Short videos have quickly become the main way for people to spend time in their daily lives. According to website statistics, in March 2020, the number of monthly active users of Douyin reached 518 million, a year-on-year increase of 14.7%. The rapid increase in users has given rise to new business models, and a large number of short video bloggers have been born, promoting the "new internet celebrity economy" "The rise of the times. With the continuous development of e-commerce, "shopping for entertainment" has become more and more popular. Watching live broadcasts and flash sales has become the most common shopping scene for people nowadays. With the combination of the two, short videos of Internet celebrities carrying goods have become more and more popular. It has also become the main source of current consumption of grass.
At the same time, the epidemic is also subtly changing the lifestyle of Chinese people. The most important one is the emphasis on dietary health. The food consumption market has brought about huge changes. People are When purchasing, priority will be given to products that are healthy, easy to operate, delicious and low in calories. Therefore, when Internet celebrities bring products and select products, they are more inclined to cooperate with healthy and safe products. In such a general environment, Kongji Noodles relies on its Its unique charm has captured the taste buds of major Douyin internet celebrities, and has been recommended by extremely popular Douyin internet celebrities such as "Han Xiaolang", "Cooking Elvis" and "Guo Xiwen".
What kind of charm does the empty noodles have that makes Lao Yao (Douyin ID: Wife loves chocolate) unable to resist eating a plate even if he is losing weight? From the perspective of the production process, in addition to the extra large meat sauce packets, the empty pasta packaging also contains seasoning packets of olive oil, sea salt, black pepper, cheese and parsley powder, eliminating the need to collect ingredients in a hurry. The process of cooking satisfies everyone's need to make authentic pasta at home. Just like Odie, the foodie, said: It only takes one step (cooking it) to melt my heart;
In addition to being convenient and fast, it is also empty. The authentic taste of pasta is also the main reason why it is so popular among the public. Even Douyin celebrity "Donny is a der" sighed after the completion of the production: "Now rounding up, I can be considered a Michelin chef." Kong Ke was in the research and development period We found a three-star Michelin chef to control the cooking of the sauce, adhering to the product concept of "Star Chef Pasta, made at home". With its authentic taste, the product gained instant popularity during the Double 11 period in 2019 within a few months of its launch. Top 1 in the noodle category.
Airmeter adheres to the principle of product first and focuses on the quality of products. Airmeter hopes to eat well no matter how fast the pace of life is, so that you can easily make a Michelin-level dish at home. of pasta. Join the anchors to start the "Fun" plan challenge and experience the taste bud enjoyment brought by Internet celebrity pasta.