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What paper and binding methods are commonly used in brochures?
Zhonghui Design (professional album design company) answers:

The paper and binding method of the booklet can be selected according to different needs and purposes. Generally speaking, the brochure paper needs to be thick and smooth, which can improve the printing effect and increase the texture of the brochure.

Common brochure paper are:

1. coated paper: usually used for printing high-quality pictures and color graphics, and suitable for making high-value brochures.

2. Matte paper: This kind of paper has no luster on the surface, but it has a good texture and is suitable for printing words or line patterns.

3. Pearlescent paper: the surface has pearlescent effect, which can increase the visual effect of printed matter and is suitable for making high-grade brochures.

4. Special paper: such as leather paper, woven paper, etc. These papers are special in texture and relatively high-end atmosphere, which is suitable for making high-positioning brochures.

The bookbinding method of brochures also needs to consider many factors:

1. Paperback: the simplest and most direct binding method, suitable for booklets with fewer pages.

2. Glue sewing: sew the inner page with needle and thread, and then stick it on the cover, which is suitable for brochures with more pages.

3. Riding a horse: Nailing the inside pages on the spine is more suitable for booklets with few pages.

4. Hardcover: It is suitable for long-term preservation and reuse of brochures, but the cost is relatively high.

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