Brief introduction of Suning Appliance Company
China Suning Appliance (1990) was established in Nanjing, Jiangsu. Is the leader of China 3C (home appliances, computers, communications) home appliance chain retail enterprises cultivated by the Ministry of Commerce? 15 China large commercial enterprise group? One. As of June 5438+00, 2009, Suning Appliance has more than 900 chain stores, more than 80 logistics distribution centers and more than 2,000 after-sales outlets in 30 provinces, municipalities and autonomous regions, with a business area of 5 million square meters and employees of120,000, and the annual sales scale exceeds10 billion yuan. The brand value is 45.538 billion yuan, ranking first in China commercial chain. It ranks among the top three private enterprises in China, the 54th among the top 500 Chinese enterprises, the top 50 Forbes Asian enterprises and the first among the top 2000 Forbes global enterprises in China. In 20 10, Suning Appliance and Samsung galaxy signed a 20 10 strategic cooperation agreement to achieve the annual sales target of 10. Samsung has become another 10 billion-level strategic partner with Suning Appliance after Haier and Midea.
Suning Appliance insists? Integrate social resources and win-win cooperation; Meet the needs of customers, really? Our business philosophy has made every effort to build and gradually formed its own core competitiveness system including store scale, service capability, information technology, service brand, collaborative supply and corporate culture, which has been leading the development of the industry.
In 2000, Suning Appliance decided to implement the national chain development strategy, adopting the methods of horizontal expansion, vertical penetration, three-dimensional development and intensive cultivation to establish a chain coverage network in important large and medium-sized cities across the country. Suning Appliance has formed a three-dimensional electrical retail network system in domestic cities, including provincial capital cities, prefecture-level cities and county-level cities, and built a regional distribution system from 3C flagship stores in core business districts to central stores in sub-business districts, and then to community stores, covering China's household appliances market in an all-round and high-density way, and maximizing purchasing power. On April 28th, 2006, Suning Appliance Nanjing Zhujiang Road Store, which has been widely concerned by the industry, successfully completed the transformation and put into trial operation, successfully creating the fourth generation chain store model of China household appliances? 3C+ mode? ; 1 June1day, Suning Appliance opened 10 3C flagship stores nationwide, successfully pushing the 3C model to the whole country. The rapid development of Suning has promoted the rapid integration and development of the entire electrical retail industry and promoted the continuous maturity of the entire format.
Suning Appliance has successively developed and built modern logistics bases in Hangzhou, Beijing, Nanjing and other places, and the construction of logistics bases in Shanghai, Tianjin, Shenyang, Chengdu, Changchun, Wuxi, Hefei and Xuzhou has also been fully rolled out. It is estimated that by 20 15, the layout of 60 domestic logistics bases will be completed. Through professional, mechanized and information-based operation, Suning Appliance Logistics Base can support the annual sales scale of 5-20 billion yuan, and the maximum retail distribution radius can reach 150 km. At the same time, it also undertakes the functions of regional after-sales service center, regional call center and regional training center.
scope of business
The company announced that with the vigorous development and rapid application of information technology such as Internet technology and intelligent terminals, it provided opportunities and platforms for the company to accelerate its transformation and upgrading. The business scope of the company is revised as follows:
Licensed business items: direct chain operation of audio-visual products, general freight, prepackaged foods, wholesale and retail of bulk food. The following are limited to designated branches: electronic publications, domestic books, newspaper retail; Information services in the second category of value-added telecommunications services (excluding fixed telephone information services and Internet information services); Catering service (limited to branches) (operated according to the scope listed in the catering service license), domestic express delivery (except for the exclusive business of postal enterprises).
General business items: chain sales and services of household appliances, electronic products, office equipment, communication products and accessories, computer software development, sales and system integration, chain sales of department stores, bicycles, electric mopeds, motorcycles and automobiles, industrial investment, venue rental, counter rental, domestic commodity exhibition services, corporate image planning, economic information consulting services, personnel training, business agents, warehousing and microcomputer accessories.
With the arrival of the air-conditioning peak season, the rural market will still be the growth point of the air-conditioning industry in 20 13 years, and e-commerce and distributors have made great efforts to seize the township market. Suning, Gome and JD.COM are online and offline linkage modes? Ren Wei, executive deputy general manager of Suning Guangzhou Regional Management Center, who quietly went to the countryside, revealed that in order to expand the township market, Suning has successively launched regional flagship stores in Shandong, Zhejiang, Guangdong and Fujian since June 5438+February, and the number of regional flagship stores will reach 1000 in the next three years. Suning also buys through its e-commerce platform? Airborne? The distribution network will sink to the third-and fourth-tier markets. Suning sells air conditioners for the first time in an online and offline integration mode. Suning predicts that in 20 13 years, the agent channels will be impacted and the market will further shrink. The integrated development of online and offline channels will be the main feature of air conditioning channels in 20 13 years.
