It is one of the popular online words in recent years that volcanoes should try to get out of the way, which comes from a funny dubbing in a video. This word was widely spread and imitated because of its interesting and catchy words, and eventually evolved into a symbol of network culture. Volcano effort has no special significance, but it represents a manifestation of the current network culture and also reflects people's pursuit and love for a relaxed and happy lifestyle. In addition, volcano has been used in advertising, commodity promotion, social media marketing and many other aspects with its simple and easy-to-remember characteristics, and achieved some successful results.