When ordering, I was told that there was no paper menu, and I needed to scan the QR code and pay attention to WeChat official account before ordering. The practice of compulsory scanning code to order food has angered consumers, and the restaurant may face the situation of being sued by users. In the catering industry, there are many similar situations in the country, all of which require users' attention and authorization to order food smoothly. The QR code relies on the WeChat applet, and the development authority is completely in the hands of the store or the three-party development company, which is not only convenient to obtain the user's private data, but also lacks effective supervision measures.

What benefits can scanning code order bring to restaurants, and why more and more restaurants join this team.

The most intuitive embodiment is that the production of paper menus is reduced, especially restaurants that change menu frequently can save a lot of money, and electronic menu is more intuitive and convenient; The configuration of the waiter has been reduced. Before, the registration of the user's ordering was completely recorded by the waiter, but now the user can complete the order in the system by himself.

In addition to the reduction in operating costs, there may be sources of profit that we can't see. Once the user authorizes the applet, the background server will be able to obtain a lot of user information. For data analysis, we can get a lot of valuable things. In addition to selling users' private data, users' habits, hobbies and tastes can also be analyzed for accurate advertising.

The service of ordering food manually should be retained; Consumers cannot be forced to pay attention to the merchant WeChat official account, and user privacy data cannot be infringed; Once there is an act of forcing consumers to order food, they will help consumers defend their rights in accordance with relevant procedures.