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Basic introduction of Xianheng Hotel
During the Guangxu period of the Qing Dynasty (AD 1894), Lu Xun's uncle Zhou Zhongxiang and others opened a small hotel in the mouth of Duchangfang, Shaoxing. The owner chose the word "Xianheng" as the name of the store from the sentence of "The Book of Changes and Kungua", which means that the hotel business is booming and everything goes well. In Kong Yiji, Storm and Tomorrow, Mr. Lu Xun took Xianheng Hotel as an important background, making Xianheng Hotel famous at home and abroad.

Xianheng Hotel is located at the eastern end of Changfangkou, Shaoxing, where Lu Xun's former residence is located. Saltiness is everything, constancy is smooth, and saltiness is smooth. Taking this as the name of the store shows the family's ardent expectation for a prosperous business. Yijing said: "Kun carries many things, and there is no boundary between virtue and harmony. Hong Guangda and Xian Hengye." That is to say, divination, whoever fits this divination, will develop smoothly, both materially and spiritually. Therefore, Li Zhi in the Tang Dynasty used "Xianheng" as one of his titles.

198 1 year, the centenary of Lu Xun's birth, the old shop opened. The architectural style of Shaoxing in the late Qing Dynasty is as old as ever. In the middle of the house hangs a shop plaque with black characters on a white background, with the words "Xianheng Hotel" written horizontally. On the street, there is a curved ruler cabinet with Qinglong brand straight book "Taibai Legacy", under which there are celadon altars and blue-edged bowls, forming a unique style. 199 1 year later, the inheritors of Xianheng Hotel looked for the soil for the brand to take root in Mr. Lu Xun's works, and cultivated their core competitiveness through brand innovation and management innovation, making Xianheng Hotel a famous store that combines traditional styles with the characteristics of the times and integrates famous city customs and famous wines. Numerous Chinese and foreign tourists come here to drink, sing wine and paint poems. The famous cartoonist Hua wrote: "A thousand cups don't pour wine." . Xianheng Hotel is not only a hotel, but also a scenic spot. Together with Lu Xun's former residence, Herbal Garden, San Tan Yin Yue, Tugu Temple and other cultural relics, it constitutes the key to the interpretation of Lu Xun's original works.

On June 25th, 2007, 1 1, after years of careful planning, the second phase of Xianheng Xintiandi, a key business tourism project in Shaoxing, started. The focus of this project is to expand and upgrade Xianheng Hotel. Xianheng Hotel was demolished and rebuilt except for the "dining hall" which was reserved as a cultural landmark. After more than two years of hard construction, Xianheng Hotel, a five-star standard cultural theme hotel with Luxun culture as the theme and Jiangnan culture and Yue culture as the background, has been presented to the world. The expanded Xianheng Hotel has a building area of 57,000 square meters, and has 206 deluxe rooms (sets), including standard rooms11,74 business big bed rooms, and 2 deluxe suites and theme rooms1. More than 2,000 seats: including 47 luxury boxes with the themes of Lu Xun culture, imperial culture, wine culture, opera culture and love culture, 1 multi-function hall that can accommodate 800 people at the same time. "Dining in the dining room" is a must for tourists to experience Shaoxing customs. The hotel also has a western restaurant and Japanese cuisine. Seven conference rooms with advanced facilities and different specifications and a multi-function hall equipped with simultaneous interpretation system and various audio-visual equipment. In addition, there are business centers, local products shopping malls, leisure clubs and so on.

The ancient and young Xianheng Hotel has become the living room of Shaoxing city and the landmark of cultural tourism and leisure.

[Information Link] ■ Xianheng Hotel is the core enterprise of Shaoxing Xianheng Group Co., Ltd. Shaoxing Xianheng Group Co., Ltd. is a well-known enterprise with outstanding achievements in business tourism, cultural leisure, restaurant chain and food processing.

■ Xianheng Hotel has opened 30 chain semicolons in Beijing, Shanghai, Shenzhen, Henan, Jiangsu, Jiangxi, Tianjin, Anhui and other places.

■ Xianheng Hotel has successively won the honorary titles of "China Time-honored Brand Enterprise", "China Famous Store", "National Green Catering Enterprise" and "Zhejiang Famous Store", and has Xianheng Service Trademark, Taidiao Yellow Wine Trademark and two well-known trademarks in China. "Xianheng" service trademark has been registered in the United States, South Korea, the European Union, Hong Kong, Macao and Taiwan and other countries and regions 10.

■ Xianheng Hotel is committed to the research and development of Cantonese cuisine culture. "Xianheng Banquet" was rated as a famous banquet in Zhejiang, and many dishes and snacks were rated as famous dishes and snacks in Zhejiang. The hotel took the lead in excavating and innovating Shaoxing traditional yellow rice wine, and created a series of "Taidiao" yellow rice wine unique to Xianheng Hotel, which became one of the core products of the hotel.

■ Xianheng Hotel is located at Luxun Middle Road 179, Shaoxing City, with a superior geographical position, adjacent to Luxun Memorial Hall. The hotel is only 40 minutes' drive from Hangzhou Xiaoshan International Airport, 0/hour drive from Hangzhou West Lake Scenic Area and 0/.5 hour drive from Ningbo/Kloc-0. The transportation is very convenient.