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Full of flowers, the heart of the direction: BAIC Group 2023 in the first quarter of the realization of the "open door red"

Sprinting is the posture of BAIC Group in 2023, and for the well-prepared, every time you move, you are bound to arrive.

Public data show that in the first quarter of this year, BAIC Group achieved vehicle sales of 410,000 units, an increase of 11.2% year-on-year, vehicle wholesale and terminal sales both beat the broader market;

Realize operating income of 116.7 billion yuan, an increase of 5.1% year-on-year, the total amount of profit to achieve a breakthrough;

Output value in Beijing to achieve 86 billion yuan, an increase of 2.6% year-on-year, the comprehensive The first shot of the "open door": overseas exports hit a new record high.

In 2022, BAIC Group realized 104,000 vehicles exported overseas, commercial vehicles kept the first export in the industry for 12 consecutive years, and independent passenger cars officially entered Europe.

From January to February 2023, BAIC Group's cumulative vehicle exports totaled 24,000 vehicles, a year-on-year rise of 61.34%, of which BAIC International exports of independent passenger car segment soared by 132.7% year-on-year, which is the first time for BAIC to launch a New Year's Day. The first shot in the new year for BAIC is "opening the door to success".

The second shot of "opening the door to red": JUXI pioneered the industry

At the beginning of the year of 2023, JUXI won the second place in the new energy category of "China's automobile brand quality ranking";

Terminal sales of JUXI brand increased 61% year-on-year in the first quarter, while terminal sales of JUXI brand increased 61% year-on-year. In addition, the world's first "intelligent parent-child car" KAOLA debut, creating a new category of parent-child travel.

The third shot of the "open door": the independent commercial segment consolidated its position as the industry leader

In the first quarter of 2023, BAIC Foton realized terminal sales of 150,000 vehicles, up 24% year-on-year, and continued to remain the No. 1 in the commercial vehicle market;

On March 20, Foton released its 10.96 millionth vehicle delivery ceremony, once again setting a new record for China's commercial vehicle market. On March 20, Foton announced the delivery of the 10.96 millionth vehicle, which once again set a new record of 10 millionth commercial vehicle sales in China, blowing the next 10 millionth trumpet and leading the sustainable and high-quality development of China's commercial vehicles.

Beijing Heavy Duty Truck, a new commercial vehicle brand, was launched, and the first vehicle has successfully rolled off the production line, further consolidating BAIC's position as a leader in China's commercial vehicle market.

On March 28, China's first digital twin intelligent factory for heavy trucks was inaugurated and put into production. Relying on the empowerment of intelligent algorithms, the factory has comprehensively improved the utilization of resources, lowered the cost of a single unit by 20%, and improved the quality by 22%. At the same time, the whole production process is transparent and participatory.

Fourth shot of "Open Door": Beijing Benz breaks monthly production record

Beijing Benz breaks monthly production record in March 2023, and in the first quarter of this year, in the face of the "wave of price reductions" in China's auto market, the luxury brand "sales chaos" is a major challenge. In the first quarter of this year, during the "price cut wave" in China's auto market, Mercedes-Benz achieved outstanding results in response to the changing market demand in the face of the "sales melee" of luxury brands.

The fifth shot of "Open Door": Hyundai's market share of various models continues to rise

Beijing Hyundai focuses on product adjustment and structural upgrading in 2023, and the share of Elantra, ix35, Tucson and other models continues to rise. In addition, Chinese and South Korean executives have reached a number of **** understanding on the future development of Hyundai.

"Open the door" sixth shot: industrial chain enterprises to speed up the pace of breakthrough

Beijing Automobile Group other industrial chain enterprises in the first quarter of 2023 also accelerated the breakthrough of the external market, the whole value chain in-depth synergistic, and joint efforts to defend the main industry. The parts and components segment coordinated the scheduling of more than 200 supply chain enterprises, which strongly guaranteed the Group's "open door" in the first quarter; the service trade and logistics segment provided customers with professional transnational supply chain integration services, and transported the largest single batch of export orders from the domestic car-making new forces.

From the above six aspects, we can see that for BAIC Group, the "first quarter of 2023" is not a result, but a destination that is destined to be reached from the first step into 2023.

The destination is not the end, but the next starting point.

At the upcoming Auto Shanghai, BAIC will bring its own brands and joint venture brands*** to the show. A number of new cars and concept cars will make their debut, and will also present a refreshed release of relevant brand concepts and technology brands.

For BAIC's outlook on the Shanghai Auto Show, we can start from the two key words of "innovation" and "green" to enter this industry feast.

Polar Fox: China's high-level self-driving demonstrator

Recently, the first batch of Appollo Moon 2023 verification cars delivered by Polar Fox to Baidu's "Turnip Express" came off the production line smoothly in Zhenjiang factory, after the 300 Apollo Moon self-driving cars that Polar Fox has delivered were intensively put into use in Beijing to serve the city. Previously, 300 Apollo Moon self-driving cars delivered by Jihu have been intensively put into use in Beijing, the service area has been expanding, and the demonstration capacity has been significantly improved. At present, the Apollo Moon in Beijing is mainly distributed in Jingkai District and Shunyi District. After the delivery of this year's batch of cooperative vehicles, the Extreme Fox version of Apollo Moon will become the largest fleet of radish fast-running self-driving vehicles in the country.

