Tea culture promotion plan, strengthen the construction of tourism tea garden
Tourist tea garden is a kind of tea garden for tourists to visit, browse and spend their holidays. Tea gardens should have considerable scenery, tea to drink and tea to buy. Under the guidance of ecology and economics, the economic, ecological and social benefits of tea should be unified, and tea resources should be further developed in depth and in many ways to get rid of the traditional single tea production model.
Make every effort to create tea culture souvenirs to attract tourists.
Compared with ordinary souvenirs, its use value, collection value and appreciation value should be highlighted. Let visitors deeply feel the cultural atmosphere of the enterprise.
Establish a tea culture leisure village
The tea culture village can be located in a place with elegant environment, preferably near mountains and rivers, with tea history museum, teahouse, tea tasting room, tea set room, poetry and painting appreciation room and various tea set shops. , conditional can open a tea wholesale distribution center. Hold tea culture lectures and academic exchanges regularly, hold tea tasting parties and tea fights, and appreciate the tea-drinking customs of all ethnic groups in China and the world, so as to make it tea-oriented? World view? .
Strengthen the education of tea knowledge for teenagers.
Establish a tea education base for primary and middle school students and even college students to learn tea art and understand China tea culture.
Public relations activities
What is the difference between public relations communication and other communication in purpose and skill? Spread, create momentum, shape image and create intangible assets? . Ingeniously apply its unique function to tea art planning.
Types of tea basic tea
Include green tea, black tea, oolong tea, white tea, yellow tea and black tea.
(1) green tea
Including fried green tea, baked green tea, sun-dried green tea and steamed green tea.
1, fried green tea is divided into:
(1) Mei tea (fried green tea, special tea, rare tea, phoenix tea, beautiful tea, Gong Xi tea, etc. )
(2) pearl tea (pearl tea, rain tea, show eyebrows, etc.). )
(3) Tender fried green (Mengding Gan Lu, Longjing, Dafang, Biluochun, Yuhuacha, Ganlu, pine needles, etc.). )
2. Baked green tea is divided into: (1) ordinary baked green (Sichuan baked green, Jiangsu baked green, Zhejiang baked green, Huizhou baked green, Fujian baked green, etc. )
(2) Exquisite roasted green (Mao Feng, Taiping Monkey Kui, Huading Wu Yun, etc.). )
3. Suntanned green tea is divided into Sichuan green tea, Yunnan green tea and Shaanxi green tea.
4. Steamed green tea is divided into: fried tea, jade dew and so on. There are not many in China, but Japan likes tea made in this way very much.
(2) Black tea
Divided into: small black tea, kung fu black tea, and red broken tea.
1, the races of black tea are: Zhengshan Race and Tobacco Race. By the way, these teas were originally used for export, because Europeans like the feeling of walking in pine forests, so these teas have a faint pine fragrance.
2. Kung Fu black tea includes: Chuanhong (Golden Mannan, Red Mannan, etc. ), Qi Hong, Dianhong and Hong Min (Jin Junmei, etc. ).
3. Broken red tea includes: leaf tea, broken tea, slice tea and tail tea.
(3) Oolong tea (also known as green tea, here it is emphasized that green tea refers to oolong tea, not green tea).
Divided into:
1, northern Fujian oolong (Wuyi Rock Tea? Dahongpao, Narcissus, Cinnamon, Banriyao, Lan Qi, Eight Immortals, etc. There are also some local teas such as Jian 'ou Jianyang, such as short-legged oolong. )
2. Minnan Oolong Tea (Tieguanyin, Lan Qi, Narcissus, Huang Jingui, etc. Narcissus and Lan Qi mainly refer to tea from different places, and the same kind of tea is produced in different places).
3. Guangdong Oolong Tea (Fenghuang Danzong, Fenghuang Narcissus, Lingtou Danzong, etc.). )
4. Oolong in Taiwan Province Province (frozen top oolong, containing seeds, etc. The same is true of the one called Oriental Beauty, which was popular two years ago.)
5. Alishan Alpine Tea (Alishan Qingxin Oolong Tea, Alishan Acura Jinxuan Tea, etc. )
(4) White tea
Divided into: white bud tea and white leaf tea.
1, white bud tea, mainly refers to silver needles and the like.
2. White leaf tea mainly refers to Bai Mudan and Gongmei.
(5) Yellow tea
Divided into: yellow bud tea, yellow small tea and yellow tea.
1. Yellow bud tea: including Mengding yellow bud and Junshan silver needle.
2. Huangxiaocha: including Beigang Maojian, Weishan Maojian and Wenzhou Tanghuang.
3. Huang Da tea: including Huoshan Huangda tea and Guangdong Dayeqing tea.
(6) Black tea
Divided into:
1, Hunan black tea (Anhua black tea, etc. )
2. Hubei old green tea (Puyin old green tea, etc. )
3. Sichuan side tea (south road side tea and west road side tea, etc.). )
4. Yunnan and Guangxi black tea (Liubao tea, Pu 'er cooked tea, etc.). )
Reprocessed tea
Divided into: scented tea, pressed tea, extracted tea, fruity tea, medicinal health tea and tea beverage.
(a) scented tea (jasmine tea, Zhu Lan scented tea, rose tea, osmanthus tea, etc.). )
(two) pressed tea (black brick, Fu brick, square tea, cake tea, etc.). )
(3) Extract tea (instant tea, concentrated tea, etc.). , popular in tea cream in the past two years).
(4) Fruity tea (litchi black tea, lemon black tea, kiwi tea, etc.). )
(5) Medicinal health tea (slimming tea, Eucommia ulmoides tea, Laoying tea, etc.). , mostly tea plants, not real tea).