Break down the writing process into one week. Outline on Monday, draft on Tuesday, edit on Wednesday and proofread on Thursday. When you put your energy and attention back to each stage, the final product will be improved.

Understand the intention of the searcher. Study the top articles of your target keywords. What information do they send from what angle? If people search for "marketing plan", are they going to know what a marketing plan is or how to create it? This research should guide your article.

Answer Google's "People Ask" question. When you search for your keywords, Google may contain related questions. Including them in your articles-such as the FAQ section-can improve SEO.

Write clearly. People won't notice a good article because it feels smooth to read. People will notice bad writing-whether it's bad grammar, bad structure, or they didn't publish it. Don't let vague words distract you.

Try to package the content into visual AIDS. Infographics, charts, reference frames and other visual AIDS decompose the content and help to convey information more clearly and convincingly.

Remember SEO best practices. At least, include your target keyword, the first 100 words and at least one subtitle in the title.

Avoid sounding like a sales pitch. People don't like being sold. Let you say the value of content delivery.

Get to the point. The best example? Search recipes. Don't let me read in the text (and advertisements) all over the wall how you enjoyed this barbecue recipe with your grandparents on a summer afternoon. Sunshine and laughter warmed everyone's heart until I finally found what I needed. Give me the recipe. Or at least put it on it.

Consider using tools. A grammar tool, such as Grammarly, or an outline tool, such as Workflowy, can improve your writing or writing process.

Check. Don't use your competitors to verify the facts. If you are evaluating a new service, but the company's pricing is based on quotation, please contact the company. Don't reuse any price on the Internet. Know the truth.