Text/Jin Cuodao Channel
Internet celebrity Musk, the universe, is crazy about "social death" recently.
Die-hard fans, including Musk, spent 465,438+0.9 million yuan, 700 hours to build a sculpture for their idol, and planned to tour the world.
This sculpture is 9. 1 meter high, which consists of Musk's head+goat's body+a giant rocket, and its ass can be ignited.
Network picture
This "goat rocket Musk" will arrive at Tesla headquarters in these two days, and the degree of social death has reached full level.
It's not over yet. Musk, who recently made love on Twitter, personally gave himself a "slap in the face".
A week ago, Musk launched a vote on "Do you want to resign as the head of Twitter", saying that you should listen to the opinions of all netizens.
Network screenshot
Just 12 hours after the voting was initiated, more than 10 million netizens wanted him to step down.
But Musk didn't do what he said. The next day, he punched himself in the face in front of the whole world and said that he would resign if he found the next idiot.
Although Musk's hot search is hilarious, it's not good at all recently.
After spending 320 billion yuan to win Twitter, Musk became a "big loser", not only being chased by the whole network, but also losing 2.4 billion yuan every day, and even the rent could not be paid.
After this wave of operation, we also saw the most embarrassing Musk.
Forced to resign by100000 netizens.
Musk became a public enemy of the whole people.
Musk, who has 654.38 billion followers on Twitter, probably didn't expect that he would be forced to resign when he issued a "resignation" vote.
However, from the perspective of netizens and fans, it is not surprising that Musk has changed from a "heartthrob" to a "public enemy of the whole people".
In the past 60 days, Musk has almost accepted questions and spit from people in various fields, which is called betrayal.
1. Twitter employees cast a screen to vomit: there is no Wude giant baby.
In order to vent their hatred, someone ingeniously projected a scolding remark to the Twitter headquarters building, which was harmless but extremely insulting.
After all, from the day he entered Twitter with a sink, Musk offended all Twitter employees.
Just a few minutes after the completion of the acquisition, Musk fired four executives, including the CEO. It is said that at least two of them were escorted by security guards.
After solving the executives, Musk began to "carpet lay off employees", not only giving employees a difficult choice in the mail: either accepting high-intensity work or leaving.
Video screenshot
The most embarrassing thing is that just after the deadline, Musk directly blocked the Twitter headquarters building and checked it one by one.
This made Musk just release the "resignation" vote less than 1 hour, and many former fans applauded.
Network screenshot
2. The rich man withdrew his capital to protest, and millions of fans fled.
It is not enough to offend employees. Many big V's and fans on Twitter have not been noticed by Musk.
After the crazy layoffs, Musk conducted a series of obscene operations on Twitter: like lynching, he banned the accounts of several science and technology journalists from six media including The New York Times; Unlock some extremist accounts; Make confusing remarks.
Network picture
In the face of Musk's bold provocation, millions of Twitter fans and advertisers directly left the scene to protest.
TimHarford, an economics columnist of the Financial Times, said directly that he would leave with nearly 200,000 fans, and people could find him among Twitter competitors.
In just two months, many celebrities quit Twitter, about one million people canceled their accounts, and even Musk's ex-girlfriend Amber Heard left mercilessly.
Network picture
Not only that, Audi, General Motors, American food giant General Mills, United Airlines, Pfizer and other large enterprises have made it clear that they will suspend the payment of advertising fees.
3. Musk's "doing whatever he wants" aroused global public outrage.
In just two months, Musk offended Tesla's people, and even those who once supported him began to rebel.
Musk has asked more than 50 Tesla employees to edit and review the underlying code for Twitter. At least 17 executives of Tesla, Space Exploration Technology Company and Boring were also asked to help Twitter complete the operation, which made Tesla people complain.
This time, not only netizens want him to resign from Twitter, but Tesla investors also threaten Musk: either return to Tesla or resign as CEO.
Liao Kaiyuan, the third largest shareholder of Tesla and a hardcore fan of Musk, sent more than a dozen tweets: "Musk abandoned Tesla, and Tesla doesn't have a working CEO now."
Network screenshot
Now the UN diss, the German Foreign Ministry warned him, and the European Commission directly said: If your boy is caught breaking the law, I will confiscate 6% of your global income, and Twitter will even be banned in Europe.
Lost 2.4 billion a day,
Musk, who can't afford the rent, is miserable.
Some netizens said that he wanted to be the new CEO of Twitter.
Musk spoke: "Then you must like pain very much. You must put your life savings into Twitter, and you may go bankrupt at any time. "
Network screenshot
This sentence tells the voice of Musk: being scolded is a trivial matter, and the hardest thing is to toss and lose money every day.
According to foreign media reports, Musk can hardly afford the rent now.
According to Fox News Channel, Musk has been exposed that he has not paid the rent for the San Francisco headquarters and other offices around the world for several weeks.
Last month, Tesla's first store in China, Qiaofufang Caodi Store, also closed. For the reason of closing the store, the sales said that the lease was not renewed.
Not paying rent is a bit exaggerated, but Musk does burn money every day.
In order to acquire Twitter, Musk was in debt of $654.38+03 billion. In the next 654.38+0 years, this debt will generate compensation interest of nearly $654.38+0.2 billion, while Twitter's cash flow will still be-5 billion.
Musk, 5 1 year-old, has sold all his houses and rented a house. His cash in hand is only about $3 billion in cash and current assets.
In order to recover part of the cost, Musk sold millions of office equipment and furniture appliances to 300 yuan through 150!
