Beginners do the steps from the media, everything is the media, and everyone is the media. Short video has become the largest platform carrier for people to express their words in modern society. In this era, we also ushered in the bonus period of short video and entered the era of short video. The following are the steps for beginners to do self-media.
Steps for beginners to do self-media 1 First, account registration.
1, login account: download today's headline APP on your mobile phone and log in. Not today's headline speed edition.
2. Real-name authentication: find my personal homepage, click Apply for authentication, select ID card authentication, and fill in the information.
3. Open the income: open the creative center and choose the creative right to join the creator plan.
Second, choose the field.
Many people don't want real people to appear, so they can choose to do secondary editing, such as film and television commentary, music recommendation, emotional inspiration, sports events, funny highlights and so on. These areas have large flow and high returns.
Third, find material.
1, copywriting materials: easy to write from the media library, copywriting dogs, top copywriting, inspiration sources and advanced copywriting are all in it.
2, video material: easy to write video library, design dock, trailer world, high-definition watermark-free video download.
Fourth, editing skills.
1, material mixing: mix and cut highlights according to a certain theme, and add your own ideas.
2. Tone adjustment: Adjust the tone to enhance the clarity of image quality, and determine it according to the original material.
3. Change the background: shoot a black video and import the material clip as the background in the form of picture-in-picture.
4. Adjust the number of frames: change the frame rate of the material or adjust the speed of the material.
5. Add a title and a title: designing your own unique title and title will leave a deep impression on people.
6. Add background music: Add BGM in line with the mood of the video to increase the video effect.
7. Add subtitles: Set your own subtitles and adjust the style of the video.
Verb (abbreviation of verb) matters needing attention
1. Add cover and title when publishing works.
2. The video quality must be high definition, above 1080p.
3. The video format is 16:9, and the duration is longer than 1 minute.
4. Choose the appropriate release time:
Morning: 7: 00 -8: 00.
Noon:11:00-13: 00
Afternoon: 17:00- 19:00
Evening: 22:00-24:00.
The above are some operating skills and processes as novices from the media. Today's self-media dry goods are easy to share here ~
The second step is for beginners to do self-media. The first step is to determine the content theme.
That is what we often say, positioning! Yes, before you start shooting, you must choose your position and words.
Short videos can be located from three aspects:
(1) Theme positioning: Think about what you are good at, or what you are good at, determine the theme of the short video, define the creative direction, and build a creative framework.
For example, if you are good at cooking, you can make short videos on food topics; For example, you studied design before, and you have learned and accumulated a lot of drawing experience, so you can go to the remedial class of PS.
Choose practical, entertainment, food, knowledge, social, education and other fields according to your own situation. Think again about "how to do it", starting with mass production, high-quality content, differentiated features, personnel design, style, rhythm, music, scenes and many other details.
(2) content positioning: think about what content and value you want to convey, see what you can gain, and whether you can produce a curse. We should not only pay attention to the details of the content, but also integrate value and emotion.
(3) Style: Think about what form to choose to express the theme of the short video, such as the appearance of a real person, shooting a coherent short video, or a cartoon animation image? For example, is it funny and humorous, beautiful and romantic, or full of fireworks?
In short, making short videos is to have your own style. If you have your own characteristics, you will become a label of a short video, leaving a deep impression and being remembered quickly.
Finding the right theme is the premise, doing a good job in content positioning is the foundation, and choosing a good style positioning is the key to accurately attract users.
Also pay attention to make your video content as uniform as possible, so that readers and platforms can see your major.
The second step is to chase hot spots.
Chasing hot spots should be a way that most short video writers will choose, and learning to chase hot spots is also a skill since the media era. It can often be seen on short video platforms that although the content published by many authors is hot, the amount of play is still very small.
We should not only learn to chase hot spots, but also learn to extract key points from hot events and hot people, and then combine the characteristics of our own videos to get more traffic for our content.
Correct posture of chasing hot spots
1, the analysis hotspot value is not worth chasing.
Don't rush into all hot spots, but make it clear that this hot spot is not worth chasing. Whether a hot spot is worth chasing can be analyzed from the following five indicators.
Timeliness, audience, popularity, communication and topicality.
2. Hotspot selection should be closely combined with short video accounts.
The main purpose of chasing hot spots is to let more users know their short video accounts and remember their characteristics.
If the creator pursues hot spots at will and does not combine the positioning of the account itself, it is likely to make the audience's cognition of the account become blurred.
