Started writing full-time on 20 18. I started as a copywriter, and I did an advertising copywriter. My literary skills are not bad.
Stumbling, working overtime and staying up late for countless times, and numerous hardships and hardships have gradually become famous in the circle. Many media companies will ask me to write articles from time to time. My fees are relatively high in the same industry, but I always take "hard work" and "quick response" as advantages. Whenever and wherever, as long as there is a computer around me, I will definitely finish the modification immediately.
My writing style is also very distinctive, sometimes cheerful, sometimes free and easy, sometimes literary, sometimes naive, and sometimes decent. The changeable writing style makes me adapt to the different needs of different customers.
I have always encouraged myself that a good copy should be an encyclopedia, knowing astronomy above and geography below.
Because the essence of copywriting is to integrate information and words, innovation is just "painting a cat according to a tiger", but it is actually a docile lazy cat. Lazy cats like ease. Sometimes, customers are lazy cats and copywriters are lazy cats.
"It's good to pass!" "Almost!" This is a widely circulated sentence in the copywriting circle.
As a copywriter of a film and television promo, I will come into contact with various industries. From various government units to various large enterprises. Its wide coverage, I have not found in other industries.
If you don't believe me, I can list the industries where I copied hundreds of promotional videos.
In short, it's a bit much, and my mind is full of some messy knowledge. To put it bluntly, every new contact is a painful learning process. If you want to write this copy well, you must first understand the industry, the customer's company and the nature of the product.
Moreover, it is often necessary to summarize and refine the essence in a short time and present it in the form of words. This is the copy.
The essence of copywriting is to synthesize information, refine information, polish information and exaggerate information reasonably.
It can be described by two words: copy and transcendence.
Copy: copy yourself, copy materials, copy good words and sentences.
Transcendence: Transcendence, supernormal thinking, super quick response, superhuman body.
A few days ago, I saw a self-report written by an advertising company in Shenzhen on a forum.
When I saw it at that time, it was like meeting a bosom friend. I have been in the business for more than a year, and I am getting fatter and fatter at work. I also have gout.
The pain of doing copywriting is probably the same.
Some people say how good the copy is. Sitting at home every day, moving your fingers and writing a few words will cost thousands of dollars. How happy and happy!
But just as people inside the wall envy people outside the wall, we will not continue to insist on our other means of making a living.
Writing a copy can neither make you rich nor make you rich. Most importantly, you can't write what you want to write.
Over time, people become numb and always compromise, but forget their pride as creators.
Gradually, I began to hate writing posts. ...