Mall, the full name of which is Shopping Mall, transliterates as "Moore" or "sales trade", which means a large shopping center and belongs to a new compound commercial format. Western countries are also called Shopping Center, that is, "shopping center", but it is not consistent with the meaning of shopping center (actually another name for department stores) commonly referred to in China. Shopping Center refers to a large-scale super commercial center integrating shopping, leisure, entertainment and catering, including department stores, hypermarkets and many professional chain retail stores. Similar to Center and Mall, other common English nouns are: Plaza and Galleria, which point out the characteristics of Moore, with the characteristics of promenade, square and courtyard, that is, under the cover of buildings, you can relax, shop or get together no matter what the weather is. Shopping+center, or Mall, or Plaza, or Galleria, the combination of these two words, expresses the pleasant feeling that shopping space brings to consumers, and also distinguishes that department stores only classify goods and cannot provide leisurely shopping enjoyment like walking in corridors, squares and courtyards.
Moore Shopping Center refers to an area of over 654.38 million square meters, which is developed and operated by a professional shopping center management group. The complexity of formats and industries is extremely complete (all formats and industries/industries are operating, showing the mature structural characteristics of high specialization and high integration), with many industries, shops and functions, and the product portfolio is extremely extensive and in-depth (high, medium and low-grade goods must be complete to ensure the complete range of goods). The extremely extensive product portfolio is realized by many large department stores and supermarkets with different positioning. The depth of product portfolio is achieved through numerous brand stores and professional hypermarkets with different industry themes. Positioning in the family (family/guest level): take family consumption as the leading direction-by setting up large department stores and a large number of specialty stores, home appliances, children's and teenagers' amusement facilities, cultural squares and restaurants in different industries, covering all levels and different types of customers in four generations; In addition, it is a super-large comprehensive shopping and entertainment center, which can attract domestic and foreign tourists by setting up various specialty stores to meet the one-stop shopping consumption and one-stop enjoyment (culture, entertainment, leisure, catering, exhibition, service and tourism) of the entire guest floor.
Strictly speaking, shopping malls are less than 6.5438+10,000 square meters, and shopping malls are larger than this figure, which has a high degree of commercial complexity. And those larger than 200,000 square meters can be called super malls.
The American Association of International Shopping Centers has stipulated five characteristics of shopping centers: (1) The planning, development, establishment and operation of shopping centers all operate under a unified organizational system; (2) In order to meet the needs of unified management, property rights are required to be unified, indivisible and unsold. (3) Respect customers' right to choose and realize the purpose of one-stop shopping; (4) There are enough parking lots; (5) Contribute to updating the region or creating a new business circle. It can be seen that the shopping center is managed by the developer, that is, the owner, or entrusted by a professional shopping center management company, and the venue is leased to various retailers (of course, the owner can also manage some venues himself), but for which store to import and who to import, there must be a unified plan in advance, and all walks of life should have a reasonable proportion. Its functions include not only the one-time sales function, but also the life function of eating, drinking and having fun.
Moore, in layman's terms, has the following two characteristics:
First, it is large: it covers a large area, has a large green space, a large parking lot and a large building scale. Second, there are many industries, shops and functions (integrating shopping, catering, leisure and entertainment).
Shopping centers contain a wide range of contents, showing complexity in service function, consistency in operation and management, completeness in service facilities, and all residents in the business circle in service scope. It can be seen that the shopping center is not a simple decentralized business model, but an organic whole with unified and efficient operation.
Moore, in layman's terms, refers to all the specialty stores and fast food restaurants on Huaihai Road in Shanghai, the first Yaohan or Pacific department store in the middle and high grade, the sixth department store in the middle grade, the top Lane Crawford department store, Carrefour hypermarket, Xintiandi, hengshan road Leisure Street, hang lung plaza or Meilong Town Square, Shanghai Cinema, Shanghai Book City, Children's Paradise, Haoledi KTV, Bainaohui, IKEA Furniture, Obi-Bi, B&Q, and Dashidai Food City. Megafit Fitness Center and Grand Hotel are both placed in the same 1 super-large commercial building, with comprehensive and exquisite design, good connectivity, interaction and complementarity between stores, and the overall effect can be exerted through unified management. The area is generally 1 2 times larger than that of Shanghai Harbour Plaza, for example, Zheng Da Plaza in Shanghai is 240,000 square meters, and SM MEGAMALL in Manila is 10,000 square meters.
However, the management and promotion requirements of supermarkets/city malls are higher than those of ordinary department stores. That is, department stores, specialty stores, theme stores and supermarkets are the main ones, supplemented by boutiques, specialty stores, Chinese food courts, Chinese and foreign theme restaurants, cafes, bookstores, Internet cafes, video stores, science and technology exhibitions, and multi-functional international film and television cities. , as well as entertainment parks, large-scale performances, business hotels and super-large parking lots, and even cultural and sports facilities such as churches, concert halls, gymnasiums and libraries.
"Moore" is essentially different from ordinary shopping centers. "Moore" is not only larger in scale, but also more complete in leisure and entertainment functions. In addition, various festivals and activities of "Moore" continue every day.
Our country lags behind not only Europe and America, but also many countries in Southeast Asia in Moore's business format. But backwardness also means development opportunities. Before Zheng Da Square, there was no real "Moore" in Shanghai. However, the scale of Shanghai Zheng Da Plaza is far from the first in Asia, and it can only rank eighth in Southeast Asia. Even in China, there are already two moles under construction in Beijing with a scale of more than 500,000 square meters, and the mole area under construction in Shanghai Hongqiao Trade City has reached 260,000 square meters. The investor of Zheng Da Plaza is Thailand Zheng Da Group, and its shopping center chain Moore Shopping Center has 6 moles in Thailand. Zheng Da Group will also develop similar super-brand shopping centers in major cities such as Guangzhou, Beijing, Shenyang and Tianjin, among which Guangzhou Tianhe Jiazheng Commercial Plaza is located next to Tianhe City Shopping Center, with a total area of 370,000 square meters. Asia's largest chain Moore developer: SM PRIME Group of the Philippines opened the second SM Moore in Xiamen-1.6 million square meters Xiamen SM City Plaza; SM Group intends to open more Moore in the Mainland.