The IKEA Group in Sweden has become the largest furniture and household products supplier in the world, and its sales mainly include about 65,438+00,000 products such as chair/sofa series, office supplies, bedroom series, kitchen series, lighting series, textiles, cookware series, home storage series and children's products series.
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At first, IKEA sold pencils, wallets, photo frames, tablecloths, watches, jewelry, nylon stockings, or whatever kamprad thought there was a market demand, and he could also offer low prices. As for furniture, it was only in 1947 that it joined the ranks of IKEA products. From 65438 to 0955, IKEA began to design its own furniture.
20 12 04 18 IKEA entered the household appliance business and cooperated with TCL Multimedia Group to manufacture assembled furniture with built-in audio-visual equipment. The starting price is 6500 SEK (HK$ 7452). The audio-visual artist named "UPPLEVA", or "experience" in Swedish, will be sold in Sweden, France, Poland, Germany and Italy in June, and will initially sweep the world.
Baidu encyclopedia-IKEA