Akio Toyoda first praised Tesla for always winning the favor of investors and being able to make profits through electric vehicle sales, government subsidies, software and renewable energy products, and said that many places are worth learning from Toyota; But at the same time, he stressed: "Tesla is like a restaurant selling novel recipes. They claim that their recipes will become the future standard, but they have not made any real dishes (business); Toyota is more like a restaurant with a large number of customers, with a real kitchen and a real chef, so we can make real' food' and are already entertaining guests with different dishes (services). "
Toyota's "head" thinks that its valuation of about 400 billion US dollars is too high (almost equivalent to the sum of the market value of Toyota, Audi, Daimler and GM), and he also confidently points out: "Toyota's products will take care of the needs of different users, and in the future, no matter whether the product lineup is small or large, it will far exceed Tesla. To this end, we will invest more resources to develop pure electric vehicles and constantly strive to seize more market share. "
Traditionally, the president of Toyota Motor Corporation usually attends the press conference related to the financial report only when the annual report is released, but Akio Toyoda's move is unprecedented, which actually reflects his strong sense of crisis. Although Toyota's car ownership in the world has reached 654.38 billion, and it is expected to sell 7.5 million cars in fiscal year 2026.5438+0 (April 2020 to 2026.5438+0), Tesla's sales target in 2020 is only 500,000.
Both seem to be completely out of an order of magnitude in terms of production and sales scale, but Tesla is "hanging" the existence of traditional giants such as Toyota in terms of capital market and social media expectations. The industry generally believes that Tesla has subverted people's driving experience in terms of electrification, intelligence and networking. Toyota's proud hybrid route is being greatly impacted, and in these aspects, Toyota has not shown any advantages.
According to EV? According to sales statistics, in the first three quarters of this year, Tesla electric vehicles sold a total of 3 1.68 million units, with a market share of1.8%. Volkswagen brand followed closely with the sales volume of 1 1.3 1 10,000 vehicles. However, Toyota has only sold 33,000 electric vehicles so far, and even failed to enter the front 15. This gap may widen further in the future.
As a traditional car company with a history of more than 80 years, Toyota obviously needs to think about whether its good "food" can still meet the needs of young consumers.
For this reason, compared with the news that Toyota's performance has rapidly improved to 10 this year (mainly the recovery of overseas market sales), everyone is most interested in the progress of Toyota's smart city project.
This "woven" smart city was built using the former site of Azumafuji factory of Toyota East Japan Company (closed at the end of 2020) in Ueno City, Shizuoka Prefecture. Akio Toyoda said that construction will officially start in February next year, where Toyota will develop forward-looking technologies such as autonomous driving, intelligence, electrification and flying cars, and verify and demonstrate new travel service models in the future. Including R&D personnel, it is estimated that the first batch of about 360 people will settle in, and the number of permanent residents will remain at around 2,000 in the future.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.