Today, Pizza Hut began to use the new menu in more than 390 happy restaurants across the country. The updated menu contains 10 dishes and 102 products, which is the biggest innovation in product research and development since Pizza Hut established its brand-new positioning as "Western-style leisure catering expert" in 2007.

The product renewal rate is 50% per year. Although Pizza Hut will change the menu every six months to increase consumers' product choices, this menu update is obviously a leap. Pizza Hut said that compared with the old menu, the new products of the new menu have increased by 25%, and will keep this update speed, that is, 50% products will be replaced every year.

In terms of categories, Pizza Hut's "dinner" has added two categories of barbecue dishes and delicious Italian rice to the new menu, and coffee has also been separated from the beverage category. Baked rice is undoubtedly the most refreshing single product, including grilled chicken and cheese baked rice, a barbecue baked rice, and top choice curry beef baked rice. In the future, consumers can "eat" when they go to Pizza Hut.

Since 2006, Pizza Hut Happy Restaurant has gradually adjusted its product development strategy, further emphasizing the unique "whole meal concept" of western food, including the all-round development of snacks, salads, soups, main courses, desserts and drinks. Nowadays, in Pizza Hut Happy Restaurant, which is famous as a "pizza expert" all over the world, the main courses are not only 14 pizza, but also three kinds of baked vegetables, five kinds of pasta and three kinds of roasted rice. Obviously, after two years' efforts, Pizza Hut's new menu has proved the success of the "go all out" product development strategy with 10 products of 0 categories.