Remember the Korean fried chicken restaurant on the hot street a few years ago? At that time, "beer fried chicken" was definitely the most popular word. Many people go straight to the fried chicken shop after work just to eat fried chicken with friends and spit out all kinds of interesting things at work.
I still remember when I met the World Cup, some media made a special survey, and the results showed that fried chicken beer wasNo. 1 at midnight. In just three years, this "king of supper" has long been translocated, and now it is the first choice for everyone to take crayfish to eat supper.
Similarly, many Korean hot pot restaurants and Korean cheese ribs have also closed down. Why in just three years, those shops that once made people wait in line for an hour or two just to taste exotic customs are no longer popular. Until now, there are almost no two or three Korean food shops in the whole street.
China's "Korean food" shops have declined, and diners are abandoning Korean food, which has almost become the consensus of everyone in recent years. More people choose to open hot pot restaurants and milk tea shops, and those Korean restaurants that are still open say that there is no one at home.
1, the influence of Korean dramas has decreased. If other Korean dishes open the market by their own taste, then Korean fried chicken must enter everyone's sight through Korean dramas. A movie "You from the Stars" pushed Korean fried chicken to the China market. In an instant, all the streets and alleys were full of fried chicken shops, and all the shops were playing "You from the Stars".
The "Korean restrictions" not only affected the film and television, but also affected the food. When Korean dramas no longer have an impact on consumers' lives, people have forgotten the content of the Korean drama that touched many people in those years, and the temptation of fried chicken is not strong, and Korean fried chicken has gradually lost customers.
2, the simplification of Korean food Speaking of Korean food, what kind of food will emerge in everyone's mind? Kimchi, hot pot, barbecue, fried chicken, Lamian Noodles, hot pot and Lamian Noodles can't be short of kimchi, because the taste comes from kimchi. To tell the truth, these things will get tired of eating a few times, and the products are single, so there is no way to cultivate repeat customers.
Even the most popular milk tea now, milk tea shops should constantly bring forth the old and bring forth the new, and launch different flavors of fruit tea with the seasons. Those Korean food stores mainly focus on kimchi, hot pot, fried chicken and barbecue, and there are no sensational new products.
3. Korean food that is easy to copy. As mentioned earlier, Korean cuisine is not innovative, and Korean cuisine such as hot pot and Lamian Noodles mainly depends on the taste of kimchi. Therefore, it is not difficult to copy the Korean materials in the store at home. As long as you have a pot at home and buy a Korean food set meal online, you can restore Korean Lamian Noodles hot pot at home.
The tutorial of Korean fried chicken is now full of recipes online. If you follow the recipe, you can almost restore the same taste. In fact, those fried chicken shops that open the whole street at one time also bought the recipe of fried chicken, trained it quickly and then opened the shop. The only thing that is more difficult is the cheese ribs. After all, ribs are expensive.
4, unhealthy Korean food After eating Korean food several times, everyone will find that Korean food is really not so healthy. Fried chicken and cheese ribs are high in calories and are not suitable for regular consumption. Kimchi hot pot and ramen noodles are almost synonymous with unhealthy for most people in China. In an era when everyone pays attention to health, Korean restaurants are doomed to lose a large part of the market.