customers can choose any number.
When charging, the "maximum consumption limit" is implemented, and each person is 50 yuan, and no charge is charged for the excess consumption. If the per capita consumption is less than that of 50 yuan, it will be charged according to the actual consumption. This move is well received by consumers, and the food city is full of customers every day.
Lending marketing
Johnson used the method of "shining by fame" to promote the "powder cake beauty cream". He drew up an advertisement: "After you have used Frey's, applying Johnson's foundation cream will have unexpected effects." This advertisement seems to promote Foley, but it is actually promoting itself. In less than half a year, Johnson became famous and quickly occupied the American black cosmetics market.