I. Introduction

Tea, as a kind of health care drink, is the contribution of the people of southern China in ancient times to the dietary culture of China, and the contribution of the Chinese people to the world's dietary culture. Nowadays, opening a tea store is absolutely popular.

Second, the project

1, the purpose of this plan.

To provide sufficient information for those who are interested in investing in this project.

To provide basic data and guidelines for the future operation of this program.

2. Company Profile.

The company set high-grade professional tea culture in one, to "inherit the culture of the Millennium, promote national tea" as the concept, to pursue and promote the spirit of the tea ceremony "health, beauty, and, respect" as the main theme, is committed to creating a first-class tea culture enterprise allows you to experience the traditional tea in a beautiful and refined environment. Exquisite environment to experience the traditional tea atmosphere, so that you can find a quiet harbor in the fast-paced city life, we will be happy to provide you with VIP-level service.

3, industry background.

With the rapid development of today's world, people's standard of living in the gradual improvement of the quality of life to a substantial increase, but these also caused the acceleration of the pace of life, the gradual increase in pressure, more and more lonely, human indifference. It is difficult for us to seek a piece of pure land of the soul to settle our tired hearts. But while more and more problems are increasing, there are also more and more needs, which provides more and more opportunities.

We all a customer-centric, we adhere to our Chinese civilization, integration and development of traditional culture at the same time, to provide customers with a place to speak freely, where you can meet like-minded friends; here, you can communicate with more people to dispel loneliness; here, you can be alone, listen to music, immersed in the soothing rhythms of the music, relaxation of the nerves and the body and mind; here, you can listen to music, immersed in music, relaxation of the nerves and the body and mind; here, you can listen to music, immersed in music, relaxation of the nerves and the body and mind. and body and mind; here, you can work with your family, in the atmosphere of music to enjoy the warmth of the family, so that the so-called generation gap disappeared around us, to create a warm and harmonious family atmosphere; here, you can also be with friends, tea words of joy, ***叙友情; here, you can find a comfortable and happy negotiation and trading place for you and your customers, in this way there is no strife and no noise only Peace and quiet, harmony and tranquility of the environment towards success; here, we provide you with a series of convenient - music equipment, Xiangqi, Go ...... leisure, you can find music friends or chess friends, so that life has flavor, so that city life is no longer monotonous and no longer lonely. Monotony is no longer lonely. Our teahouse was born in such a historical situation.

4, marketing.

The market is made up of all potential customers who have specific needs or desires and are willing and able to engage in exchanges to satisfy those needs and desires. Our market segmentation is aimed at those consumers who aspire to quiet and suitable to start the implementation of the tea market as a guide to provide customers with a place to relax in the busy city.

5, corporate management.

The company's initial stage of development, in a simple structure, smaller scale, the process is more stable at the primary stage, so as to maintain both the advantages of the centralized and unified operation of the linear system, the company's internal production processes, including the company's basic framework and mode of operation of the positioning of the product supply process for the establishment of direct sales channels, the development of export channels, and the establishment of a marketing network to implement the plan.

6. Conclusion.

The company's teahouse to leisure to promote culture, there will be great prospects for development. , If enough investment can be obtained, this project will bring great returns for investors.

Third, business management program

1, positioning.

Mingyatang Tea House as a carrier of Taoist culture, by providing painting and calligraphy room guzheng.

Tea products and tea performances serve the high-end consumer groups who are keen on tea culture and have cultural taste.

2, business model.

(1), product mix.

Teahouse product portfolio includes: tea products, service equipment and other brand elements, tea culture, service catering, performing arts, music.

Tea: the main choice of Dahongpao, Iron Goddess of Mercy, Xinyang Maojian, Keemun Red Tea, Xihu Longjing, Yunnan Pu'er and other high-quality and historical brand categories.

Product sources can be established through the manufacturers of long-term supply mechanism, take goods can be in Maliandao can also establish strategic cooperation with local manufacturers.

Ware: the choice of tea ware is simple and natural celadon such as Ru porcelain.

Service equipment: such as tablecloths, clips, cup holders and so on, all through the oem form of playing on the Mingyatang teahouse brand.

Tea culture: Xinfang Tea House waiters not only serve tea guests, each waiter must have their own specialization in tea, but also have tea performance and tea culture connotation. Usually tea staff to provide tea and tea culture services, later you can receive external tea performance activities to increase the revenue structure.

(2), the price combination.

The price of the teahouse products relative to other teahouses to locate the high price, especially the price of gift tea, teahouses can be a fixed supplier and cooperation in the operation of tea gifts.

Name area prices can be decided according to the reality of customer flow.

(3), promotional mix.

The teahouse operation needs to take advantage of the industry associations and media power, through the regular organization of tea culture salon activities to improve the popularity of the teahouse and atmosphere.

(4), channel mix.

Supply channels: China's top ten tea tea production areas and Changchun city store channels, factory in Changchun Office of the relevant resources and high-quality manufacturers cost advantage resources.

