First, to attract parents' interest-online drainage
The best training institution in the "drainage" link is the well-known crocodile learning and thinking, and its "parents' gang" is essentially a "big fish pond" that sucks powder. Let's see how parents help us learn and think. For a long time before learning and thinking opened a branch school in each region, the parents' gang moved in first as "pioneers", and relied on the platform to provide a series of learning resources for learning and thinking for free, share educational experience, attract a large number of parents and fans with the concept of "helping parents, helping students and educating people", and build the reputation of the local branch school.
Some people say that learning and thinking have used the platform to "circle powder" more than 60 million parents and users. It is precisely because of the huge accumulation of "traffic" in the early stage that every time a new campus is opened in an area, parents will queue up to register.
Obviously, it is impossible for small and medium-sized organizations to completely copy the "powder-sucking" mode of "parents' help", but they can build their own platform, that is, use micro-marketing tools to realize online rapid powder-sucking. It is understood that many training institutions with rapid development and bursting students have done this step very well.
Second, quickly establish a relationship-use the event site to clinch a deal
On the basis of pre-drainage, we use carefully planned activities to promote explosive billing. When the school has a certain "mass base", any festival node is an opportunity to plan activities. However, not every good activity idea can bring the expected effect. How to plan activities well, training institutions need to pay attention to the following points:
1. Define the purpose of this activity.
Generally speaking, there are three purposes of the activity: "Fish pond" customers are quickly converted into orders, how to bring more new customers, improve brand awareness and increase exposure.
2. What form do you choose to hold this activity?
Generally speaking, the form of activities is nothing more than simple and rude concessions, prize-winning activities, game activities and so on.
3. Determine the activity time and rules.
4. Identify existing resources and channels.
5. The user participates in the confirmation.
6. The activity ends and the transaction is resumed.
Third, course vouchers.
Giving away course coupons is also a common promotion method for education and training institutions, because coupons can greatly stimulate users to consume and buy courses. For example, after listening to an open class, you can get coupons to buy a whole set of courses, and you can buy designated courses by snapping up coupons for one yuan. After buying courses, you can get coupons for other courses to attract customers through different coupons.
→ I suddenly want to go to the graduate school to attend classes, and return to the form to receive a full set of forms necessary for running an education and training institution.