Brief introduction of Gree Electric company
Gree company was established in 199 1 year. Zhuhai Gree Electric Co., Ltd. is the world's largest specialized air-conditioning enterprise integrating R&D, production, sales and service. In the first three quarters of 2008, the sales revenue was 3,565,438+120,000 yuan, and the annual net profit is expected to reach1950 million yuan, ranking first in the United States for eight consecutive years. China 100 Top Listed Companies? .
Gree Electric? Gree? Brand air-conditioning stands out in China air-conditioning industry? World famous brand? Products and businesses are spread over more than 90 countries and regions around the world. Starting from 1995, Gree air-conditioning ranked first in China air-conditioning industry in terms of output, sales volume and market share of 14. Since 2005, the production and sales of household air conditioners have ranked first in the world for four consecutive years; In 2008, Gree had more than 88 million users worldwide.
As a large electrical appliance manufacturer focusing on air-conditioning products, Gree Electric is committed to providing air-conditioning products with leading technology and excellent quality to consumers all over the world. It has six production bases in Zhuhai, Chongqing, Hefei, Brazil, Pakistan and Vietnam, with more than 40,000 employees. Up to now, 20 categories, 400 series and more than 7,000 varieties of household air conditioners and commercial air conditioners have been developed, which can fully meet the various needs of different consumer groups. With nearly 2,000 technical patents, GMV digital multi-unit multi-trailer, centrifugal large-scale central air conditioner, sine wave DC inverter air conditioner and a series of high-end products have filled the domestic gap, broken the technological monopoly of refrigeration giants in the United States and Japan and become slaves? Made in China? Orientation? China created it? This model has won wide popularity and influence on the international stage.
? An enterprise without innovation is an enterprise without soul; An enterprise without core technology is an enterprise without backbone, and people without backbone can never stand up. ? Looking ahead, what will Gree Electric insist on? Independent development, independent innovation, own brand? Development ideas, to? Build the world's leading air-conditioning enterprise and achieve Gree's century-old world brand? For the goal, for? China created it? Contribute more strength.
After nearly 30 years of development, Gree Group has now become the largest and most powerful state-owned enterprise group in Zhuhai. By the end of 20 13, the total net assets of Gree Group were 39.3 billion yuan, and the operating income and net profit in 20110 billion yuan respectively.
In recent years, Gree Group has implemented? Group diversification and subsidiary specialization? Our development model closely revolves around the established overall development strategy, facing difficulties and being brave in innovation, maintaining a good momentum of steady and rapid development and achieving remarkable results in all work. It has formed a pattern of all-round development of industry and real estate with Gree Electric as the core. In particular, Gree Electric insists on independent innovation and sustained high-speed growth, maintaining the singles world champion in the air-conditioning industry. At the same time, gree real estate, Gree New Technology and Jian 'an Group, the core enterprises of the group company, have also made clear the development direction and planning, actively entered Zhuhai island tourism development and made great efforts to build? Romantic Zhuhai? Island tourism. Try to enter the field of lithium battery new energy, strive to create new business sectors, broaden the company's diversified business areas, and seek new profit growth points. At present, the Group has two listed companies, namely Zhuhai Gree Electric Co., Ltd. and Zhuhai gree real estate Co., Ltd.
The Group also undertook the artificial island reclamation of the Hong Kong-Zhuhai-Macao Bridge and the upstream project of Zhuhai Port, and invested in government projects such as AVIC General Aircraft Company.
● Entrepreneurial stage (grasping products)
199 1 ~ 1993, the newly established Gree Electric is an unknown small factory with only a crude production line and an annual output of only 20,000 window air conditioners. However, under the leadership of Chairman Zhu Jianghong, Gree people carried forward the spirit of hard work and tenacious struggle, overcame various difficulties in the initial stage of their business, and developed a series of marketable products to seize the market.
● Development stage (focusing on quality)
From 1994 to 1996, the company began to pay attention to quality and put forward? Produce high-quality products, create famous brands, expand the scale and reach the world-class level? Has the quality policy been implemented? Excellent strategy, establish and improve the quality management system, launch? General manager, 12 ban? , realize? Zero defect project? . After several years of paying close attention to quality work, Gree products have achieved a qualitative leap in quality, laid the competitive advantage of Gree products in quality and created? Gree? This famous brand has established a good reputation among consumers. From 65438 to 0994, President Dong Mingzhu took charge of sales. With the innovative marketing model, 1995 Gree air-conditioning production and sales jumped to the first place in the country.
