Compared with what to do, the most important premise of infrastructure construction is to lower one's psychological expectations first, because the development bonus period of network celebrity V has passed, and it is impossible to have explosive growth in previous years, such as the epidemic period. Be prepared for long-term incubation. This long-term time is uncertain, and it is likely to slowly kill your enthusiasm and determination. Or you have planned a publicity budget to help the rapid development of the account (this psychological construction will have different variables because you are full-time, part-time and supported by the company). Primary Planning With the first step of psychological construction, you can start to make a primary plan for your account. Primary planning can be simplified, necessary functions and responsibilities can be guaranteed, and formal things are not pursued. Team, going abroad in the early stage, and shooting retouching or editing in the later stage can also be done by one person; In fact, the content of the platform is novel and can't be much different, so the choice of the platform is very important. On the premise, you can focus on a single platform or choose 1-3 platform for synchronous push, observe the feedback of different platforms on the content, and also watch the traffic incentives of different platforms for new numbers; Second, it is clear that the overall traffic of a good platform is large, but the competition is fierce; Small platforms may have more traffic incentives and friendly support for the new number, but the overall traffic of the platform itself is limited, so is it limited for long-term development? This determines that when you push on multiple platforms, you give different primary and secondary weights; The most important thing in account positioning is the planning of account positioning, including the positioning of target stores and the style positioning of accounts; Because there must be many accounts of the same type, you can look at how the accounts of your peers are doing, analyze them, and see if there are any other unique entry points. It will be relatively easy to make a differentiated setting with the existing accounts. After all, today's netizens are "fond of the new and tired of the old". If there are newer, more interesting and unique accounts, everyone will spread them spontaneously, which is also the advantage of achieving the highest cost performance in the initial stage. After the initial stage of this series of preparatory work, it is the verification stage of actual operation. At the beginning, it is suggested that the update frequency should not be too high, but the quality of each article must be controlled to make each article have the click rate as much as possible; Before it becomes a real large size, the update frequency can only increase and should not decrease, which will also affect the recognition of big data grabbing and pushing in the background; It is suggested that merchants must scientifically combine the two popular ways of planting grass in Yundian and planting grass in the field to operate synchronously, which can not only save costs, but also obtain a lot of traffic.