Desserts have always been the favorite of beauty, but also the favorite of small children. How to occupy the high ground in the many dessert business, how to attract customers. It is up to the businessmen to brainstorm. The following is a sample of my dessert store business plan for your reference,
Dessert store business plan
I. Summary of the plan
Along with the development of the economy, fierce competition is inevitable. development, fierce competition is inevitable, ? irritation? depressed? Become people often hang in the mouth of the words; at the same time, today's children lack of hands-on practice opportunities; in addition,? The desire for differentiation is a common theme among the public, especially the young. The mentality of the public, especially young students, occupies an indispensable position. Making a one-of-a-kind cake, candy, and other food products, and having an extraordinary hands-on process, has a huge potential in the group of young people, children, and students! Therefore, in order to alleviate the pressure of fierce competition, give children a do-it-yourself condition, and give young people a unique enjoyment, our ?DIY food chain store? was born. Considering the fact that our college students are short of funds, we decided to build a small to big industry, starting from a simple DIY cake store? Starting from a simple "DIY cake shop", we will make our own brand, gradually expand our industry, and form a chain of DIY food. Create an urban shelter!
Second, the enterprise introduction
1, the project name: DIY cake store?DIY food chain
2, the project purpose: to create urban shelter, leading the young fashion!
3, the project declaration: my cake, my Young!
4, store name:
I Cake?DIY cake store
Note: <1>, I ? I, I Cake?My Cake, is DIY cake, do-it-yourself cake, unique cake in the world!
<2>, I with ? Love? Harmony, is like cake, like our cake store!
5, store theme song:
"Sweet" ? Jay Chou
Main lyrics: I gently taste a bite of what you say love me?
It will be played in the store for a certain amount of time every day.
6. Slogan:
My Cake, My Young!
Note: Young has two levels of significance, on the one hand, it is the embodiment of our youth-oriented group, on the other hand, Young is related to ? On the other hand, "Young" is the same as "Kind", which means "DIY". On the other hand, Young is synonymous with "like", i.e. DIY make your own cake, just the way you want it!
7, store logo:
Note: a candle on the top, is the letter ?I? of the transformation, the left side of the missing piece of the circle is the cake is also the letter ?C?, with the back of the ?ake? connected to the ?Cake? on behalf of the cake, and then with the candle together, is the name of our cake store ?I Cake?!
8, store address:
Choose the school near the young people gathered near the area, and convenient transportation. (Because the main object of this project is to face the young group, we will be easy to prioritize the principle, and, because of its source of students constantly renewed, resulting in a guarantee of the persistence of the source of customers, so choose the school near the lot).
Three options:
<1>, Haidian Wudaokou Hualian near the street store for rent
Area: 50 square meters
Description: the surrounding all over the many colleges and universities traffic is very most people are familiar with the concentration of consumption of students in colleges and universities, the consumer crowd can not be questioned. It is an excellent store business field.
<2>, near the west gate of the University of Nationalities, the store has catering conditions
Area: 45 square meters
Information: Pro main street, water and sewage, power and electricity. The consumer crowd is mainly young people, large flow of people, strong consumption capacity. This store is suitable for the operation of catering and other industries.
<3>, Weigongcun street catering store for rent
Area: 40 square meters
source information: this store is located in Weigongcun street in the busy area, adjacent to the university, near the main road bus stops, around a number of brands of food and drink, clothing stores, snacks and milk tea, the flow of people is very large, pure one layer, face width of 8 meters, water and sewage, power and electricity, can be registered.
9, store layout:
style using a diverse layout, such as: fairy tale version, European version, jungle version, cozy version? Each mutually independent interface of different thematic styles for different people's preferences. (itself is a DIY store, let it a? Unique? In the end! Everyone has their own unique mood.)
Reference pictures of cake making are lined up around the perimeter, large and easy to see, making it convenient for everyone to make cakes.
Third, market analysis
We are mainly divided into two parts to investigate, the survey group mainly focuses on the college student group, and according to the choice of everyone to make the corresponding chart and industry analysis. The following is our statistical data from the survey, questionnaires and network survey poll samples are detailed in Exhibit I and Exhibit II.
