Yuanshe
True colors, native land, original ecology
Brand introduction is different from other homestays: the original house is the first pioneer in building a complete village ecosystem. Activate and drive the hotel gathering and industrial prosperity in the whole region. In rural tourist destinations, when you see the original house, there will be a homestay similar to the original house, and the people and things around you are also very similar. Founder Shengxuan Zhu established Yuanshe's first store, Yuanshe Wangshan, on Moganshan, which was transformed from Xibei Primary School abandoned in Yucun, Deqing County, Zhejiang Province. 20 13 was put into trial operation, and 20 14+06 was officially opened to the public. From May 2065438 to May 2005, the team successively signed contracts for China 10 Hollow Village. At present, there are 9 stores in Yuanshe nationwide.
Date of establishment: 20 13
Market positioning: lovers of rural eco-homestay.
Financing: Start-up capital and project investment amount have been implemented.
At present, there are 9 stores in China, 2 in operation and 7 under construction.
2
Songzan
A distant home; Pure land of mind; Shambhala's navel
Brand introduction Songzan wine chain was founded by award-winning CCTV documentary director Baima Duoji. As a Tibetan, Baima Duoji has been making unremitting efforts to build Songzan brand into a carrier to inherit the scenery, culture and spiritual resources of Tibetan areas. The number of rooms in each store ranges from 9 to 22, all of which are located in multi-ethnic villages and valleys. Beautiful natural scenery, rich history and unique culture are the reasons why Songzan settled in these places.
Date of establishment: 200 1 1
Market positioning boutique high-end crowd
No financing situation
At present, there are 5 boutique mountain houses and 1 Tibetan castle hotel 1 house.
three
Li Shan woju
Dwelling in the mountains is the happiness of living in the mountains.
My humble abode in the mountains was founded on 20 13. As soon as my humble abode in the mountains of Beijing was completed, it caused quite a stir in the imperial city. This is a rural ecological residential group transformed from an ancient village. It is located in the valley of Miyun Beizhuang, and there is only one way to reach it. Modern facilities are hidden in quaint rural yards, and sunflower fields in the mountains and fruit trees in the distance can be seen through the fence. It has won the title of "20 14 the most beautiful leisure village in China".
Date of establishment: 2065438+August 2003
Market positioning niche people, high-end vacation
Financing: Waterfront Dwelling House raised 6.6 million yuan, and the rest was invested by Li Shan Dwelling House or Waterfront Dwelling House Company.
At present, around Beijing, four have been opened and two are under construction.
four
Like my hometown.
Cross the mountains and seas and finally reach my hometown.
Brand introduction, like hometown, originated from a senior media person Du Jin's dream of "65438+ February talk, 12 beautiful accommodation, 12 lifestyle". Because of a dream list of "Facing the sea, bloom is warm in spring", she participated in the preparation of "Wake up in Erhai Lake" and won the honor of "20 14 Small and Beautiful Inn", the best designed hotel in China. Later, he founded "Like Hometown", integrated the Internet and Taobao design resources, and transformed the Lijiang River Samui. As a case of dreamer, together with Inman, it was written into Alibaba's overseas prospectus P, and received tens of millions of angel investments from three well-known investment institutions, thus becoming the first venture capital team in the hotel industry.
Date of establishment: 2065438+February 2005
Market positioning and accommodation
Financing situation:10 million angel investment
At present, it has opened 1 home, 2 are planned to open, and 3 are under preparation.
five
Shilili
Create a pan-honeymoon holiday life
Brand Introduction Lily Shi was founded in August 20 13, and opened its first store in Erhai, Dali on 20 14. Named "Waterfront Garden", with the theme of "Pan-honeymoon", it aims to build a romantic honeymoon inn. Up to now, Shilili has 7 stores in the camp and 3 are under construction. The location extends from Erhai Lake in Dali to Shuhe River in Lijiang, Lugu Lake and Yangshuo in Guilin. With the theme of pan-honeymoon, it caters to couples, couples and families of the younger generation after 8090, and creates a romantic holiday residence. On April 201June 12, Shi Lili held a financing conference in Shenzhen, and announced that Pre-A had received 30 million investment from the famous investor Li Chi. Borrowing the wedding ceremony-like conference site is in line with the brand positioning of creating a pan-honeymoon holiday life.
