As one of the most commonly used household appliances in our family life, refrigerator is constantly evolving and developing. With the continuous improvement of people's living standards, consumers have higher and higher requirements for refrigerator experience. In recent years, refrigerators are developing towards the trend of intelligence, health and family customization. Panasonic has always had the determination and strength to lead the market development trend of refrigerator industry.
The E452 smart refrigerator released this time can meet the storage needs of consumers for common daily necessities such as fresh meat, precious ingredients, breast-fed baby food supplements and cosmetics. For different materials, there are -3 micro-freezing preservation, fresh freezing, air cooling and frost-free technologies to realize differentiated frozen storage. The application of Panasonic nanoe X technology can ensure that there is no odor in the refrigerator.
In terms of appearance design, all the new products of Panasonic E452 series smart refrigerators adopt the design of CompactBig, which ensures the insulation and strength of the refrigerator and makes the box wall thinner. At the same time, the overhead compressor technology is adopted, and the compressor is designed at the top of the refrigeration room to fully release the storage space at the lower level. This design makes Panasonic E452 have a huge space of 435L, which is more usable than a refrigerator with the same volume. In addition, Panasonic E452 series refrigerators also adopt the design of multi-door and multi-temperature zones, with 3 to 4 variable temperature chambers and independent fruit and vegetable rooms.
The intelligent upgrade of Panasonic E452 series smart refrigerators is also a major attraction. Now consumers are accustomed to remotely controlling the refrigerator to check the temperature and mode of the refrigerator, while Panasonic E452 supports consumers to adjust the temperature and mode of the refrigerator through the mobile APP.
Two new products of Panasonic E452 series smart refrigerators, NR-E452SX-A and NR-E452SX-W, are not only connected with the mobile phone APP, but also equipped with the intelligent sound system of the Internet of Things, which can realize voice command and intelligent voice dialogue control. At the same time, the refrigerator can also recommend related recipes and have more interaction with consumers. After all, the development of smart home has become more and more closely integrated with technologies such as 5G, AI and IoT. Thanks to these technologies, the experience of the new Panasonic E452 series refrigerators has become more intelligent and convenient.
After the launch of the new Panasonic E452 series refrigerator, we also interviewed Lin Yibin, general manager of Wuxi Panasonic Refrigerator Co., Ltd., Ueno Li, deputy general manager of Wuxi Panasonic Refrigerator Co., Ltd., and Wang Qi, director of refrigerator commodity department of Panasonic Household Appliances (China) Co., Ltd.
Wang Qi: Panasonic smart refrigerator is different from other brands in the past. For example, it has an interactive system, which can constantly change through the database on the cloud. In the process of customers' use, we are also learning what kind of smart products customers need to meet the intelligent needs of consumers according to the needs of users.
Lin Yibin: The trend of the whole industry now has several characteristics. First, conform to the trend of home improvement, that is, the integration of home appliances and home improvement, including the material, color, line and size of home appliances. The second is the connection with other products in the family, which brings the embodiment of the whole system value through the connection. Through investigation, we found that young people now have great demand for personalized customization of products. We still grasp some new fashions and functional configurations that conform to family life habits, and then form the embodiment of added value through the creation of intelligence and ecological chain to solve the needs of young people in various life scenes.
Wang Qi: The growth in recent years is quite satisfactory. For example, after the introduction of the original 450 refrigerator, it met the needs of some customers with small size and large capacity in the market. For large-capacity refrigerators, there are also traditional large-capacity products that have achieved good results. At the beginning of this year, the products aimed at Z-era families also received a good response once they were listed. In the just-concluded 6 18, this refrigerator is also the largest model of joint venture sales. With our rich product lineup and channel layout, we are also confident to achieve better market performance.
Lin Yibin: Panasonic's product development philosophy is to serve consumers and solve their puzzles and needs. Therefore, our products focus on the needs of the whole consumer and the changes of the whole market. Panasonic products are positioned in the high-end and more user-friendly. Products are mainly multi-door series. This year, based on such a Japanese feature, more than four doors will be laid out to meet the needs of consumers.
Ueno: The first choice is to interact directly with customers, the second is the function of menus, including our special menus, and the third is the embodiment of interconnection with other Panasonic devices, thus forming differentiation.
The E452 series refrigerators brought by Panasonic's smart series refrigerator conference are oriented to mass consumers and have a smarter experience, which is believed to be recognized by the market. We expect Panasonic refrigerators to continue to meet the needs of consumers in the future and bring more excellent products!