It turns out that Yu Tianchengtang, run by Yu Xiuchu, is also a famous drugstore in Songjiang. In his early years, his grandfather, the garden-goer, earned two plates of silver by selling pickled mustard seeds. In the forty-seventh year of Qianlong (AD 1778), the name was changed to Yu Tianchengtang, and you Yuangong recruited knowledgeable people from the clan to reopen its business, which has been prosperous for decades. Yu Xiuchu is the grandson of the Garden Master. He is intelligent and studious. He entered the pharmacy as a student and humbly learned from his master. After years of research, he not only mastered the performance and processing technology of various medicinal materials, but also mastered various affairs from workshops to shops, especially the way to run pharmacies. Shortly after Yu Xiuchu took over the store, the pharmacy was in full swing, making Yu Tianchengtang a leader in Songjiang pharmaceutical industry. Yu Xiuchu wanted to be a big Yu Tiancheng store, but he felt that he was willing but unable. Originally, the shareholders in the store (mostly Yu clan) were eager for quick success and instant benefit, and often hampered Yu Xiuchu in store affairs, which prevented the store from developing by leaps and bounds. At this time, he saw Hu Xueyan's information about recruiting Mr. Ada, and wanted to apply for the job. In name, he was trying to win boss Hu's money for the store, but in fact, Yu Xiu first saw that Hu Xueyan was a leading figure in the Qing business community, with strong economic strength and avant-garde business philosophy. If he could work under boss Hu and rely on his east wind, he could realize his great ambition of developing Chinese medicine.
Hu Xueyan has heard about Yu Xiuchu for a long time and has a good impression. When I met him today, I was naturally all ears to his implementation plan. I only heard Yu Xiuchu say, "Running a pharmacy is the same as running other stores. As long as you are familiar with the business, do a good job in all aspects, and devote yourself wholeheartedly, you can make money. But there are also different places. Opening pharmacies to make medicines is for people's life and health. Human life is a great event. Good medicines can cure diseases and save lives, while fake medicines will kill people. Authentic herbs are written at the door of every drugstore, but not every family can do it. Kanto ginseng comes from Changbai Mountain outside Shanhaiguan, Codonopsis pilosula comes from Shanxi, and saffron is collected from Tibet every other year. Musk should be used as a pawn, and velvet antler should be used as a blood tip. These genuine medicinal materials are not available in ordinary pharmacies. You have the ambition to help the world, you can really think about the health of the people all over the world, and you plan to make medicines and sell real medicines. Only when you are superior to others in the quality of drugs and gain the recognition of the general public and the credibility of the market can you start your brand of boss Hu. Knowing that if I want to make medicine, I must first do everything possible to make it well. You can't always evaluate me with the standard of profit first. Yu Xiuchu proposed that those who run the pharmaceutical industry should put "benevolence" first, and should not haggle over every ounce for petty profits. In this way, God will repay you. Otherwise, it is easier to make money by opening more pawn shops and banks. Hu Xueyan heard Yu Xiuchu's words, and felt that every sentence was right, which coincided with his idea of running a pharmacy. He immediately made a decision and hired Mr. A Da who was Hu Qingyu's hall at the beginning of Yu Xiuchu.
Yu Xiuchu became the first Mr. Ada of Hu Qingyutang, and helped Mr. Hu to formulate strict rules and regulations in the store. In Yu Tiancheng, he repeatedly stressed to employees that the medicine for treating diseases and saving lives should not be sloppy, and it must be genuine and innocent. Come here now, and work together with boss Hu to work out Hu Qingyutang's store management principles of "true procurement and refined repair" and the store management purpose of "being benevolent and true, not pricing". Hu Xueyan personally wrote down "Every department store trade is forbidden to cheat, and the pharmaceutical industry is vital to life, especially not to cheat", and made a notice board to stop cheating. Facing the employees in the store, he warned everyone that people's life safety must be the most important thing, and they should actually make medicines, and never cheat or harm the people.