Marketing channels: teahouse membership management mechanism and public relations activities entrepreneurs theme activities networking resources.

Fourth, the competitive strategy

Jingyi teahouse relative to some big cities have become famous Lao She teahouse, five blessings tea, Yi Qingquan, ask the Heavenly Pavilion, more fragrant teahouse, Wu Yutai teahouse, etc. is in the rising star, which stood in the club but with the cultural connotation of the Dream of the Red Chamber of the teahouse characteristics, the only full excavation of the advantages of cultural taste, to do the full cultural heritage, and the supply of products to get the low-cost quality and inexpensive! There is an absolute advantage.

V. Management mode

1, site management.

The purpose of site management is to create a good environment for the Jingyi Teahouse suitable for business: space layout, lighting, background music.

The waste of the teahouse is the waste of the site vacancy rate, so the effective use of each corner, through the product layout and product structure and other forms to achieve the feeling of marketing everywhere everywhere tea culture.

2, staff management.

Employee time management and employee career growth and performance management is the core issue in the management of the teahouse. Through the membership management mechanism and each waiter has their own customer management files in the form of stimulating staff to take advantage of the time. Design the concept of tea category expert for each tea staff, so that each tea staff can learn and specialize, and their career can be improved and grow. Performance and benefits linked incentives can create benefits for them.

3, service management.

Service management is the tea ceremony requirements of the beauty of the people (including instrumentation, style, beauty, charm, language, beauty, beauty of the soul) embodied in the welcome, consulting, tea service, tea service, supporting services, billing services, complaint handling and delivery of guests and other links.

4, customer management.

The establishment of customer files, customer contact and out-of-store services.

The most important customer company archives; followed by the department manager and tea staff level by level management.

Teahouse management also includes: purchase management, warehouse management, financial management.

Six, the development strategy

1, shaping the personality.

Mingyatang tea culture personality business card interpretation.

2. Multiple grafting.

Multi-cultural grafting such as kunqu, catering, music, painting and calligraphy, and ancient books.

3, seize the long tail.

Internet popularity plus offline tea culture experience center.

4, activate the traditional.

Integration of fashion and traditional tea culture combined to attract new forces.

Excellent plan of innovation and entrepreneurship project for university students2

I. Industry Overview

Soon to come out of the ivory tower, according to their interest in the catering industry and learning to open a cake store after graduation, cake store has great prospects for development, people's lives are better nowadays, the level of consumption is high, and the pursuit of quality of life is high, the comprehensive cake shop has become a major consumer of the public. Cake store has become a major trend in mass consumption.

Second, the cake store profile

1. The store hair belongs to the food service industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.

2. The store intends to open in the community shopping street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Xiangyang Square, like.

3. The store needs start-up capital of 95,000 yuan.

Third, the business objectives

1. Due to the location in the commercial street, the source of relatively rich, but there are many competitors, especially the store just opened, want to open the market, must be in the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to gain a firm foothold in the shopping street and recover the cost in 1 year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a piece of heaven and earth, and become a well-known brand in the cake market.

Fourth, market analysis

1. Customer source: the store's target customers are: shopping and entertainment to the commercial street of the general consumers, accounting for about 50%; nearby school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.

2. Competitors: According to the survey results, there are a lot of domestic brand cake stores, only the Fuzhou chain cake store has a lot of such as Andrewson, Xiangyang Square, Red Leaf, Anchor. Therefore, the competition is very big

V. Business plan

1. Firstly, we go to several cake stores in the neighborhood to "spy on the intelligence" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy of all kinds of cake stores and business "tricks".

2. After raising all the money for the opening, you can start to "poach" in the major cake stores. Can not "blatantly" dig, to take advantage of the store less people, secretly run over and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.

3. It is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you fight for orders." From the experience of the product market certain competitive strategy: "Price reduction promotion is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers."

4. The cake store is mainly for the public, so the price will not be too high, is a low to medium price.

5. Some advertising flyers can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. The cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.

7. After many investigations, out of competition and other aspects of the needs of many cake stores to launch some of the cakes and cakes do not have much to do with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of the membership card is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name.

9. Put some promotional items on the table, magazines, the content is about the knowledge of pastry drinks, stories, etc., on the one hand, can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.

10. Whether it is from the store decoration, the image of the staff, or the cake production, should give customers a healthy, hygienic feeling. Cake store must strictly implement the national "Food Hygiene Law", which is based on the foundation.

11. The food industry has special job labor skills requirements: employees must hold a "health certificate".

Six, risk and constraints analysis

Because the cake store is not the street or the first store in the neighborhood, it is difficult for customers to change the consistent taste, so you have to spend more money and material resources and "gimmicks" to attract customers.

Excellent plan for university students' innovative entrepreneurial projects3

I have been living in school since junior high school, and I am well aware of the headache of the "food" problem, that is, the cafeteria's food problem. Since the school cafeteria is generally made in the form of a big pot of food, it is rarely popular with students, although it is less expensive.