Date of establishment: 20 13
Market positioning for the younger generation of couples, couples and families after 1980s and 1990s.
Financing situation Pre has completed 30 million financing at present.
The current scale is *** 10 stores. Four in Dali, two in Lijiang, Yangshuo 1 and three in Lugu Lake (under construction).
six
Sunshine Li na
Enjoy the sunshine and life with us!
Brand introduction Sunshine Li Na has been focusing on courtyard inn for 10 years, and has won the B&B brand of the top ten inns in China and the B&B award of the most popular inn in China. At present, it owns many courtyards with different styles, such as Shuilingju, Yayuan, Hejiayuan, Qingkeju, Bieyuan, Chiang Mai Store and Xianlin Inn. Among them, Shuilingju is the only villa hotel in the ancient city, and it is also the designated residence of the famous actor Sun Li who came to Lijiang, so it is also called "Sun Curie". Because the founder has participated in the investment in Yulong Snow Mountain Golf Course and has an indissoluble bond with golf, the customer base in Sunshine is mainly in the golf field, providing him with personalized personal tailor such as food, accommodation, transportation and golf course reservation. Sunshine Li Na/KLOC-took root in Lijiang in 0/0 and has 9 chain stores in Lijiang.
Date of establishment: July 2006 1
Market Positioning High-end personal tailor
Financing: No external financing.
At present, Sunshine Li Na has 9 stores, 8 inns and 1 cafes, all located in Lijiang.
seven
Meeting time
Meet beautiful you and have a good time.
Brand Introduction Encounter Time has developed 15 inns with different styles, including 1 under construction, 8 in Lijiang, 2 in Tengchong, and 1 in Dali, Chongqing, Shuhe and Sanya respectively. From simplicity to luxury, it covers all people. Every store has different styles and characteristics. The high-end theme is privacy, atmosphere, romance and enjoyment, while the mid-end theme is comfort, petty bourgeoisie, warmth and economic leisure. Our goal is to satisfy travelers and make "meeting time" an unforgettable place for travelers to experience different trips.
Date of establishment: 20 13
Market positioning zhongduan inn
Financing situation: no external financing.
At present, there are 15 characteristic inns with different styles, one of which is under construction.
eight
Yunshan Di Mei
Brand Introduction 20 13, 13 was established in February, 1965. Based on Lijiang, the center of Shangri-La tourism circle, it is committed to building an inn brand with scenic resort, high-end chain and one-stop private tailor-made service, and spread to Lijiang, Dali, Lugu Lake, Shangri-La, Tengchong and other most beautiful tourist and holiday destinations in Yunnan. At present, there are three stores in operation in Lijiang, 1 in Dali and 1 in Dali and Lugu Lake respectively. Among them, Yunshan Di Mei Lugu Lake Store has completed crowdfunding on the colorful investment platform.
Date of establishment: 20 13 12.
Market Positioning High-end Holiday Chain
Financing situation: self-owned funds
At present, there are four in operation and two under construction.
nine
Tonghua chain inn
Happy family, sweet fairy tale.
Brand Introduction Fairy Tale Chain Inn was established on June, 20 1 2008 1 2008. It is positioned as a mid-to-high-end leisure and holiday inn, and is committed to providing "travel assistant service" for the residents, so that all friends who come to Fairy Tale can have no worries about food, clothing, housing and transportation. At present, there are 9 stores, mainly in Yunnan; From room 13 to room 127; From a small team of 6 people to 120 entrepreneurs, it receives more than 20,000 people annually. And won the "20 16 Most Popular Inn and B&B" award at the 3rd National Inn and B&B Tourism Investment Summit and the inaugural meeting of China Hotel Association Inn and B&B Committee.
Date of establishment: 20 10 1 June.
Market positioning of high-end holiday hotels
The financing situation has not been financed.
At present, the scale is 9, mainly concentrated in the Yunnan market.
10
hermit
Present the most beautiful China to the world.
When the brand introduction mentioned seclusion, the first hotel in Chengdu jumped out. The second store under the Youzhai brand, Tongli Bieyuan, turned Youzhai from downtown into a business hotel, and now it has been transformed into a holiday hotel in the ancient town. Pangzhai, the original site of Tongli Bieyuan, is a cultural relic protection building in Tongli ancient town, which has the style and characteristics of folk houses in the Ming and Qing Dynasties in the south of the Yangtze River. The reconstructed Pangzhai retains the architectural form of the original Jiangnan ancient house, with 5 suites in Phase I and 0/3 rooms in Phase II. After the farewell in Tongli, two holiday hotels were built under the banner of hermits: Hermit Farewell and Qinglan Hall, and Mid-Levels Hermit was built in Tongli and Shifang respectively.
