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What do you know about Ex-2: Spare Tire Strikes Back?
At the beginning, "Ex 2" briefly describes the famous experience of Yu Fei played by Ryan. The process is relatively rough, but it paves the way for the following plot. In the first half of the film, Guo Caijie plays the innocent and kind Izer. After being easily hit by Yu Fei, who is already a minor celebrity, she thinks that she is two of a kind, and it suddenly dawns when she meets the love expert played by Eric Wang in the play. Eric Wang, as the love consultant of Guo Caijie's role in the play, planned a rich counterattack for him, but was finally discovered by Yu Fei by accident, that's all. Among them, it is mainly about the shaping of people's love concept. No one's love can be arranged and copied, but any effort and sincere effort are worthy of being loved and owned. Of course, no matter how high or low your status is, you have the right to pursue love, and you also have what you think is acceptable. The most important thing is the spare tire or the palace, just to see whether you really care or think it is worth deciding. The abuse of product placement is a big failure of this film, which makes people play in minutes. The highest realm of product placement is to moisten things quietly. The master of application is Xiaogang Feng, who is the originator of product placement in China. Successful product placement should not only be noticed by the audience, but also stopped, like a gentle rain, hidden in the story narrative, not too obvious, and even let the audience guess and remember, and that's it. Never engage in naked vulgar propaganda. On the other hand, from the beginning to the end, there were advertisements for a wine, a functional drink, an e-commerce, a driver, a cosmetic and so on. They are all in a very low way for fear that the audience will not notice, and all kinds of naked demonstrations of fatigue bombing should be read out, just like kidnapping the audience and forcibly infringing on the audience's eyes and ears, but it is counterproductive and disgusting. Don't think that product placement is a glorious and profitable business and a sharp weapon to recover costs, but there is a limit to everything. If this trick is played badly, it will make the audience feel that they are eating glass slag while eating a bowl of fast food, which will definitely hurt the audience's overall evaluation of the film itself, reduce the word-of-mouth spread of the film, and seriously doubt the director's bottom line. This is often not worth the loss. If the director and producer of this film see this passage, the medicine is bitter, reminding you to pay attention to it in future shooting plans.