Step 3 add your own ideas
Most creators are too lazy to think about it when they are chasing hot spots, and they are forced to move directly.
The third step is insight.
To be an excellent short video creator, insight is essential, and chasing hot spots also needs insight. We need to find this material in time and use it correctly. Many times we can't find explosive materials in time, so we can use data analysis to make statistics.
If we want to name a video title, then we can name 50 titles first, and then count the preferences of users in the form of questionnaires, and choose the title with the best feedback effect according to the data.
The fourth step is to satisfy users.
The best way to make your content an explosion is to gain insight into users' psychology and meet their psychological needs. No matter what we do, each of us has his own purpose. For example, we eat to fill our stomachs and work to make our lives better.
To some extent, users watch short videos to meet their own needs, such as for leisure and entertainment, for learning knowledge and skills, and so on. As long as the user's psychology is understood and the video content satisfies the user's psychology, it is very simple to create an explosion.
The fifth step is emotional mobilization.
I believe that many friends are often excited, curious, happy, sad and sad because of the development of the plot when watching movies, TV dramas and chasing variety shows.
Share the psychological satisfaction of seven audiences:
1, information
Share useful information, valuable knowledge, useful skills and wonderful stories.
2. View
Viewpoint criticism, philosophy of life, scientific insight and life perception.
3, * * Ming
Value * * *, concept * * *, experience * * *, aesthetics * * *, identity * * *.
4. Conflict
For example, role identity conflict, common sense cognitive conflict, plot reversal conflict, and values conflict.
Step 5 desire
Collection desire, sharing desire, appetite, love desire.
6. Curiosity
Why, what, when, how and where.
7. fantasy
Love fantasy, life expectation, other people's homes, all kinds of empathy.
What is the basic process of making Xiaobai video?
First, video clips
After the video shooting is completed, it is necessary to cut off the unwanted content and splice different shots through the following editing work. Novices can use quick editing or relatively professional Pr software to edit. If you edit your mobile phone, you can use Tik Tok's own editing (super recommended), quick editing and quick movie. If you want to be professional, you can use the Android version of Qiaoying and the IOS version of Video Leap.
Second, add subtitles.
After the video is finished, it will be a better experience for users if subtitles can be added. The platform also encourages self-media authors to add subtitles to videos.
Third, use music.
As for how to choose the right music, you need to choose the most suitable music according to your current shooting and editing materials. For details, please refer to the popular videos in Tik Tok Aauto quickless; When you choose the right music with a highlighted title, maybe your short video will be popular.
Novices do the third step from the media. First, the preparation stage.
Prepare a mobile phone number, ID card, QQ number, X number and email number, and take photos with your ID card. You can start to register when you are ready, and then choose your own place.
Second, positioning.
Since the media is content-oriented, you should know what you are suitable for and what you can do. Choosing and positioning should be based on interest. To put it simply, to be self-media is to choose your own fields and long-term goals of making money.
Choosing the right field is the right field compared with the field that one is good at. If you want to make money from the media, you must continue to output content. Only by constantly exporting content can we make money. So the field you are good at is suitable for you, and you can output content for a long time.
Third, the content direction
The article must include these points: originality, hot spots, authenticity, bright spots, number of words, smooth article and attractive title.
Novice Xiaobai has taken an important step from the media, choosing the content direction according to the field he is good at, that is, defining his own goals. For example, if you choose the entertainment field, you must continuously publish entertainment content. Only in this way can you create high-quality content and users will like your articles.
We should stick to our own point of view, and long-term publishing of content will form our own style and highlight our own characteristics. Content style, style is unique to oneself, for example, humorous style can drive readers' feelings better.
Isn't there a saying from the media that content is king? If you have good content and good quality, more people will like it and more people will like it and forward it.
Fourth, the title and content routines.
Whether you are a veteran or a newcomer, the first task of making money from the media is that what you do must be seen by more people.
So the title determines the opening rate of the content, and the title should be connected with the content. Another routine is to come up with the headline of the explosion.
Learn to choose topics skillfully.
What are the characteristics of a good title?
Fifth, learn to rub hot spots.
If you want to get more traffic and higher income, you must learn to be precise about the fifth point of ge.
Rubbing hot spots is a skill that everyone from the media must learn. Learning to rub hot spots not only solves the problem of traffic, but also solves the problem of topic selection.
Therefore, to be a qualified self-media person, we should always pay attention to the dynamics and the current hot spots.
Doing self-media itself is to let more people see you, what is popular now, what users like best, and where there are hot spots, you can take a proper look.