1, questionnaire survey:
As this project is mainly for the group of college students themselves, so the questionnaire survey is mainly for college students.
(Note: Some of the options are multiple choice, so the percentage of some options add up to more than 100%.)
<1>, the frequency of going to the cake store:
Girls rely on cakes much more than boys, so our cake store will add more girl elements to attract more customers.
<2>, the use of the cake:
Birthday is still the main sales of the cake, so we will make DIY cake with birthday utensils to make the birthday more unique,
<3>, the market to meet:
The types of cakes in the market basically meets the needs of the public, although the DIY cake will have some impact. Cake will have a certain impact, but, on the other hand, the market has the experience as well as the model, we can directly draw on the use.
<4>, DIY way attitude
In general, everyone is still very optimistic about DIY way, so we still have a lot of room for development.
<5>, Is willing to spend time to make the cake by themselves?
Boys are more rational than girls, girls are more romantic and boys are more practical, so we will focus on girls to develop our industry.
<6>, the price of the cake:
The price of the cake is more concentrated in the 50-150, so we will arrange the cake according to the specifications of the raw materials, the basic positioning in the price of 100/pc, up and down will fluctuate.
<7>, the size of the cake:
We make cakes or entertainment-based, too large cake is not adapted to the production of everyone, so we initially set at 12 inches / a, based on different circumstances, can be mobilized between 10-20 inches.
<8>, the shape of the cake:
Round mostly, we will provide a large number of round molds for the production of the cake, at the same time, the use of reference materials to help customers complete their own ? strange shapes? s production.
<9>, Worries:
Hygiene and safety, material reserve is the main topic of concern. Therefore, we will increase the disinfection equipment and update the materials in time to ensure the freshness of the materials under the premise of getting the health license.
<10>, production environment
People still like elegant environment, so we in different styles or will be quiet elegant and comfortable style.
<11>, the production of the cake partner:
Most of the lovers to the store. Therefore, we want to create a warm and romantic mood to attract more couples to our store.
<12>, DIY cake store frequency:
Timeliness determines the importance of our choice of address. Therefore, we choose to be near the school, because the school has a constant flow of new students every year.
<13>, publicity channels:
Most of the students choose ? Friends recommended? Therefore, it is essential to pay attention to repeat customers, create a good atmosphere, and create a system of recommending friends preferential, our DIY cake store will surely not shin!
2, network survey:
The network coverage area is relatively large, so we can find people from all walks of life from here, in order to determine our geared to the object
(Note: In order to expand the coverage area of the vote, we take multiple channels, a large number of people to release the polling method, now only a part of the screenshot of which, the statistical table is made from the full overall data. )
<1>, focus on the crowd gender
Girls are more concerned about the cake, so we focus on the point or in the girls.
<2>, focus on the age of the crowd:
The young group is mainly our object, mainly focused on college students as well as primary and secondary school students.
<3>, the willingness of the concern:
Our DIY cake store is still very promising.
<4>, Concerned about the problem:
Unlike the results of the questionnaire, the crowd on the network is more worried about the time of the cake production, combined, or time is more important, so we have developed a series of efficient programs.
<5>, the frequency of coming to the DIY cake store:
The same as the questionnaire, only firmly grasp the students of this large consumer group, we can have a steady stream of customers.
3. Prospect prediction
Through our research in more than a month, we have done questionnaires, published online polls, and visited many businesses in the DIY industry, summarizing many advantages.
First of all, people's attitude towards DIY is still very friendly, the data shows that there are greater than 80% of people chose to be willing to come, especially the younger generation, all want to have their own unique things. Therefore, we will seize people's this psychological start, will certainly have good results.
Secondly, girls love cakes far more than boys. And most of the choice will not come are boys, but they also chose will come with their girlfriends, so that, as long as we can do to make the girls satisfied, then why worry about no source of students?
Third, we ourselves are a college student, from the campus out, we know very well what students want now, do not want what. The ability to have a good communication with the customer's mind is the key to the success of the business. Therefore, this will inevitably become our good resources!