There is a kind of "Mad Dragon and Tiger Pill" for the treatment of madness, which contains many kinds of traditional Chinese medicines, arsenolite and other extreme poisons. In order to make the medicines fully and evenly mixed and avoid the toxicity of the medicines, Yu Xiuchu stipulated that the medicines in the process must be crushed into extremely fine powder, sieved with the finest mesh sieve, and after the poisons and other medicines are fully mixed, the word "dragon and tiger" should be written on the powder tablet with a wooden stick. Before making, all doors and windows in the workshop should be sealed with wooden boards to prevent the outflow of toxic drugs. Similar requirements are also made for the production of other drugs, in order to reduce the accidents in drug production and improve the quality of drugs. In the early summer of one year, a group of pilgrims came down from Wu Shan. Some of them helped a young man and came into the shop to rest. The shop assistants warmly greeted them to sit down and have tea. The young man is playing wildly. The clerk asked about the young man with concern, and someone pulled the clerk over and whispered about the young man. The young man's family was originally rich, and he passed the examination of a scholar himself. His father was a small official. Two years ago, his father had an unexpected lawsuit, lost his official position and committed suicide. Last year, there was another fire at home, which caused a lot of property losses, and my mother became ill, and her family plummeted. The marriage that was booked since childhood, the woman's family also retired for an excuse. The young man was introverted, and he couldn't stand this series of blows, so he got mad. The villagers often help their families out of sympathy. It happened that boss Hu had a discussion with Yu Xiuchu in the shop today. After the discussion, boss Hu was very sympathetic and offered to send medicine to the young man to help him cure the disease. Before leaving, Mr. Hu sent each villager a bag of heatstroke prevention sand medicine, and entrusted the villagers to hand over a sum of living expenses to the young man's mother. Everyone was grateful to Mr. Hu. Yu Xiuchu asked the young man to stay at his home and help him treat the disease. Mrs. Yu Xiuchu took care of and cared for him at home, and someone else served his life. After taking "Mad Dragon and Tiger Pills" for more than a year, the young man basically recovered and later became a teacher. This incurable disease was difficult to treat at that time, and all the doctors were refused, but Hu Xueyan and Yu Xiuchu accepted the patient and invited famous doctors to sit in the classroom for consultation. Moreover, in order to treat the patient, they specially organized the clerk to develop the symptomatic drug "Dragon Tiger Pill" for more than ten days, and finally cured the young man's madness. In order to treat this patient, Hu Qingyutang did business at a loss, but Hu Qingyutang didn't lose anything because of it, but the reputation of the store was booming. In those days, when the plague rose in Huzhou area, Hu Xueyan sent a man to the main roads such as land and water docks to give free medicine to the people for three years. The employees in the store were puzzled by Hu's generous gift of medicine. Manager Yu Xiuchu smiled and said, "Yes, it is benevolence!"
Hu Qingyutang's hanging plaque of "True Price" is equally eye-catching. As an idiom, "true price is not equal" comes from the story of Han Kang selling medicine. According to legend, there was a man named Han Kang in ancient China, who was well versed in medicine and made a living by collecting and selling medicines. At that time, drug sellers often shoddy and confuse the fake with the real, so customers also bargained and argued endlessly. But Han Kang sells genuine medicinal materials, but customers are not allowed to bargain. Strangely enough, patients who take Han Kang's medicine often get rid of the disease, so the "true price" has spread. Similarly, Hu Qingyutang's insistence on "true price" has its own reasons. In the winter of the year when Hu Qingyutang just opened, it should have been the peak season for pharmacy sales, but the turnover of Hu Qingyutang declined. The clerk in the store said, "Ye Zhongdetang, Hu Qingyutang's old rival, is competing at a low price, and other pharmacies are also selling at low prices. Does Hu Qingyutang also use this method to compete?" Hu Xueyan and Yu Xiuchu smiled after hearing this, told the story of Han Kang's "true price", and comforted the guys in the shop, saying, "Don't worry, customers have a steelyard in their hearts, and we still win by truth". Sure enough, the pharmacies that compete at a low price are not worth the money, but Hu Qingyutang is full of customers. From then on, the plaque of "true price" hung high on the business hall of Hu Qingyutang. In turn, "true price is not equal" can be read as "price is not true", reminding consumers not to be fooled by the so-called "demolition price, blood price and price jump", especially for drugs that are closely related to life.
