Question Description:

Looking for an answer to the question: What do dealers, agents, and distributors all mean? What is the relationship between them?

Answer:

Agent: Agent is to take care of business on behalf of the enterprise, not to buy out the enterprise's products, but the manufacturer to give the amount of a business behavior, the ownership of goods belongs to the manufacturer, not the business. They likewise do not use their own products, but on behalf of the enterprise to sell out. Therefore, "agent" generally refers to those business units that earn a commission from the enterprise.

Distributors: With the concept of wholesale outdated, the fashionable concept is distribution. The so-called distribution is divided to sell. Visible in the sales process, has taken into account the next home, not blind sales, but planned sales, businessmen have the concept of service terminals. Distribution and wholesale is relative, from the perspective of management and planning on the definition of business. Therefore, "distributor" generally refers to those who have a sense of service terminal business.

Dealer: Dealer means, take the money, from the enterprise into the goods, they buy goods are not their own use, but turn to sell out, for them just after the hand, and then sell it, they are concerned about the spread, rather than the actual price. The business is not selling on credit to them, but has received money for it. The term "dealer" refers to a merchant, which is a business unit. So a "dealer" is generally a business unit that takes money from a business to buy goods.

Wholesaler:The concept of wholesaler is a former name for a merchant, which has gradually tended to be eliminated. As the name suggests, wholesaling is to buy goods in batches and then send them out in batches. It can be seen that such a business has no plan, just a concept of buying and selling goods, and less management and control. So the wholesaler, generally refers to no service terminal awareness of the sitting business.

Retailer: Retail is one by one sales, not like wholesalers, a batch of sales. So retailer, generally used by enterprises to say store.

Other points:

I.

1. Agents can be agents of a single brand or multiple brands.

2. Distributors must be the agent of many brands, such as Shiping Distribution, Longlin Distribution.

3. Distributor is a more general title, including agents, distributors and simple traders (not from the original factory but from other channels).

Second, the agent is a distributor is also a dealer, but distributors and dealers are not necessarily agents. There is no difference between a distributor and a dealer.

Third, distribution is a sales method concept. Distributor is a transfer station, a manufacturing enterprise will be entrusted with the product transfer station sales. Agents are authorized by the manufacturing enterprise in a certain area time terminal sales. Distributors are similar to traders, free trade.

Fourth, the distributor broadly speaking, including agents dealers; agents and dealers exist whether or not to obtain authorization. Of course, there are also more agents of nature agents.

Fifth, mainly from the product ownership to distinguish: distributors have ownership of the product; agents generally do not have ownership, only commission. Distributors generally only do not do the terminal channels.

Six, the distributor is authorized by the original manufacturer, sales of a full line of products, on behalf of the manufacturer to deal with the business distributors can get the goods in the original factory traders, did not get the original authorization, the original factory will not be rebates agents to get the original authorization to sell some of the products, the original will be rebates and other agents abroad are also called distributors. Agents of the supporter is the original factory (for a single brand exists only), we generally understand the distributors and dealers is the whole and market resources, customer service, multiple points of support!

Seven, mainly from the product ownership to distinguish: distributors have ownership of the product; agents generally do not have ownership, and only receive commissions. Distributors generally only do not do the channel terminal

Eight, the dealer is divided into ordinary dealers and special dealers. The former is unrestricted and outside the ordinary daily necessities as no restrictions, while the latter and large agents or manufacturers have certain sales, product prices and other aspects of the special agreement. Distributors are between agents and dealers. Agent is a product in the sales process authorized by the manufacturer in a certain region qualified to sell the product business. It is divided into regional, national, provincial, municipal and county levels, etc., and is divided into exclusive agents, general agents, hierarchical agents, all agents have the corresponding privileges, the agent level is low, in principle, by the management of the higher level of agents.