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Personal APP development is on the verge of desperation: profitability is difficult.

At noon, an iOS development group kept jumping to discuss that McGrady (a pseudonym) didn't want to leave for dinner. She was excited to read all kinds of technical experiences exchanged by other App developers. She just entered the industry, and she was not cold about the recent rumors that personal App development was dead. She told reporters with a tone that she wanted to skip this topic that anyone who entered a new industry had the right to dream, but she was the first to apply. Zhu Lianxing, the founder of ME, who has made great achievements with the development industry, admitted to the IT Times reporter that personal App development is dead, which is indeed his increasingly positive view. Is there any reference value for the experience of the pioneers for individual developers who still think that the market is full of opportunities?

To make matters worse, innovation encounters technical bottleneck

Many institutional media are still sizzling the development industry, but as one of them, I know from some friends in the industry that the phenomenon of unprofitable is getting worse and worse. Many individual developers earn up to 1, yuan a month. Zhu Lianxing told the IT Times reporter

As a mature development team, he has recently begun to fade out of the development level and engage in it. Providing more promising jobs such as SDK toolkits, the current App market is like a road congested by too many vehicles. Both cars (individual developers) and luxury cars (mature teams) can feel the pain of being difficult to move forward. Zhu Lianxing interprets this < P > Recently, some mobile game developers have been desperate in Weibo, revealing that their monthly income is only 1, yuan, and they have not found a business model. If they continue, I may die in front of the computer one day, but my partner can. I'm about to get divorced.

I've been attacked by the knockoffs, and the application homogeneity is serious. These factors have actually been said for too long. According to Zhu Lianxing's observation, the present situation, which is even worse, comes from a new factor. The new technology for mobile devices seems to have encountered a bottleneck.

Zhu Lianxing recalled that when I entered this industry in, I felt that the touch screen sliding function LBS and other technologies that were not available on the PC before were amazing. The main reason for the emergence of works, but in recent years, the technology of mobile devices is relatively fixed, and there are not many new technologies, so the room for innovation has become weak. Although many newcomers complain that their ideas have been copied by others, in many cases, real ideas are rare, and many individual developers only make small improvements on the basis of their predecessors, so they hope to make a profit. Zhu Lianxing thinks it is not realistic. < P > Anyone who comes to the market chaos will copy it.

Wang Jun, the developer of the national air pollution index, thinks that the application has been intensified by the shanzhai. For example, it is not only the so-called direct competitors who infringe on the developer's rights, but also some non-developer teams related to the industry. After a small App advertising platform contacted us, it was found that they also developed a similar application and stole pictures of our exclusive concept. After talking to some developers, I found that they all had similar experiences. < P > Wang Jun thinks that the other party did this without fear in the name of advertising. To be honest, we can only express our protest in Weibo. It is difficult to defend rights in this respect. There are only individuals in our team, and I have to take care of development and operation from morning till night, and reply to dozens of comments from users every day. I have no time and energy to be serious with them. < P > Due to the recent smog weather, Wang Jun's application is still at the top of the list of similar products. He thinks that the advertising revenue can still maintain operation, but he doesn't fully agree with the statement that the developer is dead. He said that it is fortunate that the shanzhai product experience is not good because of the professional mismatch of shanzhai people.

Full-time development? Personal developers need to consider

Cocoa private kITchen is a personal development App with a good download volume. At the previous developer conference of a smart TV manufacturer, it was also regarded as one of the first Applications introduced by the manufacturer at a glance. However, the developer of this application, Tou Yuanyuan Cocoa, told the IT Times reporter that he was able to do a good job in the app with ease because he resisted various temptations from the industry and investors and finally had no choice. Resignation to engage in full-time development

After the launch of the app, it was very popular and I was greatly encouraged. Then, several investors came to find me. At that time, I thought about resigning myself, but in the end, the bleak experience of some friends around me told her that it might not seem to be a good choice. These experiences include that applications other than mobile games are generally difficult to make profits at present, and only advertising is a single profit model. Now I only regard the application as a hobby without adding advertisements. There is no problem in waiting, but it can improve the user experience. If you hastily transform into a full-time developer, you must always bear the pressure of making a living by making a profit. < P > Developer Wu Jin (pseudonym) makes a living by taking measures. She develops dozens of Apps at the same time every month because the monthly profit of each app is only a few hundred yuan. The money earned is probably equivalent to the salary of an ordinary white-collar worker, but it is very hard. Almost all of them work in front of the computer, and many UIs have no time to optimize the lishixinzhi/article/program/yd/2141/3247.