The quality of drugs is the key to running a pharmacy. Hu Qingyutang not only strictly controls the raw materials of drugs, but also ensures that the source of medicinal materials is genuine and authentic, and pays more attention to "refinement" in the processing and processing of medicinal materials. "Repair", that is, processing and preparation, is meticulous. When "raw medicine" is used as medicine, rhubarb is peeled, almond is pointed, lotus seed is cored, Ophiopogon japonicus is cored, ephedra is knotted, cinnamon is peeled, and gallnut is depilated, etc., to ensure the uniqueness of color, fragrance, taste and curative effect of Chinese medicine. "Preparation" means that every processing technology of "raw materials" such as bleaching, frying, boiling, boiling, etc. is carefully done, and it is processed into pills, powders, ointments, Dan, wine, etc. in strict accordance with medical requirements. The local prescription Zijindan is an important medicine that Hu Qingyutang inherited from the Southern Song Dynasty's Taiping Huimin Heji Pharmaceutical Bureau. Its prescription consists of eight medicines: Yuyuliang, Purple Shi Ying, Halloysitum rubrum, ochre, dripping frankincense, Oletum Trogopterori, Myrrha and Cinnabaris, which have the functions of invigorating spleen and kidney, consolidating chong ren and calming the mind. Yu Xiuchu made strict regulations on the production technology of Zijindan, but the doctors repeatedly reflected the treatment effect is not ideal. After careful examination, Yu Xiuchu found that the cinnabar in the prescription is a compound of mercury, which easily reacts with the copper spatula in the processing tool, and its curative effect will be reduced after processing. How can we have it both ways? When Yu Xiuchu discussed this matter with Hu Boss, Hu Boss said, "As the saying goes, real gold is not afraid of fire, and the copper spatula is not easy to use, so let's use the silver spatula." In order to ensure that the curative effect of Zijindan was not lost, Hu Xueyan spared no expense, and spent 133 grams of gold and 1835 grams of silver to build a set of silver pot gold shovel, which was specially used for processing cinnabar. After cinnabar was processed in this way, the curative effect of Hu Qingyutang's "local prescription Zijindan" was greatly increased. Hu Qingyutang's fame soon caught up with Chen Liji in Guangzhou, Tongrentang in Beijing and other old-fashioned pharmacies. Later, it became the famous brand name of Tongrentang in the north and Qingyutang in the south. Over the past 1 years, Hu Qingyutang has undergone several changes, but this set of silver pot and gold shovel has been preserved to this day and has become a particularly meaningful historical relic.
when Hu qingyutang xueji guoyao was established, Mr. Hu invited many famous doctors and Chinese medicine businessmen from both inside and outside the province to study the scale and policy of operation. At that time, China's pharmaceutical industry was divided into drug number, drug store and store, among which the drug number range was the largest, and it was directly purchased from the place of origin and sold to the drug store. The funds of the store were limited, and it was only possible to purchase medicinal materials from the drug store in zero province. When Hu Xueyan asked for advice, many people thought that the drug number was reliable and didn't have to take risks. However, Yu Xiuchu put forward different suggestions. He advocated the establishment of a large-scale enterprise integrating pharmaceutical factories, drug brands, drug stores and retail outlets, focusing on self-made medicines. In the first few years, he lost money first, then made less money, and then made big money after the brand started. This proposal is in line with Hu Xueyan's original intention: "If you want to run it, you should run a drugstore as magnificent as Beijing Tongrentang and become the largest drug store in Jiangnan."
As Hu Qingyutang strives for the quality of the drugs he distributes, he has successfully launched a large number of brand-name drugs. Today, I walked into the former site of Hu Qingyu Hall in Hangzhou, and a long line of pill cards with gold characters on the black background hung on the wall of the corridor. These are all famous brand products of Hu Qingyu Hall, including Zhuge Xingjun San, Hu Piwen Dan, Babao Honglingdan, Shenxiang Suhe Pill, Surgery Liushen Pill, Angong Niuhuang Pill, Shiquan Dabu Pill, Dabu Quanlu Pill, and Xiaoer Rejuvenation Pill with gold characters on the black background *. Although Hu Qingyutang was founded in feudal society, its management method is still brilliant. How to ensure the economic benefits of enterprises in the tide of market economy will certainly benefit a lot from Hu Qingyutang's management method.