● Growth stage (grasping market, cost and scale)
1997 ~ 200 1 year, the company paid close attention to the market development, and the originality of President Dong Mingzhu was praised as? 265438+A brand-new marketing model in the economic field in the 20th century? what's up Regional sales company? Has become a winning market for the company? Magic weapon? . The third phase of the project 1998 was completed, Chongqing Company put into production on 200 1, and Brazil production base put into production. Gree's production capacity has been continuously improved, forming economies of scale. At the same time, by strengthening cost management, we can create the maximum profit for the company. Since then, the output, sales volume, sales revenue and market share have been firmly occupying the leading position in the domestic industry, and the company's benefits have grown steadily year after year, making it unique in the highly competitive home appliance industry.
● Internationalization stage (striving for the first place in the world)
From 200 1 to 2005, the company proposed? Strive for the first place in the world? Our development goal is to innovate constantly in management, introduce Six Sigma management methods, implement excellent performance management mode, increase efforts to expand the international market and develop into an international enterprise. In 2005, the company's domestic air conditioner sales exceeded 6,543,800+million units/set, achieving the first sales volume in the world and becoming the global domestic air conditioner? Singles champion? . ? Gree air conditioning, leading the world? It's time!
● Create a world-famous brand stage.
Gree people are successfully realizing it? World champion? After the company put forward its goal in 2006? Build a boutique enterprise, make a boutique product and build a boutique brand? Strategy, hard training? Carry forward the spirit of industry, pursue perfect quality, provide professional services and create a comfortable environment? Where is the lofty mission going? Build the world's leading air-conditioning enterprise and achieve Gree's century-old world brand? An enterprising vision.
Brief introduction of midea electric appliance co., ltd.
Midea Group, founded in 1968, is a large-scale comprehensive modern enterprise group mainly engaged in household appliances industry and involved in real estate, logistics and other fields. With four listed companies and four industrial groups, it is one of the largest white goods production bases and export bases in China.
1980, midea officially entered the home appliance industry; 198 1, using the brand of Midea. At present, Midea Group has 200,000 employees and owns more than ten brands such as Midea, Little Swan, Ling Wei and Valin. At present, Midea Group has 14 production bases in China, including Shunde in Anhui, Guangzhou, Zhongshan, Chongqing, Hefei and Wuhu, Wuhan and Jingzhou in Hubei, Wuxi, Huai 'an and Suzhou in Jiangsu, Linfen in Shanxi, Handan in Hebei and Guixi in Jiangxi, covering five major regions of South China, East China, Central China, Southwest China and North China. There are three overseas production bases in Vietnam, Belarus and Egypt.
Midea Group's main products are household air conditioners, commercial air conditioners, large central air conditioners, refrigerators, washing machines, water dispensers, rice cookers, induction cookers, electric pressure cookers, microwave ovens, ovens, fans, heaters, air fresheners, dishwashers, disinfection cabinets, range hoods, water heaters, vacuum cleaners, soymilk machines, electric kettles and other household appliances and accessories such as air-conditioning compressors, refrigerator compressors, motors, magnetrons and transformers. Now it has the largest and most complete industrial chain of air conditioners, washing machines, refrigerators, microwave ovens and dishwashers in China, and the largest and most complete product group of small household appliances and kitchen appliances in China, and the industry has expanded to real estate, logistics, finance and other fields. There are more than 60 overseas branches around the world, and their products are exported to more than 200 countries and regions.
Midea Group has maintained a healthy, stable and rapid growth. The average growth rate was 60% in the 1980s and 50% in the 1990s. Since the 20th century, the average annual growth rate has exceeded 30%.
In 20 10, the overall sales revenue of Midea Group reached11500 million yuan, of which the export value was 5.08 billion US dollars. Are you online? 20 10 the most valuable brand in China? In the evaluation, the brand value of Midea reached 49.786 billion yuan, ranking sixth among the most valuable brands in China. 20 10 was released by Brand Finance, an internationally renowned institution and British brand value consulting company, in February. Top 500 most valuable brands in the world? China Hemei Group was selected as the only home appliance enterprise in China. 20 10 was released in china enterprise confederation and China Entrepreneurs Association in September? Top 500 Chinese enterprises? China and the United States ranked 67th.
Midea Group has made positive contributions to local economic development while maintaining rapid growth. Eleventh five-year plan? During this period, Midea paid more than 654.38+06 billion yuan in taxes. Since 1998, Midea Group has donated more than 400 million yuan for disaster relief, social welfare, science, education, culture and health, sports and other undertakings.
Outlook? Twelfth Five-Year Plan? Will beauty continue to be promoted? Specialization, industrialization and globalization? Formulate development strategies, strengthen independent innovation, actively promote structural adjustment, accelerate the transformation of development mode and enhance global competitiveness. By 20 15, Midea's annual sales revenue will exceed 200 billion yuan. Create another beauty? , into the world's top 500, and become the world's top three white goods international enterprise groups with global competitiveness.