Activity box-APP activity operation tool In recent years, with the emergence of mobile Internet, APP applications are constantly emerging. Many APP operators are very optimistic about the APP market! There are also a group of old drivers who are obsessed with doing APP activities, but to be honest, APP activities are indeed a very good choice for APP operation! Activity box: activity box-an App activity operation tool, which provides a comprehensive solution for app operation. There are several major pain points in the operation of APP activities: rapid user turnover and high mortality. In the early days of the launch of the APP, it may be a good opportunity or a good idea to make daily progress. However, after a week, are your users still multiplying? Can your users remain active after a month? One year later, how many users are left in your APP? In the competitive market with serious homogenization, the loss of APP users is getting higher and higher. Promote burning money, resources are limited. Generally speaking, the war has just begun after the product development is completed. If your team doesn't have any resources to accumulate, it is more difficult to promote an app without spending money. Long activity period and low conversion rate. The technical dispute between APP and H5 makes APP operators more anxious. Many App operators just want to seize a hot spot to do a wave of APP promotion activities. People's H5 activities have long been bombarded by users, and his App activity hotspot has also become a cold meal. Or I want to promote an APP, but my hands and feet are not as fast as others, and I can only stare at the substantial increase in the conversion rate of other users. Do a good job in the operation strategy of APP activities: a reasonable APP promotion strategy is the key to the survival of an APP, which can improve your popularity and let more users know and understand your APP, so as to download and use it. However, an unreasonable APP promotion plan will not play any role and eventually lead to your own APP becoming a zombie APP. At this time, you can use the activity box and use the embedded point of SDK to do fine activity operation. By tracking the characteristics of the target user group and the user portrait; Simply put, it is to identify your own users and give them different labels. Help APP operators analyze the content and habits of APP users in a certain period of time, so as to push different accurate activities according to different users! Using APP operation strategy to improve APP retention rate Summary: An APP that improves APP retention rate is actually a process in which user memory is awakened. A high-quality APP application with accurate positioning and reasonable and effective APP operation strategy can gradually improve the user's interactive experience, so that users can remember this product after use and continue to use it.