The color difference between the font and the background of the signboard must be great, and the effect of highlighting the signboard can be achieved by strengthening the font color or strengthening the font background color. There are several common types:

1, white characters on red background

2. The scarlet letter on the black background

3. Yellow characters on a red background

4, the scarlet letter on the blue background

5. Yellow characters on a blue background

Extended data:

Signboard color design:

In addition to paying attention to form, material, composition and modeling, the design of shop signs should also bring good psychological feelings to consumers, and the color selection of signs should not be ignored.

Consumers usually identify signs by color first and then by signs. If the design of color selection is unique, it will be very attractive to consumers. When this design is extended to all chain stores, it will give consumers a sense of identity and help improve the market position of enterprises.

Eye-catching and bright colors can leave a deep impression on people, such as red, yellow and green with strong penetration, as well as some warm and medium colors, which can easily concentrate customers' attention. The reason why traffic lights are red, green and Huang San is that these three colors have the strongest penetrating power and can be seen from far away, so they are also used on shop signs.

References:

Baidu encyclopedia-signboard color design