Date of establishment: 20 12
Market positioning: high-end market.
No financing situation
At present, there are 4 domestic stores in Chengdu, Suzhou and Shifang.
1 1
Uniqlo
The most valuable home in the circle of friends
Another brand introduction is the entity B&B created by Zhongan Group at present. At present, Zhongan has regarded B&B industry as the third key industry and made every effort to build the first B&B brand in China. At present, the Group has three self-operated homestays, which are located in Lin 'an, Fuyang District and Yuhang District, Hangzhou City, Zhejiang Province, and all of them opened this year. It is reported that in the next three years, Zhongan Su Min plans to add 200 self-operated homestays, covering historical and cultural cities, towns and national tourist resorts. , to create a brand effect.
Date of establishment: 2065438+March 2005
Market positioning: The three stores are aimed at different customer groups.
Financing situation: management of self-owned funds
At present, there are three companies operating.
12
Jiuqi chain inn
I have been on the road for a long time, so I chose this place to live.
Brand introduction Join-Cheer brand was founded on 20 14. Up to now, Jiuqi has walked out of Xitang. ............................................................................................................... Join-Cheer Inn, which has 15 stores in Wuzhen, Hangzhou, Xiamen and Hongcun, hopes to build an inn with the surrounding environment of the resort as the site selection standard, the accommodation experience of five-star hotels as the room standard and the communication atmosphere and public areas as the experience standard. At the same time, Join-Cheer will provide a platform for all people who love the inn industry, and solve the problems of management, promotion, channel support, standard service and quality supply chain by joining the chain, so as to realize the "inn dream" quickly and simply.
Date of establishment: 201June 4.
Market positioning franchise chain
Financing situation: self-owned funds
At present, the scale is 15 chain.
13
Youduoduo
Home on the journey
Brand Introduction By the end of 20 15 and 12, nearly 100 inns and homestays in China had joined the Youduoduo chain brand. Youduoduo cooperates with its subordinate inns through the self-developed inn PMS system. In terms of inn characteristics, we should maintain the uniqueness of each inn, refine the brand characteristics in soft aspects such as service and management, and realize the brand concept of "visiting many inns on the road and staying at home".
Date of establishment: 20 14 10.
High-end market positioning
The financing situation has obtained the B round of financing.
At present, the number of chain stores is 100, distributed in more than 20 provinces such as Yunnan, Fujian, Zhejiang, Sichuan, Guizhou, Tibet and Jiangsu, and there are Chiang Mai and Baixian in Thailand abroad.
14
Denba
Dunbar, Poetry and the Distant Home
Brand Introduction In 2006, the founder Uncle Dunbar opened the first Dunbar Inn in Kangding, Sichuan with 5,000 yuan. From 2007 to 20 1 1 year, Dunbar opened several branches around Kangding in the traditional mode. On September 20 1 1 year, the first Dengba crowdfunding was born, from Kangding to Lhasa, from Chengdu to Beijing ... Dengba hotel chain achieved a qualitative leap, not only becoming the largest youth hostel chain in China, but also starting from China to all parts of the world on April 20/kloc-0. In 20 14, Dunbar established its first overseas branch-Dunbar Chiang Mai Store. Dunbar International Chain Inn hopes to build a compound youth space based on and serving young people by relying on youth hostels as the main body.
Date of establishment in 2006
Market orientation of youth hostels
Financing crowdfunding model, the current crowdfunding funds have exceeded 35 million.
The current scale of the world ***60. 52 in China and 8 overseas.
15
Zhenyuan escort agency
Taking the development of Zhenyuan tourism as the enterprise mission.
Brand Introduction Zhenyuan Escort Agency was established on 20 12, which is a chain brand inn launched by Guizhou Zhenyuan Escort Agency Tourism Culture Co., Ltd. in zhenyuan county. Founder Tang Yong hopes to build a complete tourism industry chain from the inn, including bars, restaurants and tourism real estate.
Date of establishment: 20 12
High-end market positioning
Financing situation: self-owned funds
At present, there are 8 chain stores.