Fourth, through our own budget, as well as successful cases, the cost of opening a DIY cake store is less than 100,000 yuan, which is very feasible and low-risk for our college students who do not have much financial resources.
Fifth, we visited a lot of DIY businessmen, we generally use? The future is bright. This is the word that describes the development potential of this industry.
At the same time, we also found a lot of risks, but we also found a solution.
First of all, making cakes by yourself is really a time-consuming and laborious thing, and a lot of people will not patronize it because they don't have the time for a long time, so we have improved the technology, and at the same time, we have added an elegant and soothing atmosphere, so that everyone's irritated heart can be calmed down for a while.
Secondly, the cake itself is synonymous with luxury colors, so many people choose to come only once. Therefore, we need a constantly renewed source of students, so we built the store near the school, every year the arrival of new students, which means that every year there are new customers visit our DIY cake store! Business is constant!
In summary, it is not difficult to see that the scenario of DIY cake store is still very considerable, as long as we have the idea and information, we can definitely realize it!
IV. Personnel and organizational structure
V. Financial plan
1. Start-up capital: 100,000 yuan. (If necessary, you can apply for another 70,000 yuan loan)
2, procedures: (business license, health permit, registration, tax registration, etc.) 1000 yuan.
Health license: go to the Health Bureau to apply for a health license (about 150 yuan).
Business license: after the health permit, bring the health permit, the person in charge of ID card, real estate documents, contracts, photos to the local industrial and commercial office to apply for a business license (about 140 yuan).
Tax registration: after the business license to the tax office within thirty days for the tax registration certificate (about 100 yuan).
3, store: rent, Haidian District, / month.
<1>, Haidian Wudaokou Hualian near the street store for rent
House type: store
Area: 50 square meters
Rent: 21,000 yuan / month (half a year)
Description of the premises: the surrounding all over a lot of colleges and universities with convenient transportation is very familiar to the vast majority of the people ear to hear the concentration of consumption of college students. The consumer crowd is not to be questioned. It is an excellent place to do business.
<2>, near the west gate of the University of Nationalities, the store has catering conditions
House type: store
Area: 45 square meters
Rent: 9,500 yuan / month
Housing information: Pro Main Street, water and sewerage, power and electricity. The consumer crowd is mainly young people, large flow of people, strong consumption capacity. This store is suitable for business catering and other industries.
Infrastructure: water and electricity
<3>, Weigongcun street catering store for rent
House type: store
Area: 40 square meters
Rent: 10,000 yuan / month
Housing information: this store is located in Weigongcun street busy area, adjacent to the University, near the main road bus stops concentrated. Surrounded by a number of brand-name restaurants, clothing stores, snacks and milk tea store, the flow of people is very large, pure one layer, face width of 8 meters, water, power and electricity, can be registered, suitable for a variety of clothing and accessories, brand-name snacks, Western-style restaurants and other industries.
Infrastructure: water and electricity
4, machinery and equipment: 20,000 yuan.
Gas oven: New South brand a layer of two dishes 3500 yuan.
Egg Beater: 20 liters Henglian 1700 yuan.
Bread box: stainless steel 15 layer KitchenAid brand 1500 yuan.
Fresh milk machine: 1700 yuan.
Cake display cabinets: refrigerated 4000 yuan.
Workbench: stainless steel 1000 yuan.
Egg brush: Sannen brand 37 yuan, high temperature resistant paper 10 yuan.
Scraper: should be sent.
Mounting mouth: good 150 yuan.
5, front and interior decoration: 10,000 yuan.
The interior of various styles each occupies a different place, but the elegant style is mainly.
Decoration company:
Company name: Beijing Hongkun Century Decoration Co.
Address: Room 705, Wanjing Apartment, No. 28, A, Beiwa Road, Haidian District
Style: warm and romantic
6, air conditioning (one-horsepower): 1500 yuan.
Meiji KF-23GW/Y-X(E5)
7, raw materials: 10,000 yuan.