A restaurant name:

xx naming rule description: low-key, simple, easy to remember, distinctive (here the characteristics do not mean directly reflecting the flavor) but not wacky, no more than four words, do not bring Xiang character. The current booking form is "xx restaurant" or "xx-so"

Second, the restaurant's flavor:

Xiangdong region's farmhouse flavor is the main one

Third, the restaurant is expected to area:

280~400m2

The restaurant is expected to be the area of the restaurant. 400m2

Fourth, the target city:

Guangzhou

Fifth, the location requirements:

1. In the surrounding 1 miles at least a medium-sized residential area, around a certain amount of mobile population, should be white-collar workers or rental target area;

2. If the conditions can not meet the first point, the location needs to be more convenient transportation, the traffic to and from a certain amount of private cars. There are a certain amount of private cars and people with spending power can see the location of the restaurant;

3. Rent can not exceed 60 yuan / m2, 40 yuan / m2, is a 10m2 or so on the first floor in and out of the store, the main business area on the second floor;

4. The restaurant itself needs to be able to park 7 ~ 10 family car capacity, or nearby not more than 200m have parking lot.

The overall evaluation of the site selection, due to the newbie investment funds should not be too large, so the location of the restaurant can not be now very busy place, but hope that more people to and from, and have the ability to consume, I hope that through the restaurant's flavor characteristics can attract old customers, the requirements can be done in three months after the profit of 10,000 yuan / month.

Six, the restaurant layout requirements:

Hall interior requirements can be placed 4 people small table or small round table 12 ~ 15, 10 large table 4, 16m2 box (4_4m specifications) 4 ~ 5. (But specifically depends on the layout of the store)

Seven, the restaurant opening budget:

1. Rent: two by one rent, to 250m2 calculation, each m2 is expected to be 50 yuan, this should be paid at once 45,000 yuan; if the area of the discrepancy, in any case, can not be more than 50,000 yuan

2. Decoration and design costs: 700 yuan

3. >

a. Facade external decoration can highlight the characteristics, conspicuous, but not exaggerated cost of _ yuan;

b. Internal hall decoration style to highlight the farmhouse flavor, decoration in general, but the requirements of the finished decoration can not have a bad smell, the cost of _ yuan;

c. Kitchen area of 40m2, the renovation emphasizes sewage, ventilation, the cost of _ yuan;

d. Toilet two, the male toilet is 1.5m2, the male toilet is 1.5m2, the male toilet is 1.5m2, the male toilet is 1.5m2. Men's toilet is 1.5m2, women's toilet is 1m2, requires ventilation, other no special needs, decoration _ yuan. Buy your own materials, the total *** is expected to 80,000 yuan

4. Licensing costs: fire, environmental protection, health permits and business licenses are required, the cost is expected to be 60,000 yuan

5. Purchase of paraphernalia costs:

a. 3 sets of air conditioning 5p, the box 4 sets of small 1p air conditioning, **** yuan (may also be used in the central air conditioning);

b. Ten ceiling fans or wall fans, ***2500 yuan,

c. Two refrigerators, two freezers, a disinfectant cabinet, its total of 10,000 yuan;

d. Kitchen utensils, ***45,000 yuan;

e. Tables and stools, ***6,000 yuan;

f. Other (please see the list), ***Total 2000 yuan,

g. Automatic washing machine 1 unit, 1080 yuan

6. Other unforeseeable costs, 2000 yuan

Eight, the restaurant decoration style description:

1. Facade decoration requirements conspicuous, highlighting the characteristics of the non-exaggerated, concise, and can reflect the level of its consumption

2. Hall description:

a. Tables and stools to use the original color of the size of the wooden eight fairy tables and long benches. Or the use of the appearance of a more sturdy size of the round table, the size of the round table covered with a better beige tablecloth;

b. Walls and the hall of the original columns of 1m2 or so below the dark tiles, the hall for the purpose of decorating the self-supporting columns are dominated by the dark color, the Tianhua plate is not completely decorated, the use of spotlights, spotlights above the Tianhua plate sprayed black, the hall lighting requirements for a soft, but the desktop light Requirements for bright. (Here only my ideas, the actual final design shall prevail)

3. box decoration and hall the same

4. other no special requirements

Nine, staffing:

1. kitchen: *** 6 people, 1 chef, 2 sous chef, 1 vegetable cut vegetables, 1 washing staff, 1 washing / picking up vegetables staff

2. box: Calculated with 5 boxes, 5 waiters,

3. Hall: 5 people, 1 for every four tables

4. Other: 1 other temporary staff (mainly for service breaks when the rotation), the owner of the store 1 person.

X. Operating costs breakdown:

1. Property management costs: each square foot can not exceed 2 yuan / month, to 250m2 *** 500 yuan / month

2. Sewage costs: 500 yuan / month

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