The first type: 4% difference profit.

Dealers usually calculate profits by points when selling cars. For example, the purchase price of a car from the manufacturer is 4 points cheaper than the guide price, which can be explained by a formula: purchase price = manufacturer's guide price-manufacturer's guide price ×5%. The manufacturer's guide price ×4% is also a profit space that dealers get from manufacturers.

The so-called point refers to the percentage of the guidance price announced by the manufacturer. If calculated according to four points, the price of a car with a manufacturer's guide price of 6.5438+10,000 yuan is 96,000 yuan. If sold according to the manufacturer's guide price of 6.5438+10,000 yuan, the profit of a car is 5,000 yuan.

Type 2: manufacturer's reward or rebate 1%-2%

In addition to the price difference, the profit margin obtained by dealers from manufacturers also includes incentives or year-end rebates, which are returned to dealers after many assessments by manufacturers. A 4S store manager said: "The reward after the annual assessment is generally 1.5 points. There are many items that need to be assessed to get rewards, such as sales completion and DBS assessment, but dealers generally don't get full marks. "

Most brands' year-end rewards or rebates are generally 1-2 points. If all dealers pass the examination at the end of the year, the rebate will be 1.5 points, and a car with the manufacturer's guide price of 65,438+10,000 yuan will be returned to the dealer at the end of the year. The money for a car will be 100000×65438. The profit margin that the average car dealer takes from the manufacturer, plus the price difference and reward rebate, is about 5-7 points.

The third type: auto insurance gives rebates.

Insurance rebate is another source of profit for dealers. After a consumer buys a car in a 4S shop, if he is insured through the 4S shop, the insurance company will pay the 4S shop an agency fee or an insurance rebate. It is understood that the part-time agency fee allowed by the CIRC is 8% of the insurance premium.

That is to say, if the cost of an insurance is 4,000 yuan, the insurance company will pay the cost of the 4S store after the consumer has insured in the 4S store = 4,000× 8% = 320 yuan. Generally, 4S stores will choose large-scale and reputable insurance companies to cooperate, and in order to attract consumers, they will also give a large part of the insurance company's rebate to customers.