So what is behavioral design? Firstly, define behavior, which is equal to the sum of motivation, ability cost and trigger factors. Why do you say that? There is no motivation, that is, there is no follow-up development of demand; With demand, we must have the ability to realize it, which is the ability cost; If you have both, can you act? No, there must be triggers, time and space to meet the demand and other factors.
Specific to motivation, ability cost and trigger factors can be subdivided into the following elements, as shown in the figure below.
Behavior design is to make people change from these aspects. For example, the four behavioral design works of Heath Brothers, such as boosting, such as tipping point, such as crazy biography, are, in the final analysis, the instinct formed by genes and human evolution for many years. And we often think that our rationality is actually tempted by complex phenomena and lost our initial heart, that is, who am I, what is the meaning of my life and existence?
That is beside the point. Going back to behavior design and mastering a certain mode of thinking will certainly help to better cope with various phenomena.
For example, if we change ourselves at zero cost, don't each of us want to be better in the future? How to change, as long as you learn, such as narrowing the scope of change, finding your own bright spots and summarizing them, and adjusting the environment, you can make yourself move forward a little bit. How simple it is, it is important to have the will.
For example, the EAST framework in the booster is simple, attractive, social and timely, which allows us to test some early ideas, just like making a list and implementing it according to the list.
For example, in the peak experience, individuals and groups are instantly stimulated, creating moments of surprise, cognition, glory and connection, which makes us full of memories and gratitude in this long river of life composed of countless nodes. In other words, transitional events should be highlighted, milestones should be commemorated, and trough events should be smoothed out.
For example, Making Creativity More Sticky tells how to use the influence of content on people to create good ideas and opinions. Its six key words can be applied to our writing, speaking, communication and operation. Simplicity, surprise, concreteness, trust, emotion, story. These simple and clear ideas are like recipes, we just have to conceive them.
For example, in controlling key decisions, what should I do if I encounter key decisions? We usually act according to past experience, but is past experience really correct? What if you have no experience? At this time, as long as we don't step on those pits, we may not let you make the best decision, but we won't let you make the worst decision. Remember the package model. Avoid narrow thinking and expand the choice space; Avoid the tendency of confirmation and put the hypothesis into reality to test; Avoid short-term emotions and leave room for thinking before making a decision; Don't be overconfident and be prepared to make mistakes.
There are also connectors in the tipping point, the rules of personality, the adhesion factor, the spread of the product itself and the trigger factor of the development of environmental forces, all of which tell people how to design behavior to change the world from another angle.
These are all psychological inspirations. Maybe psychological inspiration can only reach a point, but it will make us go very far. So, if possible, I suggest that you learn some routines and make a list of each movement, and guide our direction according to the list. Believe me, it won't make our creativity worse, it will only make us better and better.