Corn flour, low-refined flour, sugar, salad oil, cream of tartar, etc.
8, advertising costs: about 20,000 yuan.
<1>, flyers posters, etc.:
Company: small droplet design studio
Form: 3 folded brochure
Design fee: 1200 yuan
Print: 5000 copies (1 yuan / copy)
Form: flyer
Production costs (including distribution costs): 0.1 yuan / Zhang
Printed: 5000
Form: Coupon (perforated)
Production costs: 0.5 yuan / copy
Printed: 500
Form: Poster
Production costs (including the cost of posting): 5 yuan / sheet (60 * 80cm)
Printed: 1000
<2>, website advertising costs:
Form: website advertising
Publicity: 9000 yuan / year.
9, cake production
Reference:
10, staff clothing costs: 900 yuan.
300 yuan * 3 = 900 yuan
11, other (customers with disposable aprons, packaging, etc.): 5000 yuan.
Apron: 2.5 yuan / one
Packaging box:
Membership card production cost: 0.5 yuan / one
12, activity funds: 10,000 yuan.
Six, marketing strategy
(a) advertising
1, posters flyers:
In the major colleges and universities to distribute flyers, posters.
Preliminary: ***5000 sheets.
2, network advertising:
Pre-phase: advertisements on major websites (such as intranet, Kaixin).
Later: along with the development of the enterprise, the later will develop the small game of application software to publicize the cake.
3, TV and radio:
In the TV program suitable for young people, as well as radio broadcast advertising video
4, newspapers and magazines:
In the young people's newspapers and magazines to publish a large page of advertising.
(B) business arrangements
Hours of operation:
Monday to Friday: 6:00?23:00 (for customers)
Holidays: 24 hours a day
Business:
<1>, the customer tells the clerk that he or she would like to make a cake, cookies, tiramisu or chocolate. The clerk will help them to prepare the necessary raw materials, such as cornstarch, low refined flour, sugar, salad oil, cream of tartar, etc., and measure the right amount of water, the customer only need to mix, bake, modeling, you can get their own desired pastries.
<2>, we are also incidental to the operation of breakfast and late-night snacks of finished cakes and chocolate and other pastries.
<3>, we implement the membership card system, that is, where the store within a year of consumption of 3 times or recommend a friend to the store consumers, are entitled to an exquisite membership card, with this membership card, enjoy the whole 10% discount.
<4>, where my store members, birthday shopping to the store, can get a special birthday gift, to your birthday a surprise! Not a member of the customer, birthday day to the store consumption, can get a birthday card and gift.
<5>, we provide free photo service, free of charge for the production of the cake customers to take pictures, leaving memorable points of the moment. If customers need, we can send the electronic version of the photos to customers.
<6>, the store set up a message board, there is what you want to say to friends, family, or what to our comments, you can write on it, we provide free beautiful cardboard, warm you and me!
VII, risk management
In the market research, we found a lot of risk, but we also found a solution.
First of all, it is really a time-consuming and laborious thing to make cakes by oneself, and many people will not patronize it because they do not have the time for a long time, therefore, we improved the technology, and at the same time, we added an elegant and soothing atmosphere, so that everyone's irritated heart can be calmed down for a while.
Secondly, the cake itself is synonymous with luxury colors, so many people choose to come only once. Therefore, we need a constantly renewed source of students, so we built the store near the school, every year the arrival of new students, which means that every year there are new customers visit our DIY cake store! Business is constant!
Furthermore, there are our competitors in the market, we must always update our product venture and always advertise.
Seeing that a delicate and lovely cake, are you moved? Do you want to be in the fairy tale kingdom, in a romantic atmosphere, make your own a belong to their own? The cake is a very special cake for you, and you can make it yourself. Cake? Or for appreciation, or for tasting, or for relaxation? In order to meet your needs, we are organizing our own DIY cake store! Now we carry out a survey on this, here, we solemnly promise that the results of the survey is for research purposes only, the results of confidentiality, I hope you can spare a little precious time to fill in truthfully, thank you!
End
?
I highly recommend