It's worth mentioning that Extreme Fox Auto also announced that it will join hands with Wenxin Yiyin*** to create a high-level AI interactive travel experience.

Beijing: market segments in full bloom

Beijing off-road vehicles, as an off-road brand with a history of more than 60 years, is a representative of the "special" in the "high-tech special" strategy. "The BJ60 has become the most interesting "new off-road force" at the Shanghai Auto Show with its subversive "home play off-road" concept and strong product power.

The Beijing Magic, which is equipped with the "Magic Core" 1.5T engine and delivers 7-second zero-hundred acceleration, not only has outstanding performance, but also performs well in styling, intelligence, and intelligent driving, making it "the product that best understands the young group of Generation Z."

Beijing Magic is the most popular vehicle in the world.

Beijing X7, as the "compact SUV space benchmark", has the longest wheelbase of 2800mm in its class, and is equipped with a number of unique intelligent technologies, which not only brings users a convenient and intelligent driving experience, but also protects their travel safety in multi-dimensional scenarios.

Beijing Benz: The long-wheelbase GLC SUV returns

On December 28, 2022, the new Mercedes-Benz long-wheelbase GLC SUV officially rolled off the production line at Beijing Benz. In addition to offering a 7-seat version for the first time, the new long-wheelbase GLC SUV also features exclusive NVH-optimized tuning for Chinese road conditions and Chinese market demand. At the same time, Intelligent Quality runs through all production stages of the new long-wheelbase GLC SUV, fully guaranteeing the accuracy and consistency of the production of the new long-wheelbase GLC SUV and ensuring that every new long-wheelbase GLC SUV meets the global unified quality standards of Mercedes-Benz.

In terms of intelligent logistics, with the help of the AmSupply system that has been fully launched, Beijing Benz will accurately control all aspects of the incoming, outgoing, warehousing, and consumption of spare parts, and provide more efficient and accurate logistics for the new Long Wheelbase GLC SUV, which will significantly improve the market response speed of the new Long Wheelbase GLC SUV.

Beijing Hyundai: "2025 to new plan" implementation of the first year of the big show

Beijing Hyundai in the first half of 2022 won the Chinese and South Korean shareholders to increase the capital of 6 billion, which will help the brand in the transformation of electrification, product upgrading and optimization of the layout of the channel to provide strong support. 2023 is the year of the Beijing Hyundai "2025 to new plan", the first year of the Beijing Hyundai "2025 to new plan". In 2023, the first year of implementation of Hyundai's "2025 New Plan", Hyundai will fully comply with the global automotive technology and the upgrading trend of Hyundai Motor Group, push forward the full hybridization of fuel vehicles, and accelerate the introduction of the world's bestselling pure electric vehicle brands.

At the Shanghai Auto Show, we will be able to see how Hyundai interacts with young consumers with zero generation gap, and comprehensively creates the brand label of "technology, sport, and vigor".

Driving summary: All fruits on the timeline

On Jan. 31, BAIC and Bertrams Automotive Safety Systems signed a five-year strategic cooperation agreement to further strengthen their business cooperation in the chassis, body and intelligent driving business areas.

On February 1, BAIC signed a strategic cooperation agreement with Bosch China. The two sides will build a comprehensive and in-depth strategic cooperation in the fields of intelligent cockpit, intelligent driving and intelligent Internet connection.

On February 24, BAIC and Horizon officially signed a strategic cooperation agreement to further strengthen their business cooperation in the field of intelligent driving. Based on the full series of Horizon's Journey chips, such as Journey 2, Journey 3, and Journey 5, BAIC will realize the research and development and application of intelligent products for many of its own brands, and the first mass-produced cooperative model is expected to land this year.

On March 13, BAIC Group and Ningde Times signed a strategic cooperation agreement on business cooperation and advanced technology empowerment. According to the agreement, Ningde Times will be y integrated into the vehicle development and production of BAIC Group's independent brand new energy vehicle enterprises, and provide competitive power battery products and service guarantee.

In March, BAIC signed a strategic cooperation framework agreement with Beijing Institute of Technology (BIT), in which the two sides will build on their respective strengths to carry out comprehensive cooperation in the fields of talent cultivation, scientific and technological innovation, product research and development, and industrial incubation, and *** with the construction of an all-encompassing, in-depth, and multi-form university-enterprise cooperation system.

In the BAIC Group, the kind of "start of the year that is the sprint" posture, so that "open the door" is not a sales, the number of results, but the beginning of the movement is destined to arrive at the destination.

In the first quarter of 2023, when the "difficult start" in the form of a "wave of price cuts" dominated the market mainstream voice, what makes the BAIC Group to bear fruit?

Byron said, "I'm prepared to weather any storm, no matter what kind of sky is overhead."

I think this is not a passive choice when faced with a period of change in the industry, but rather an ability to proactively take the pulse of the times.

I noticed that in 2022, the BAIC Group, with the vision of "creating smiles for the world," has completely renewed its "BAIC-Sunflower" corporate citizenship brand concept. The more tense the moment, this smile is particularly touching.

The flowers in the trees at this moment come from the heart.

Beijing Automobile Group (BAIC), which smiles like a sunflower, will be ready for the banquet in April.

See you at the Shanghai Auto Show.

Written by Zhao Xiaozha

Picture: Internet

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