The original official price of an espresso machine like Twitter ranged from 60,000 yuan to 1.8 million yuan, and now the price is 1.5 yuan.
Network screenshot
Twitter furniture is not the only asset that Musk recently sold. In order to raise funds, he sold Tesla's stock several times in a row and transfused blood for Twitter.
From 165438+ 10, Musk * * sold about $23 billion of Tesla shares, and this wave of operation made his worth continue to shrink.
At the beginning of this year, Musk became the first richest man in the world worth more than $300 billion. By the end of the year, his worth had fallen to $654.38+047.7 billion, the lowest point in two years.
Network screenshot
Converted, in the past year, Musk's average daily worth has shrunk by nearly 400 million US dollars.
Ironically, some time ago, after Musk squeezed Bezos out of the richest man with $340 billion in assets, Musk immediately announced that he would send Bezos a sculpture engraved with the number "2" and a silver medal. Now that Musk has fallen back to the second place, this "2" will be reserved for himself after all.
Network screenshot
Musk's biggest loss is that his tossing made Tesla, the biggest "darling" in the capital market, suddenly fall out of favor.
Since Musk took over Twitter at the end of 10, Tesla's share price has fallen by about 39%, the lowest since 20 16 years, and continues to fall into the "falling curse".
Star stocks, once members of the Trillion Club, now have a total market value of only $500 billion. Some analysts predict that at this rate, it is not impossible for Tesla's share price to fall by 85%.
Network screenshot
The people's hearts have gradually lost, the stock price has plummeted, and Musk, who has lost the trust of investors, has been hollowed out.
Marketing guru Musk, the reputation is getting worse.
Musk's word-of-mouth failure is more terrible than swearing and losing money.
Musk used to have a group of "believers". Wherever he went, he was worshipped and admired, but now the situation has changed.
Some time ago, Musk appeared as a surprise guest in the performance of American actor Dave Chappelle, and the result was not applause, but five minutes of heartfelt boos.
Network picture
Musk, holding a microphone, walked around the stage, clumsily pacing and waving, which was never experienced by the "idol Musk" in the past.
Network picture
The early Musk, with the aura of "subversive" on his head, did many cool things and was the spiritual idol of many people.
/kloc-at the age of 0/5, he wrote down his life wish: "My mission is to save mankind and hope to send mankind to Mars before 2024."
So I started the space exploration technology company Rocket Company, made the most powerful launch vehicle in the world, and reduced the price.
When others had no concept of new energy, he invested in Tesla and turned it into the largest automobile company in the world.
When Los Angeles was blocked on the road, Musk threatened to build a tunnel excavator and began to dig tunnels.
Two months later, he set up Boring's tunnel excavation company "Traffic jam" and opened a road without traffic jam, with a target speed of 240 kilometers per hour.
Fans are more deified to Musk, who is a gold-lettered signboard, and word of mouth is brand sales.
At a time when Tesla Model3 was mired in productivity hell and a car was hard to find, fans lined up to book cars, and "scalpers" resold reserved places at high prices.
He sold a flamethrower worth 3,000 yuan, and 20,000 stocks were sold out in just 4 days;
The "network whistle" in China District, 350 yuan, was looted;
Tesla limited empty wine bottles with a price of 779 yuan and a limited price of 1500 were quickly sold out within 48 hours;
A pair of red satin "shorts" priced in 420 yuan can also be found quickly.
His "burnt hair" perfume was sold out in the pre-sale period, and no stock brought in 210.67 million income;
In the face of the love of fans and netizens, Musk has always shown only "pride".
For double-label products, Musk will only be tough and accuse consumers of being disease-free; The vehicle spontaneously ignited and the brakes failed, but he argued on his personal social account: Every year, more than 6,543,800 fuel vehicles have accidents. Why do you only stare at Tesla?
The arrogant attitude, coupled with the rewards brought by various confusing behaviors during this period, has caused Musk's national goodwill to drop to freezing point.
A group of people in the technology industry who claimed to be Musk's hardcore also left him. Coupled with Twitter, Musk's personal reputation is gradually failing.
Vox, a technology media, has interviewed more than a dozen former fans of Musk, and now it has stripped Musk of powder.
There are various reasons for powder removal, but one of the important reasons is that Musk's public image does not match the long-term display of scientific and technological people.
Musk is a master of playing social media. He is very good at creating topics and causing heated discussions among netizens. Just speaking on Twitter can attract fans to pay the bill and save Tesla hundreds of millions of marketing expenses.
In the early days of Tesla, Musk was the facade of the brand. Now, after several years of madness, Musk's good reputation is gone.
Conclusion:
We didn't pay stars or advertise, and I don't like the concept of marketing. Marketing is like cheating people into buying inferior products. For us, it is more important to make the products perfect.
Video screenshot
This is what Musk said when he participated in the program. At that time, Tesla was in full swing and was praised as a super network celebrity by fans.
But Musk, who talks about product marketing, has been marketing himself crazily in recent years and even neglected the products.
When a company takes the boss's personal IP more seriously than the product, it will inevitably bear huge risks, and the boss's character and word of mouth will also affect the word of mouth of the product.
Li Yang, who still remembers Crazy English, used to be all the rage with her unique teaching methods, but a "storm at home" made everyone's trust in Crazy English drop to a minimum.
There is nothing wrong with operating the founder IP, but you can't let the program override the product.
The picture comes from the internet. If there is any infringement, please contact to delete it.
Author | Yun Yao