Business philosophy: competition for survival, innovation for development.
For more than 20 years, as a frontier national enterprise, Jingcheng Group has always kept up with the pulse of national economic development, persisted in advancing along the direction indicated by the Party and the government, and with the care and support of party committees and governments at all levels, adhered to the enterprise spirit of "unity, diligence, innovation and hard work" and the business philosophy of "competition for survival and innovation for development", bravely innovated, forge ahead and thrived.
The scene is done, and the instrument is natural! Over the past 20 years, Jingcheng Group has written a brilliant page. It has successively won AAA-level enterprises in China, Youth Employment and Entrepreneurship Training Base of the Central Committee of the Communist Youth League, advanced private enterprises in employment and social security in Yunnan Province, top private enterprises in Yunnan Province 100, enterprises with harmonious labor relations in Yunnan Province, first-class enterprises with tax credit, advanced enterprises in foreign trade and economic cooperation, and special foreign trade level in Dehong Prefecture in 2007. Mr. Dong Lecheng's legendary entrepreneurial experience has attracted the attention of many media. 1996, CCTV and Beijing Film Academy jointly filmed an eight-episode TV series "Paradise of the Sun" with Mr. Dong Lecheng's entrepreneurial experience as the theme and background. During 1997, Zhongshan TV Art Center and Yunnan TV jointly produced the documentary TV series Jingpo People, which was selected as one of the top 100 short plays in China by CCTV during 1997.
The world of this country
Successful entrepreneurs must have unique personal charm, and excellent enterprises must have excellent corporate culture. Jingcheng Company has formed its own distinctive corporate culture in the long-term development.
Dong Lecheng comes from Jingpo nationality and originated from Yunnan-Guizhou Plateau, a bitter and cold place. From Sun Moon Mountain in the far north to Dehong, where there is a beautiful place, the ancestors of Jingpo people trudged through Qian Shan and broke through difficulties and obstacles. The migration history of Jingpo nationality has been sublimated into the essence of Jingpo culture: hard work, courage to climb the peak, never giving up, being sincere to others, unity and cooperation.
Mr. Dong Lecheng, a Jingpo native who has made unremitting efforts to pursue career success, has tasted the ups and downs of starting a business. The perseverance and wisdom of Jingpo people are his sharp weapon to overcome difficulties.
Jingcheng Group fully absorbed the Biography of Jingpo Nationality in the construction of corporate culture.
The essence of unified culture and enterprise spirit are "unity, diligence and innovation"
Struggle for the New draws lessons from Jingpo culture. It can be said that Jingpo culture is the soul of Jing Cheng Group's corporate culture and a beacon to guide Jing Cheng Group's progress. Jingpo culture is integrated into every corner of Jing Cheng Group, which is the intellectual fulcrum of Jing Cheng Group's brilliant career.
The corporate logo of Jingcheng Group was designed by Mr. Dong Zujian, the former president of Kunming Nonferrous Metallurgy Design Institute, a senior engineer and an expert enjoying the State Council government allowance. Consists of the first letters "J" and "C" in the pinyin of "Capital". The point in the middle of the brand is the sharp knife of Jingpo nationality, which highlights the characteristics of Jingpo nationality's tenacity and fortitude. Jingpo people live in mountainous areas. There are two mountains in this sign.
The word "Dong Lecheng" implies that he came down from Jingbo Mountain, and at the same time symbolizes that the Beijing Group is towering like a mountain, adding new glory to the flat land. "J" and "C" are closely tied together, indicating that brothers and sisters of all ethnic groups working in Jingcheng Group are a family, closely United and work together to support this group. After more than ten years of practice, it has been proved that this logo is very successful, with distinctive features and profound implications.
Jingcheng Group's own "Song of Sincerity" begins with a song: "Sincerity came from Jingbo Mountain and created an ideal.
My journey, the grandeur of Jing Cheng, is the glory and pride of my Jingpo people ... Listen to the footsteps that stir the sun, reflect each other with the shining Jingpo sword, and walk out of the mysterious mountain step by step. ...
In order to enliven Jing Cheng's corporate culture and inherit and carry forward the traditional culture and art of Jingpo people, in June 2005, Jing Cheng Group created a masterpiece of the perfect combination of traditional Jingpo culture and modern commerce-Nantug Ethnic Village in Jing Cheng, and established the Jing Cheng Clam Band. At night, the halls of ethnic villages are brightly lit along the Nanba River in Ruili, Gao Jie. Drink a glass of sweet water wine, have a green leaf banquet in Jingpo, watch the beautiful dance of Jingpo girls and boys, and dance a song "Munao Zongge" to your heart's content. When you feel the beautiful music brought by Wenbang Band, you can appreciate the infinite amorous feelings of Jingpo culture. At present, Jing Cheng Group is preparing to build the Jingpo Guzhai Project, which is a high-grade and large-scale ethnic tourism project integrating Jingpo Museum, ethnic culture display, ethnic tourism product development, ethnic catering and ethnic song and dance performances.
The more national it is, the more cosmopolitan it is. The corporate culture of Jingcheng Group is rooted in Jingpo culture, radiates the light of philosophy and has stood the test of time.